Mobile SEO, Mobile Marketing and the 2012 Holiday Season

For web property owners on the fence about investing in mobile marketing and mobile SEO services, the results are in. Google posted on their Mobile Ads Blog a few figures it has compiled on mobile phone usage for shopping during the holiday season, and all signs point to opportunity.

The first interesting piece of information Google revealed was that approximately 15% of searches on Black Friday, a flagship day for consumer activity, are expected to come from mobile devices. Google also predicts this percentage to continue to climb from Black Friday all of the way until the holidays are over. In other words, these four to five weeks will be a mobile-driven purchasing frenzy. What this means is that taking a strategic focus on mobile marketing and SEO today, may be the key to a possessing competitive advantage come the holidays.

Additionally, according to Google’s data analysis of searching and shopping behavior from prior holiday seasons, about 44 percent of searches for “last minute gifts and store locator terms” will take place on mobile phones. Given that it is normally quite difficult to market to those who wait to the final hour to purchase gifts for their friends and family, because they tend to be so impetuous, this information is quite useful. Businesses that create a full mobile webpage that addresses the needs of last minute shoppers, or that utilize MobileSpringer to create a quick link to a last-minute sales coupon are likely to hold superior positions for actualizing the holiday’s revenue potential.

The bottom line is that mobile and local SEO are going to play a bigger role in the 2012 holiday shopping season than in any other year. Given that Black Friday is still months away, now is the time to optimize your website for mobile usage and mobilize customers to open their wallets wide come the day after Thanksgiving!

Site Launched for Soil Testing Inc.

3PRIME has recently helped CT company Soil Testing, Inc. expand its online presence. Soil Testing has been active for many years in the fields of ground testing, foundation engineering, subsurface investigation and other geological solutions that are essential in building and infrastructure construction. This privately-owned company, based in Oxford, CT, is one of the state’s preeminent experts on these issues, capable of fielding both experienced and professional investigators as well as modern, sophisticated equipment and test soil conditions for corrosive chemicals, toxic materials, groundwater seepage, bedrock layout and other issues.

3PRIME built Soil Testing Inc. a new company website based on a customized WordPress engine, and arranged for reliable and low-priced hosting. 3PRIME handled all aspects of web design, hosting and migration, including the implementation of an automatic quote form on the website, and the transfer of company email accounts.