Social Media Advertising to a Baby Boomer Audience (Infographic)

Baby boomers make up much of the online population and successful businesses should cater marketing efforts towards them. The latest research shows that Baby Boomers are using social media now more than ever. Not only have they embraced social media for communication, but they’re also using it to their benefit in a variety of ways including product research. Baby boomers now spend a whopping 27 hours behind the computer screen each week, 2 more hours online per week than millennials aged 16-34. Opportunities to reach Baby Boomers exist in unexpected ways for companies willing to think outside the box.

We developed an infographic that shows just how much baby boomers are using social media today. Baby Boomers have found more ways to utilize technology and social media, check out the infographic for more stats to better understand and target them.

Click here for the full infographic

 

Google Partner’s Event 9/20

The recent Google Partners Connect on 9/20 talked about different industry trends that have popped up over the recent years. As our customers change along with technology, the businesses have to change as well. Three industry changes that we analyzed from the event were: the customers are now in the driver’s seat, data is a game changer and how to drive marketing with machine learning.

Since customers are now in the driver’s seat, they created the shift in how decision makers make purchases. Since the death of b2b salesmen, research before purchase is now in the hands of the customer. B2b buyers are actually 75% into the purchase before they even go through the buyer. That means that not only did they do research on their desired product, but they also do not trust the information provided by sellers. They embrace digital and search before making purchases. In fact, they will make on average 12 searches on the product before purchasing.

Decision makers are becoming much younger, so the target audience must be lowered. Since millennials grew up with technology, they are using it to their benefit. It’s now a multi screen world, and millennials will use multiple devices before making a single purchase. Out of all of these young decision makers, 70 percent of them are engaging in video content. The businesses that keep up with the usage of videos are 25% more likely to have these customers engage with them. Engaging with millennials by making use of 21st century technology will help you to defeat your competition. 75% of mobile sites take 10 seconds to load, but a majority of the people will leave after 3 seconds. Be the business with quick speed and easy-to-access content, so your customers will enjoy their time on your site.

Data is important to keep creating, since more data is necessary keep up with millennials. Each minute, 2.4 million searches on Google are occurring and 142 emails are being sent out or received. Finding out data about customers allows a company to have more personal targeting, instead of targeting to just one large group.You can connect with your audience based on different likes, re marketing, etc. Technology is now changing the way businesses are marketing. Machine learning is being used by businesses such as: artificial intelligence, speech searches, recognizing search patterns, etc. 20% of all searches are now voice-based. This means that customers are in the driver’s seat, and by 2020 – businesses using machine learning will together amount to 1.2 trillion dollars in sales.

Finally, what we can take away from this Google Partners event is that customers are now changing the way we do business. More data is being created than ever, remarketing can be used to target similar people to your customers and machine learning can create dynamic ads and match customers to your type of business.

 

6 Tips to Strengthen Your Retail Store

A retail company’s ability to separate itself from their industry rivals will determine its success in the market place. It’s about developing a unique selling point while improving your operations at every opportunity. We are therefore providing six top tips to strengthen your retail store.

1. Invest in Employee Training

It doesn’t matter how pretty your shop appears or how enticing your deals might be, people will not want to shop with you if you provide an inadequate customer service. Shoppers are often happier to pay a little more for great customer service from a brand they both like and trust. That’s why it is essential to provide every employee with through customer service training to ensure they are always listening, are available and can anticipate your customers’ needs. Always strive to go above and beyond for your customers, which will ensure they continue to buy from your business time and again.

2. An eCommerce Portal

Introduce an eCommerce portal into your operations to grow your retail brand, as it can improve the customer experience and maximize your SEO presence while helping to cross-sell and up-sell your products and services. B2C websites can offer multiple white labelled catalogue capabilities, content management systems that integrate with your internal systems, and a huge array of features and functionality. Visit weaveability.com to learn more about the portal.

3.Work with Social Influencers

Social influencers can help your retail company reach a larger audience, as they can promote your products on their social media platforms, which can drive a considerable amount of traffic to your website. You simply provide an influencer or brand ambassador with a reward for a promotion.

