How To Improve Your Small Business Marketing Approach

Marketing for your small business isn’t an easy task when you likely already have limited time and money. Being short on staff and resources also doesn’t make your life any easier. Stay hopeful, because there are a few tips in particular that will help you improve your small business marketing approach so you can achieve better results.

What you don’t want to do is take no action and assume consumers are going to simply find you on their own. There’s a lot of noise in the marketplace and online, and you have to be able to creatively cut through it, so you get noticed.

Set Goals & Track Progress

Quickly improve your small business marketing approach by taking the time to set goals for what you want to accomplish going forward. It can be that you want to grow your following on social media or launch more online advertising campaigns in the following year. Not only come up with new objectives, but also define the metrics you want to monitor and track your progress, so you know what’s working and what’s not.

Consult with the Experts

Your marketing strategy will be a lot stronger when you don’t try to tackle all of the moving pieces yourself. As a small business, it’s important to know when to outsource different projects and reach out and consult with the experts on what you’re thinking and wanting to do. For instance, review this online resource that covers various gadgets and tech and you can read for yourself why hiring a website designer is always better than doing it yourself.

Engage on Social Media

Not only should you be spending more of your time on social media, but you want to make sure you’re engaging on these platforms on a regular basis too. Improve your small business marketing approach by sharing relevant and valuable content, asking questions and addressing any customer service issues that pop up. If you’re not interacting on social media, then you’re missing out on getting in touch with a large segment of your target audience.  

Work on Gathering Testimonials

Ultimately, consumers want to hear from other consumers like themselves about how their experience was with a brand or company. You can improve your small business marketing approach by being proactive and collecting numerous client testimonials for your business. Post and share them on your website and social media and let it be known why consumers enjoy working with you. You can advertise all you want, but what’s truly going to cause people to take action and want to learn more is if they hear positive remarks from other shoppers.

Conclusion

Marketing products and services for a small business is challenging, but it’s possible to be successful with the right strategy in place. Use these tips to help you enhance your approach and not only build trust with consumers but drive in more business and sales. Remain patient because it may take some time before your efforts begin to pay off.

What website owners need to know regarding Facebook’s Pixel Update

If you have received the Pixel update notification from Facebook and have questions, we’re here to help!

Our advice regarding Facebook’s Pixel Update Announcement

Definitions

The Facebook Pixel – a Code snippet you have or should have on your website to track customer interactions on your website related to boosted posts or Facebook ads. If we have managed FB ads for you, we certainly added this for you.
First-party Cookie – A cookie your website puts on a visitors browser to register their device. If you have a shopping cart, you definitely use them. These cookies are read by your own website to personalize the experience for your visitors based on the prior interactions.
Third-party cookie – A cookie on your website that comes from a 3rd party. These are now being effectively blocked by Apple’s Safari browser, Mozilla Firefox, and many ad-blocking tools. Right now, if you use the FB pixel, it is adding a 3rd party cookie to the users browsing activity.

Why is Facebook Making this change?

The purpose of this is to get advertisers to allow Facebook (Opt-In) to establish a first-party relationship with their website visitors. Once advertisers opt-in to first-party cookie data sharing, you are enabling Facebook to create cookies in your visitor’s browsers that pass data back to Facebook in compliance with how privacy-oriented browsers are requiring data to be shared.
You need to option to this if you have previously used the Pixel. After October 24th, new pixels will automatically opt-in unless advertisers opt out.

Should I Opt-In?

If you are using Facebook ads, you definitely want to opt-in to this. If you are not using Facebook ads, or if you are in a heavily regulated industry, then you are probably already aware that you can’t use some of the more interesting features of retargeting and digital ads and you probably want to opt-out. To do so, take the steps below to make sure you are opted out.

How to I Opt-in or Opt-out?

  • Login into your Facebook account [link, new window]
  • Go to Facebook’s “Events Manager”
  • Under “Pixel and Cookie Settings,” you can choose to turn off first-party cookies.

