Business Directory

by | Jul 14, 2010 | Articles

With the rapid expansion of the internet in the 1990’s, link analysis was soon applied to the challenge of searching the internet. Google Founder’s Sergey Brin and Larry Page introduced the PageRank Algorithm, which is the basis of Google’s search technology. This algorithm uses the link structure of the web to determine the ranking of a page in the process of putting vast numbers of results in descending order by relevance.

Basically, a web page’s relevance is higher if it is linked to by many other pages that are also relevant. Another influential approach is the HITS algorithm introduced by Jon Kleinberg where he identified two types of web pages. Authoritative pages can be considered highly relevant pages because they are pointed to by many hub pages. Hub pages in turn point to many authoritative pages. The results of each calculation are then recalculated to avoid this being endless circular logic.

The facts above are the basis of why Google has emerged as the leader in search engine technology. 3PRIME believes that Google and the other major search engines will continue to use this basis as they continuously refine their algorithms to improve their product. Always keeping relevancy in mind, 3PRIME is glad to use a short-term link acquisition campaign to introduce visitors to the site to the search engines and sites that are the most useful to them.