4. Click and Collect

One study found that a third of shoppers would prefer for a product to be delivered to a nearby location, rather than sending the item directly to their home. 50% stated they would like to pick up the item in-store, while 45% of respondents stated they would often buy another product during their visit to the store. This service can also be made possible using the omni-channel eCommerce portal.

5. Email Marketing

Do you have an upcoming in-store or online promotion? Are you set to host an event? Keep your loyal customers and prospective buyers in the loop by sending an email marketing campaign directly to their inbox. Use segmentation to separate customer demographics into groups, which will allow your retail store to only send relevant content to your subscribers. For example, if you have an offer that is exclusive to your London retail store, you can send an email directed to subscribers within the capital city.

6. Offer Complimentary Services

Do you sell retail products that might require additional maintenance? If so, it might be worthwhile to offer additional services free of charge to customers, which could encourage them to drop back into your store and make an additional purchase. For instance, a jeweler could provide a free jewelery cleaning service for all customers who bought an item from their store, or they could provide a free battery change for a watch.

Google Adwords Logo

Auto Ad Generation from Google is Coming

As the old adage goes “variety is the spice of life.” Everyone likes to have options and choices, your customers are no different. They are going to be looking for different services and products at different times. It’s important that your digital marketing efforts both appeal to these potential customers at these different points and fully encompass the entire breadth of your business. By having more ads running in your Google Adwords account you open up more possibilities of offering exactly what your customers are looking for at a given moment. According to Google, having more ads in your account leads to more impressions and more clicks. Since they are always looking for ways to help their customers increase online interactions, Google is implementing a new beta feature for Adwords. Essentially, Google will examine your current headlines, descriptions, ad extensions and relevant information found on your ads’ landing page to auto generate new ads as a way of expanding impressions and clicks for advertisers. This new feature will begin testing on September 24, 2017, and Google will notify all advertisers 14 days in advance of any auto ad creations. This will give time to review ads and decide whether to implement them or not. If no action is taken the new ads will begin to run after 14 days.

Reaching more people and adding more variety to online advertising efforts without having to put in work seems like a winning proposition- and most of the time that would be true. But it is always a good idea to keep an eye on all the factors of your online advertising efforts- including budget, keyword review, and conversion rates. As a certified Google Partner and Adwords expert, 3PRIME monitors each advertising account closely for any changes or impacts that new ads or policies may have. And while reaching a wider audience and more potential customers is great, there is also the need to ensure that you are targeting the right audiences and that any new ads – especially auto generated – aren’t bringing empty clicks to your website with little chance of increasing your business or gaining a new customer. If you are planning on taking advantage of this just be sure that someone is monitoring your account so you don’t end up spending money on underperforming ads.

Learn How to Target Both Online and In Store Customer Moments with Google Partners Connect 8/16

If you are a current retailer or business and are wondering how you can drive up sales, then be sure to pay close attention to the steps from the recent Google Partners Connect event on 8/16. One of the biggest problems that retailers have been complaining about if the recent decline in foot traffic at stores. What is happening is that more customers are using online shopping than ever before. You have to be there for your customers wherever they are: both online and in store.

As a retailer, you need to make an online strategy that helps to drive your mobile website to better connect with customers. Even though foot traffic has declined with retailers, this does not necessarily make it a bad thing. In fact, when people actually do shop at a store, they are spending more money. People are now 25% more likely to make a purchase in store, since they are shopping less. In store, people are also spending 10% more on purchases than they were before.

The good side about customers being connected with mobile is that they are prepared before they even get into the store. The can learn all kinds of information about your business from it’s location to it’s current sale items. Stores are assuming people want to be educated in stores, but people are doing that themselves with online research and learning about the hottest trends. Mobile queries have increased by 25%, which makes it so important for retailers to be present on and offline.

Mobile has now become the center of shopping whether it is researching, browsing or in-store shopping for an item. Retailers need to be there for both online and offline moments to connect with their customer. Since trends are driving customer behavior, a retailer must build towards these trends to grow their business. They would rather want the retailer that is there for them in their moment of need rather than be loyal to a particular brand. They also would rather receive a personable and tailored message from a retailer than a one-size-fits-all message.  The shopping experience should also be seamless, since 53% of users leave a site that takes longer than 3 seconds to load. Make sure the shopping journey is a great experience so you will have return customers.