If you have questions, feel free to call or contact us!

Six Ways To Protect Your Emails

In today’s day and age, everyone relies on their email account heavily whether this is for work, study or simply for their personal life. While emails are a superb way to communicate and stay updated on important information, they can also be dangerous as many hackers and cybercriminals will use emails to either gain access to your private information or to install damaging software on your computer. There are many advanced scams and constantly new ones being developed which means that everyone with an email account needs to consider a few ways that they can protect their email account and stop cybercriminals in their tracks.

Strong Password Protection

Every email account will be password protected, and it is important that you are using a random password which nobody could guess. It much easier to think of something personal like your favorite sports team or film, but this can make it incredibly easy for hackers to gain access to your account.

Two-Factor Authentication

In addition to password protection, most email suppliers also provide two-factor authentication (2FA) feature which adds another layer of protection. In addition to a password, you will also need to have something else to gain access to the account, such as a phone number.

Be Wary of Suspicious Emails

Any emails that you receive are from an unknown sender or seem suspicious in any way should be deleted. You should never open an attachment from an unknown sender, or if it is from someone that you know, but the message sounds suspicious. Additionally, be wary of phishing which will involve a hacker attempting to obtain sensitive data by disguising as a trustworthy entity – these can be difficult to spot so always be careful and check with the trustworthy entity before entering any information.

Anti-Virus

You can also protect your emails by having high-quality anti-virus software like Sonic Wall installed. This will keep you protected against the various email and internet threats and remove anything dangerous that makes it onto your system. Be sure to keep this up to date to stay protected against the latest threats.

Public Wi-Fi & Shared Computers

If possible, avoid using public Wi-Fi to check your emails as it could be unsecured which could allow a hacker to gain access to your account – you can avoid this by using a virtual private network (VPN). Additionally, avoid logging into your account on a shared computer as it could store your password and/or be infected with spyware.

Multiple Accounts

Another way to protect your emails is to use multiple accounts. Many people have a personal and professional email account so that they are easier to manage, but this is also a good way to spread the risk so that if one is compromised then the data contained in the other account is kept safe (provided that you use different passwords).

Email accounts are seen as the gateway into somebody’s computer by cyber criminals which means that everyone needs to be vigilant when it comes to email. The above are all effective ways to protect your emails and your sensitive data.

Follow These 4 Tips to Boost Your Company Brand Awareness

Whether you have recently launched a product or service or are established on the market, building brand awareness is important for business success. A company can only operate effectively if consumers know and use what they have to offer. This is what causes them to make a profit. In order to grow your business, here are four brand building tips you should always consider. First, it is important to hire the right staff for the job, who are solely dedicated to this task. You will also always have to perfect your products or services in order to provide customers with the quality you promise. Next, it is important to build strong relations with various individuals, including customers, media, and investors, and boost your online searchability.

Hire the right staff

Everyone has an important role to play in the functioning of a business, and you must thus have people hired specifically for brand awareness purposes. The individual must believe in the company and its purpose if they are going to help it achieve those goals. The positions will include various marketing experts who understand social media, digital marketing, and public relations, among other initiatives. Successful company operations are never a one-person show, and so everyone must work together when creating the strategy.

Perfect your products or services

When you promote your products or services, you are promising your audience that they will receive something that is unparalleled in its quality and innovation. You must thus ensure that you constantly improve what you have to offer, and therefore keep the promises that you are making. Failing to do so will affect your reputation, and people talk. The last situation you want is for widespread social media complaints from your customers, as your business financial wellbeing depends on these individuals.

Build strong relations

It is furthermore important to build strong relations with certain individuals when promoting your business brand. These three groups include customers, influencers and media, as well as investors. Naturally, the customer is necessary for the sake of profit, but you also cannot do anything without the money from investors. Every business campaign operates with money, and this often does not come from the entrepreneur’s own personal pockets. Build the relationship with investors in order to grow your business funding. When it comes to media and influencer relations, you are building credibility with experts who can vouch for your brand and who do so with your target demographic.

