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How do Search Engines find Web Pages?

Different methods are used by different search engines, but programs using the variations of the spider method have thus far proved the most effective at indexing large quantities of content and regularly updating these included pages and discovering new ones. Spider...

How do Internet Search Engine companies make money?

Like many businesses, search engines have more than one source of revenue and are working to develop new revenue streams to solidify their profitability. Advertising, lead generation and sponsored web page positioning are the top three source of revenue for the...

The Tools of the Search Engine Marketing Trade

Search Engine Marketing, or SEM, refers to the determination of the appropriate steps to take to achieve the highest possible visibility in search engine results pages (SERPs). The first step has been to determine what keywords are relevant to the searchers interest...

Being Search Engine Relevant

In all search activities whether library book classification systems, data managements systems or even a filing cabinet, the function of searching is not independent from the function of being searched. If you want someone to find your ad in the classified section of...

Who is on top in the Search Engine Business?

Measuring the greatest search engine depends upon what you think makes a search engine great. Public opinion would indicate that Google.com is the greatest boasting almost 82 million unique users each month spanning the globe. Google is consistently regarded as...