The power of online shopping with Google is helping retailers to be discovered by new customers from all over. When you are present for your customers, you are 3 times more likely to engage in top positions. If you plan ahead for big events like holiday shopping, you will be better prepared to handle more customers. Plan ahead large promotions and sales, such as planning Christmas promotions right after Halloween ends. Make your whole inventory available on Google shopping during your campaign, to make sure you aren’t losing any business. Stand out by offering promotions like free shipping or coupons. For marketing, remarketing, customer match and marketing similar audience will increase conversion rates. By planning ahead for new customers and offering them a seamless experience online and in store, you will be sure to keep customers and target many more.

Latest News in Business SMS

Google My Business now has a new feature that allows businesses to get customers even quicker than before. Since it is so competitive out there for businesses, it is crucial to be there for your customers when they need you. If you are not there at that exact moment that they need you, then they will just go to one of your competitors. Google My Business is now making it easier to connect with potential customers by providing an area in the Google My Business Listing for the customer to send a text directly to you.

Since small business texting is the most underutilized tool in business, it is the time that you try beating your competition by using this method. Knowing that almost everyone is now texting, it is just another reason to get your business on the SMS bandwagon. GMB has an option to call, but many times this will lead potential customers with your voicemail. Do you really want to leave your customers waiting? Most of the time, customers will just hang up and call another business that is available when you aren’t to do the same work.

 

To get your business to step into the digital, mobile first age, you must get your customers texting. Text links to your customers to get more reviews for your business. This is not only a much easier way of getting reviews but the more good reviews you have – the more customers you will have. People do not want to go to a business without reviews, and 90 percent of new customers will look at reviews before visiting your business.

How Does Texting Increase User Effectiveness?

Texting increases user effectiveness because text messages will get read with a higher response rate than emails or phone calls. It is also an immediate form of communication. It does not require a lot of effort for the customer or for the business owner. It’s relatable and personal as a majority of customers in the U.S. have their mobile devices 24/7. Text messaging also does not need a connection to the internet, where email marketing would. Email marketing response rates are a lot lower than text messaging because of this reason. Customers can easily opt-in or opt-out of messages, which makes the benefits of texting hard for a business or customer to ignore.

 

You can follow-up with potential leads by texting people who have expressed an interest in what you do. Since many salespeople face the challenge of getting responses, contacting potential prospects is a smarter way to get an almost guaranteed sale. Since people are searching numerous businesses on Google who do the same thing you do, you have to stand out to them. You must react first to get the customer every time, and the quickest way to reach them is through text. Many social media platforms are already including a ‘click to text’ button like Instagram. This allows you to engage with more customers on a quicker basis. This effortless business strategy will help to build your customers and reputation while allowing you to be more familiar with the mobile age.

How to Boost Your Ranking in the Search Engine Results Pages

SEO doesn’t have to be complicated. There are many tactics that can boost your rankings with ease, and won’t require too much time or effort. Read how to easily boost your ranking in the search engine results pages.

Google My Business
Local SEO is important for almost every online business, as up to 60% of searches now come from mobile devices. Not only that, but half of these stores will visit a store within a day after performing a local search.

Don’t overlook the importance of local SEO, as you could miss a considerable amount of leads and, as a result, sales. One easy local SEO tactic is optimizing your Google My Business account.

All you need to do is claim your listing (if you haven’t done so already), add or update your business details, and add different yet specific categories for your business. Play to your niche and avoid adding broad categories. Don’t forget to add high-quality images of the inside and outside of your business. Another effective Google My Business tactic is to encourage customers to leave reviews on your website.

Identify and Fix Crawl Errors
You will want Google to be able to crawl your website with ease, as this can boost your ranking in the search engine. However, crawl errors could be affecting your place in the SERPs. It is, therefore, important to both identify and fix any crawl errors, which could prevent Google from effectively crawling through your website.