Grow your online searchability

How easy is it for the general public to find your company’s products or services? Regardless if you already appear on general search engines, it is important to work on your search engine optimization. The higher you appear in Google’s algorithm, the greater the chance that people will click on your website. In order to have a robust strategy on this front, you should consider hiring experts whose purpose it is to drive traffic and leads, such as the Philadelphia SEO Agency.

Given that brand awareness is what grows your business, the strategy behind it must always be well-thought out and prioritized. Ensure that you have goals in mind for what you hope to achieve, and work towards them with the tips already mentioned. While these ideas are not all encompassing for what brand awareness tactics should include, you are on your way to spreading your company message.

How to Create a Professional Image for your Business

Marketing your business is one of the most important aspects of running a successful enterprise. Without an effective marketing strategy, you won’t bring in the customers, and you won’t reach your sales targets. There are many aspects to being successful in marketing, and getting each one right will contribute to the overall effectiveness of your campaigns. One of these aspects is creating the right image for your business; one that will attract the kind of people who are likely to need your product or service, and want to be reassured that your company has the abilities to fulfil those needs.

Authority

The importance of authority varies according to the industry you’re in. For instance, YMYL businesses need to have the highest levels of authority if they want to gain the trust of people who are potentially putting their health and wealth in your hands. For this reason, it’s important to publicize the credentials of the people involved in your business to demonstrate you have the required level of authority. This is especially important as a new business, as you’ll have no track record, presence, or customer feedback to rely on, yet you’ll be competing with other established businesses that do have those advantages. You’ll also find that search engines increasingly look for evidence of authority when ranking results lists, so the more and better evidence there is, the more you will improve your SEO. Accuracy and presentation are also important in creating the right impression. Poor grammar, typos, websites that don’t function very well or are hard to use, the over-use of gimmicks or advertising, and not having valuable, accurate information in articles and posts will all have a negative effect on your image too.

Creating the right impression

For most businesses, professionalism is key. The higher the quality of your marketing materials, the better an impression you will make. Take your website for instance. If you have any kind of business that deals with technology, you should be demonstrating that you are knowledgeable about the industry and that your business uses the most efficient, up-to-date systems if you want to create a good impression. For example, if you design PCBs, then customers are likely to be more impressed to know you are using state-of-the-art design software from Altium rather than an old or outdated method. If you haven’t added information about the qualifications and experience of the staff involved in a service industry, you don’t stand much chance of engaging people who want to be assured of your expertise. Likewise, if your business sells a particular product such as cheese for example, then the awards you’ve won, and the experience of the cheesemakers who work for you will add authority and trust to your offering.

Authority and presentation are important, but won’t be enough on their own to bring in business. Remember that the way to draw customers in is to answer a need they have, and authority and presentation are part of showing them why your offer is superior to anyone else’s.

Four Ways to Streamline Your Law Firm

As with any business, the less time that is wasted doing menial tasks between clients, the more profits can be made. Of course, that isn’t to say that you should take your time when dealing with clients, either. Very few lawyers will be able to charge their clients on an hourly basis, with most working on a no-win-no-fee basis. Due to this, it is critical that you streamline your law firm, starting today, and to make that happen, you should follow these steps.

Improve Office Layout and Function

The office environment plays a critical role in the overall function and performance of your employees. If it is not well designed, it could hurt their productivity. If it is not easy to find the items they need, it could hurt time management, and so on. By improving the office layout and making it easier to locate files, forms, and other important items, you can help your associates work better and faster. Add in a few decorative elements and plant life and you can further boost their performance by catering to their health.

Migrate Your Data to a Secured Cloud System

Your employees should be able to access the information that they need when they need it. In a digital world, this information should be backed up and accessible online. By migrating your data to the cloud – and taking care to ensure that the cloud system is exceptionally protected – you can improve the overall efficiency of your associates. Cut down on time it takes to find information and allow them to access it wherever they may be, with a client or at home for example, and they will do more for your firm than they could before.

