Responsive Conversion Forms
Stone Academy has been providing career focused education for their students since 1864. As their hosting provider for the past year, Stone Academy approached 3PRIME with their advertising consultant to rebuild the website to provide a responsive website experience for prospective students, as well as students, staff and alumni.
The Stone.edu website rebuild included these aspects:
- Converting a website built on Silverlight into WordPress
- Converting a Standard website into a Responsive theme while maintaining the design and color scheme
- Implementing multiple forms for website conversions
- Detecting mobile users and displaying shortened forms on mobile phones and tablets to improve conversions
- Preservation and redirection of existing URLs
- Setup of custom thank you page URLs for conversion tracking in Google Analytics and Adwords
Stone Academy is a health care school located in Connecticut with campuses in East Hartford, West Haven and Waterbury. The school focuses on education for medical fields, particularly nursing, patient care, medical assistance, and more. They have been providing career-focused education for their students since 1864. Their goal is to provide high quality education to their students in order to prepare them for the working world as soon as possible. They do this with intensive courses that prepare graduates for work in their field in a time frame of six months to two years.
Stone Academy approached 3PRIME for an upgrade of their current website, seeking to completely revamped and update it. 3PRIME put together a sleek WordPress site with a responsive theme. Having a responsive theme means the site will properly display on screens of all sizes, including tablets and smartphones. Since Stone Academy is a school, 3PRIME also had to incorporate a number of features into the site, such as online application forms and requests for tours. These features, coupled with the homepage slideshow, lend style and functionality to the site’s users.
The transition from a two platform site to a single responsive site seemed like an overwhelming task that would require intense internal support to pull off. As a company with relatively few resources, in the area of web development, our greatest concern was that the work associated with the transition would absorb our capacity and impact day to day operations. Upon engaging with 3PRIME we found the entire process to be quite the contrary.
3PRIME not only served as the architect for the project but also took on much of the work that went into converting the site to the new platform. In addition we were provided with remarkable customer service that allowed us to quickly become acquainted with the new platform and begin exceeding our conversion percentages through the myriad improvements they suggested by 3PRIME.