SEO doesn’t have to be complicated. There are many tactics that can boost your rankings with ease, and won’t require too much time or effort. Read how to easily boost your ranking in the search engine results pages.
Google My Business
Local SEO is important for almost every online business, as up to 60% of searches now come from mobile devices. Not only that, but half of these stores will visit a store within a day after performing a local search.
Don’t overlook the importance of local SEO, as you could miss a considerable amount of leads and, as a result, sales. One easy local SEO tactic is optimizing your Google My Business account.
All you need to do is claim your listing (if you haven’t done so already), add or update your business details, and add different yet specific categories for your business. Play to your niche and avoid adding broad categories. Don’t forget to add high-quality images of the inside and outside of your business. Another effective Google My Business tactic is to encourage customers to leave reviews on your website.
Identify and Fix Crawl Errors
You will want Google to be able to crawl your website with ease, as this can boost your ranking in the search engine. However, crawl errors could be affecting your place in the SERPs. It is, therefore, important to both identify and fix any crawl errors, which could prevent Google from effectively crawling through your website.
This will allow you to identify the following errors quickly:
- Server errors
- 404 errors
- URLs that point to a non-existent page
All you need to do is click on “Crawl” on your dashboard, then “Crawl Errors”. If there are no issues, then it will tell you that no errors have been detected within the last 90 days. If there are errors, you must strive to fix them immediately.
Quality Outbound Links
Every marketer knows that inbound links are a superb ranking factor for a website. Yet, outbound links are also just as important for a ranking signal. Outgoing links to relevant, authoritative websites can positively improve your ranking in the SERPs, as you are aiming to provide your visitors with value.
Link Building Tactics
You must, however, look beyond the links you incorporate on your website. It’s essential to ensure many authoritative websites are linking back to your landing pages, too. An effective link building tactic can shoot your website up the search engines in your niche, so you can drive additional traffic, boost brand awareness and increase your conversion rate. Consider a full-service digital marketing agency to implement a link building or SEO campaign to improve your rank in Google.
The right SEO tactics can make or break your company’s success online. It can help you organically drive traffic to your website, which can boost your sales and ensure you develop a broad and loyal customer base to grow from strength to strength.