Use Law Firm Management Systems

Just as you need to be able to find all of the files, forms, and stationery in the office with ease, so too do you need to be able to find information with ease. Management systems allow you to do this and so much more. Choose the right system for your business from redbricksolutions.co.uk, and you will be able to manage accounts better, get forms signed, stay on task, and so on. The right management system should make your job easier and more effective. The faster and better a job you can do, the more clients will be satisfied with your services and even recommend you to their friends and family in the future. The more positive reviews, the more customers you can get. If you operate on a no-win-no-fee basis, it means that you can settle a case faster and bring in more money.

Train Your Employees for Standardization

To ensure that both the management systems and the cloud system work optimally, you should train your employees on a set of standards. This will help everyone when it comes to finding information in the future. As they know how the information should have been inputted, their search queries should come up with the information they need in an instant.

 

Streamlining your law firm will help you lower costs and boost your profitability. It will also help your associates to provide a better service to your clients, who will then be more likely to hire you again or refer you to their friends or family.

Making Your Company Appealing: A Guide

If you want to attract multiple clients and the best employees, you must promote your company in the best possible light. This means streamlining your daily operations and creating an attractive brand, which will make consumers want to buy from your business and will encourage talented professionals to work for you.

To make sure your brand offers many unique selling points, find out how to make your company more appealing.

Use Colloquial Language When Talking to Customers

Business jargon is a conversion rate killer and will promote a corporate culture that could deter candidates from applying for a position. People don’t want to read or hear the business language, especially if they are not involved in an industry. Rather than fluffing sentences with industry-specific wording, focus on using colloquial language that will speak to a target market like a friend.

Humanize Your Online Interactions

As more companies are turning to automation to power their businesses, many people might believe they are talking to a robot and not a human being. Prove you care about the consumer by humanizing all online interactions.

For example, encourage staff to sign their names when posting a social media interaction, and ensure your staff members feature an author bio on a blog post. Doing so will make a customer realize there are many people behind the business, so they might be more likely to buy from your brand.

Streamline Your Daily Operations

Complex processes and complicated invoices will make clients want to run for the hills. What’s more, it will slow down your efficiency and productivity, which can affect your profit margin. Instead, you must aim to streamline your operations with a single-source management solution.

For example, SellerCloud provides multi-channel e-commerce software, which allows you to build a product catalog, track listings, manage shipping, track inventory and review customer feedback all in one place.

Start Accepting Credit or Debit Cards to Attract Customers

With more people choosing plastic over physical cash, you might rule yourself out a market if you don’t accept various forms of credit or debit cards. Unfortunately, high-risk industries can struggle to secure card processing services, which can impact a company’s bottom-line.

If this is a problem currently blighting your business, consider applying for a high-risk merchant account, which will be approved by either a bank or financial institution. It could make your company a more appealing, trusted option for your customers.

Provide Free Samples to Your Customers

To prove your business is worth both a customer’s time and money, give them free samples to encourage them to buy from your brand. For example, you could send them a free item in the mail, and the product should reflect the quality of your products. If your company provides a specific service, allow potential customers to take advantage of a free trial period, which could convince them to sign up after it has come to an end. The more a potential customer learns about your brand, the easier it can be to convince them to buy from your business.

How to Improve Your Business’s Brand

Your business brand is one of the most important assets that you have. That’s why it’s so essential that you take the time to cultivate it and enhance it wherever possible. No matter which point you are at in the lifecycle and implementation of your current branding strategy, from reputation building to proactive promotion, your brand is often the key to a better business-to-client relationship and will be the foundation of your growth strategy. There are several ways of making improvements to your brand, and if you’re concerned that your current branding is lackluster or underdeveloped, then these three tips should provide you with the starting point you need to improve on what you have already established.

