Google My Business now has a new feature that allows businesses to get customers even quicker than before. Since it is so competitive out there for businesses, it is crucial to be there for your customers when they need you. If you are not there at that exact moment that they need you, then they will just go to one of your competitors. Google My Business is now making it easier to connect with potential customers by providing an area in the Google My Business Listing for the customer to send a text directly to you.
Since small business texting is the most underutilized tool in business, it is the time that you try beating your competition by using this method. Knowing that almost everyone is now texting, it is just another reason to get your business on the SMS bandwagon. GMB has an option to call, but many times this will lead potential customers with your voicemail. Do you really want to leave your customers waiting? Most of the time, customers will just hang up and call another business that is available when you aren’t to do the same work.
To get your business to step into the digital, mobile first age, you must get your customers texting. Text links to your customers to get more reviews for your business. This is not only a much easier way of getting reviews but the more good reviews you have – the more customers you will have. People do not want to go to a business without reviews, and 90 percent of new customers will look at reviews before visiting your business.
How Does Texting Increase User Effectiveness?
Texting increases user effectiveness because text messages will get read with a higher response rate than emails or phone calls. It is also an immediate form of communication. It does not require a lot of effort for the customer or for the business owner. It’s relatable and personal as a majority of customers in the U.S. have their mobile devices 24/7. Text messaging also does not need a connection to the internet, where email marketing would. Email marketing response rates are a lot lower than text messaging because of this reason. Customers can easily opt-in or opt-out of messages, which makes the benefits of texting hard for a business or customer to ignore.
You can follow-up with potential leads by texting people who have expressed an interest in what you do. Since many salespeople face the challenge of getting responses, contacting potential prospects is a smarter way to get an almost guaranteed sale. Since people are searching numerous businesses on Google who do the same thing you do, you have to stand out to them. You must react first to get the customer every time, and the quickest way to reach them is through text. Many social media platforms are already including a ‘click to text’ button like Instagram. This allows you to engage with more customers on a quicker basis. This effortless business strategy will help to build your customers and reputation while allowing you to be more familiar with the mobile age.