This will allow you to identify the following errors quickly:

  • Server errors
  • 404 errors
  • URLs that point to a non-existent page

All you need to do is click on “Crawl” on your dashboard, then “Crawl Errors”. If there are no issues, then it will tell you that no errors have been detected within the last 90 days. If there are errors, you must strive to fix them immediately.

Quality Outbound Links
Every marketer knows that inbound links are a superb ranking factor for a website. Yet, outbound links are also just as important for a ranking signal. Outgoing links to relevant, authoritative websites can positively improve your ranking in the SERPs, as you are aiming to provide your visitors with value.

Link Building Tactics
You must, however, look beyond the links you incorporate on your website. It’s essential to ensure many authoritative websites are linking back to your landing pages, too. An effective link building tactic can shoot your website up the search engines in your niche, so you can drive additional traffic, boost brand awareness and increase your conversion rate. Consider a full-service digital marketing agency to implement a link building or SEO campaign to improve your rank in Google.

Conclusion
The right SEO tactics can make or break your company’s success online. It can help you organically drive traffic to your website, which can boost your sales and ensure you develop a broad and loyal customer base to grow from strength to strength.

Why You Need to Start Paying Attention to Your Email Design

For the past few years, user experience has been the primary focus of web design. Design and visual elements are no longer used just to make a website appear better or more professional. They can also deliver a better user experience to viewers. The kind of font a site uses or the colors added to
each page can greatly influence UX.

The same design elements used in websites can also be used in emails. In fact, businesses and internet marketers are starting to implement UX approaches to boost the effectiveness of their email messages. There are several reasons why you need to start paying attention to the design of your emails.

Consistent Branding
Similar to the way branding needs to be consistent on your main website and social media pages, adding branding elements to email messages is good for consistency. There are limitations to how much branding you can do in emails, but that doesn’t mean you can’t reinforce your key branding messages every time you send an email to clients or potential clients.

The key to successful branding in email messages is moderation. Instead of an elaborate header or a comprehensive set of branding elements, you can opt for a simple, carefully branded signature instead. A design change as simple as making the signature on employees’ emails consistent can produce a bigger impact than you may anticipate.

Consistent Content Delivery
Email utilize the same HTML and CSS combination to deliver content. This means you can also implement the content delivery approach you use on your site to create a better user experience with every email. You can, for example, deliver the email message using a specific font. As long as you stick to a web-safe font, the recipient will be able to see the email the way you design it to be displayed.

Some companies even go as far as using email verification tools such as The Email Finder and building different delivery themes for different recipient groups. The emails sent to customers are different in design and delivery than the emails sent to corporate clients, vendors, and even stakeholders.

Credibility
A well-designed email also inspires credibility. Recipients who are familiar with your email branding and consistent design will find it easier to trust the emails you send. At the same time, professional-looking emails also develop credibility in the eyes of potential clients and existing customers.

The design of your email can even affect the customers’ decision-making process. A promotional email with a bad design is less likely to generate interest and arouse engagement. Good design and a strong call to action, on the other hand, will produce a higher conversion.

The Mobile World
One last reason why the design of your email is important is, of course, the fact that the majority of recipients now read their emails on smartphones and mobile devices. The right email design will ensure a smooth user experience is maintained, even when the email is viewed on a relatively small screen.

Should you start paying closer attention to the design of your email? Based on the reasons we discussed in this article, the answer is a big YES. By ignoring the design aspect of your emails, you are missing out on a lot of benefits already.

The best cost-effective business bundles available

Software bundles are the dream for businesses. They allow organizations to purchase multiple programs in one go, often saving a lot of cash in the long-run.

But with so many bundles out there, under so many names, how can you be sure which one is the best for your business? Here we’ll be taking a look at a couple of bundles that, on the surface, might not seem like the obvious choice, but will certainly pack a punch and prove useful for your business needs.

Pro Apps Bundle for Education (Apple)

The first thing that may put you off is the word education.

The great thing is this package isn’t limited to schools or colleges. It’s available to the general public, which also means business owners. At just $199, you get five leading pieces of software; Final Cut Pro X; Logic Pro X; Motion 5; Compression 4 and Mainstage 3. Now, while you might not necessarily use editing or music production software on a daily basis, a lot of the programs are useful for businesses.