Becoming a thought leader

This is all about the respectability that you want your brand to present to the world. We pay close attention to what experts say, and if you want your branding to have more impact, then you’re going to need to establish yourself as a brand that knows its field in-depth. You can achieve this in numerous ways, but you should concentrate on providing the information that your customers need when they need it. This is most effective in the form of easily obtainable content. Concentrate on your content creation and ensure that you are using that content to provide information and solutions to those that are looking for it.

Real world branding

While the majority of your branding strategy will be focused on the digital, it’s important that you don’t forget about the brick and mortar element of it. Your office space is often where real-world clients will visit, and if you want to portray yourself as a professional company, then your office space is going to need to look clean, tidy, and reflective of your brand ethos. Use an office redesign from the experts at 360degrees.uk.com as an opportunity to ensure that your business brand is present on every level of your business, from your social media pages to your reception area. Consistency is the key to stronger branding, and if your office is untidy or chaotic, then your branding will weaken as a result.

Look to your customers

With the rise of popular, authoritative websites like Tripadvisor, the customer review is more important than ever before. Use your positive reviews and social media comments as part of your reputation-building plan. Referrals and positive interactions with your brand will help to strengthen it, and using those glowing reviews is a low-cost and easy way of giving your brand some positive reinforcement. If you consider that people now do searches for businesses before they commit to utilizing those services, then it should become clear that the positive review can make a very real difference to your overall branding strategy.

Your brand is one of your most important resources, and it will need to be cultivated and looked after if you want it to improve. Take the time to make proactive decisions that will beneficially impact your branding, and it will become the foundation of your business growth.

How to Start a Successful E-Commerce Store

The internet is a vast and powerful place. We have amassed more knowledge in the past century than at any other time in human history. Not only can you use it to acquire any piece of information that you could ever want to know, but you can also start and manage a successful business. Many people today are using the power of the internet and their personal computers to their advantage, and have opened e-commerce stores that they run from home with great success. You too can follow in their footsteps, so long as you follow this guide to help get you there:

Niche in the Market

There are a lot of businesses out there. There are a lot of websites out there. There are a lot of users out there. The best way to cut through the competition and get straight to the users is to cater to a niche. The more obscure the niche, the more likely you will be able to build up a successful store, fast.

Create a Business Plan

Once you know your niche, it is time to learn everything you can about it. The more you know about the niche, those within it, and your competition, the better you can prepare to be a success. Use the knowledge and information you acquire and create a business plan.

Find Funding

When you want to sell products online, you need to go beyond the free website builders you find on the internet. Regarding the photography of your products, you will need professional lighting and camera equipment. Consideration will need to be given regarding your website design, and more. Without this, you won’t be able to convince anyone to buy from your store, which is the number one hurdle you need to overcome. Although the initial start of the process may appear costly, you can apply for a personal loan via https://www.crediful.com/personal-loans/prosper/, use your own savings, or see if crowdfunding works for you. Either way, you need to look professional, and in order to look professional, you need to invest in your business.

Build Your Business

Now that you know what you are going to do, and have the money to bring it to life, it’s time to build your business. Website design and product creation and photography will be key here. Even if you are merely reselling products from other niche sellers. Having your own product photography is key. So too is a professional and secure e-commerce store. Don’t cut corners, because the state of your website will affect your search engine ranking and user experience.

Market and Succeed

The last step is the most difficult because it never ends. You need to consistently market and expand your reach to new markets, audiences, and customers. Only by doing this can you grow your business and become the success that you have always dreamed of. Build up organic engagement online, partner with influencers and other stores and brands, and find ways to make your mark in your industry. The more you sell, the better your e-commerce store will be.

E-commerce stores are ideal, as you can avoid many of the high upstart costs of traditional stores, namely, rent. By building up your online, digital space you can sell to customers and stores around the world, or alternatively, you can sell products from brands around the world to local customers.

Tips for Successfully Raising Your Local Business Profile

The world of commerce has become global, and anyone setting up a new business can choose to trade with whichever countries around the world they wish. The majority of marketing guides and websites focus on these national and international models of business, but many start-ups have a firm base in a limited geographical area. To market your products or service successfully within that area, you need to use a strategy that focuses on your local profile and targets the potential customers who are within commutable proximity of your business. This involves many of the same principles as a general marketing strategy, but with an emphasis on reaching out to the local population.

Target markets

If you are a local business, you have a head start when it comes to defining your target market. Rather than having to narrow it down to a certain demographic, your potential customers will be the residents living within the local catchment area. That means your marketing needs to be focused on engaging with the local community using all the methods that will increase your visibility in your area. You might still have a niche within that community, for instance, if you sell high-end antiques you will spend more on advertising in glossy publications that appeal to the wealthier sections of the population.

Offers and discounts for locals

A major component of the success of local businesses is being able to connect with the people around you and highlight to them how using your business will help the community. If your town already has a Barnes and Noble store, how can you persuade people to buy books from your new independent store instead? It’s not just other local businesses that are your competition, because for many local businesses the internet and e-commerce are one of the main threats to success. If you can show people that they will enjoy discounts and special offers only available to local residents if they use your business, you will make them feel special and give them a reason to choose you over all the other possible choices.

Use local suppliers and services yourself

This applies both to your business and personal purchases. Some aspects of this might be obvious, for instance, if you make your own food, use locally sourced meat or ingredients and point this out to your customers on the labeling and in your advertising. If you run a coffee shop, use the beans from a local roastery, or if you run a taxi service buy your vehicles from a local dealer and use a local repair shop to maintain your vehicles. Unless there is a compelling economic reason not to, you should source as many of your supplies from other local outlets as possible, and don’t be afraid to let people know you are supporting other local businesses.

Concentrate on local SEO

Your website is going to be important to your marketing, even if you don’t have an online shop. The site will still provide useful information for anyone looking for your kind of service or products, and many locals will turn to the internet to find the services they need. To raise your local profile and get your site as high up the rankings as possible, you should concentrate your SEO efforts on the local market. That means using the type of business you run and the location as your main keywords. For example, if you run a dog grooming business, your keyword phrase will be “dog grooming” along with the state or county you reside in, and variations thereof. It’s worth pointing out that making your keywords location specific doesn’t just involve including your location.

Be patient

Marketing takes a while to have an effect, so you need to be patient and keep working on your local profile. Don’t assume you’ve failed if very few people respond to your initial advertising efforts; it can take multiple exposures to an ad or business profile to persuade people to take action, so don’t despair if progress is slow initially. You should see it pick up over time, and if you don’t, you might need to re-adjust your strategy. In these early days you need to be able to invest in your marketing if you want it to be effective, but if you’re not bringing in many sales, this could put the squeeze on you financially. It is important not to run before you can walk, and small steps little but often will see an improvement in your business for the better.

Don’t let finances disrupt your progress

Although you will have budgeted for the initial lean period in your business plan if it takes longer to make an impact than you’d anticipated you might be running short when paying your own salary. If this is the case, a modest amount of credit could keep you going long enough to see a turnaround in your fortunes. Financial advice sites like https://bonsaifinance.com.br/ can provide information and advice on the best options for your situation. Propping up a failing business or a marketing campaign that isn’t working, or using a marketing strategy that isn’t producing results is a foolish way to manage a business, but giving yourself the breathing space to start achieving results is a worthwhile investment.

These are all ideas for ways to raise your profile in your local community, without spending a dime on advertising. This isn’t an exhaustive list, and the more avenues you can find to get your business name entrenched into the consciousness of the populace, the better. Getting involved in any form of local event or charitable money-raiser, engaging with schools and community groups, and building relationships with local publishers and website owners will all boost your overall profile. At the same time, you’ll need to be placing ads in local publications and on local sites, plus you’ll need to check and maintain information held in online directories and databases that could guide people to your business. Local marketing is a multi-layered activity, with each element playing a part in a successful strategy.