You might be filming a small commercial of which you’ll probably need editing software to apply a few final touches – this is where Final Cut Pro X comes into play. With powerful media organization features, you can tag and filter your files for quick and simple browsing. Or, maybe you’ve created a new jingle for a radio campaign, and you’re now looking for a way to crisp up the sound. Logic Pro X will help in this instance.

Then you have Motion 5, which can create stunning 3D titles; Compressor 4 which allows professional encoding when partnered up with Logic Pro X; or Mainstage 3 – a live performance app, perfect if you’re hosting a conference. On the surface, it might not seem like a software bundle orientated around business, but it certainly has practical uses.

Office 365

Office 365 is the all-encompassing package that can serve your business needs completely. The individual components of Office are expensive, and while you might only have to purchase the license once, it doesn’t guarantee you’ll be using the latest version in a few years’ time. That’s why if you’re looking to buy Microsoft Office anytime soon, we recommend you consider the pay-monthly Office 365 package from a software vendor such as Bytes. They offer customized packages, so your company only pays for the tools they need and use.

You’ll get Microsoft Word, which is the most popular Word processing tool on the market; with multiple templates spanning from business proposals to invoices, this tool will ensure any documentation you send over looks smart and professional.

Then you have Excel, which is one of the most powerful statistical and analytical tools around. You’ll be able to crunch the financials surrounding your business with ease, and is a tool that your accountant will definitely need. Finally, you have PowerPoint, which is one of the most efficient pieces of presentation software you’ll ever get your hands on – arguably much better than Apple Keynote.

Alongside all of the above, and more, you’ll get access to Microsoft Exchange, the most efficient email client for your business. All you need to do is set-up your business email – either in-house or through a third party – and you’ll have complete control over all of your emails.

Office 365 is one of the most important tools your organization will use, and is certainly a highly recommended, reputable package for business purposes.

The Importance of Having Great Design in Your Business

There are many aspects that will attract new customers to your business: from the services and products you offer to your customer service and location. However, there’s one part that people often miss out – and it’s something that can really make or break a business. It’s how your business looks. It might seem superficial, but people trust brands that are well established – or at least look it. If you don’t make the effort to style your business professionally, then people will have doubts about how good and reliable you are. It might seem like a lot of work, but ensuring that all your collateral is well designed, is worth it in the end.

First impressions count

If a potential customer visits your website and is greeted with a mess of awful design, or just blocks of content, they probably won’t stay long. You need to make sure that whatever your audience looks at, it gives them the right impression about your website. You might have plans to roll out better design later in the year, but that first impression will always stick with your customer.

Your brand needs an identity

How many times do you go to a shop and buy a product because you know the brand? It probably happens quite a lot. So, you need to recreate this. You need to start working on what your design will look like – from your color palette to the shapes and graphics you use. This isn’t as hard as it sounds. You can find software online that includes a free logo creator, so you can get the most important part under your belt. You should also create some kind of guidelines: do you want many images of people, or abstract ones? Do you want bright colors or muted shades? The more research you can put in, the better your brand will work with your targeted audience.

Talignite

Make your buyer’s experience easy

Great design will make your prospective clients’ lives so much easier. It’ll let them just visit your website and effortlessly find the service, product or information that they’re looking for: it’s all part of having efficient, effective user experience. The right kind of design will also make your most important information stand out: people won’t have to spend hours searching and scrolling, as they’ll easily be able to see what’s what. Likewise, a well-designed page with the right colors will aid your audience when they read your website. Having clashing colors or too light a font can make content incredibly hard to read.

Set yourself apart

If your band takes full advantage of design, and uses it in the right way, you’ll be able to set yourself apart from competitors. For one, you’ll be memorable with a unique brand and distinctive logo. You’ll also look better than everyone else: if you’re choosing to spend a lot of money with a company, you’re always going to use appearance as a differentiator. If your website and marketing collateral looks smart and professional, your audience will know that you’ve got the skills, money and time to dedicate to projects – and will trust you’ll do the same for them.