Four reasons why the MongoDB is such a popular technology

The rate at which technology is developing is enormous .There seems to be an advancement in technology every day. When it comes to data management there are all sorts of technologies that are available for it. Choosing the right one is often the hardest part of the task. The worst thing that can happen is choosing the wrong one for your company. There are some data management systems that are just not fit for all companies. This is definitely not the case with the MongoDB. This is one of the world’s finest document databases. If you are looking for a really good database that allows you to manage your business data effectively then you should not have a problem with the MongoDB. This is a high performance database that comes highly recommended. It brings with it replicated services plus a master failover. So, it will definitely be the topic of discussion in the business circles when it comes to data management. It offers really good and effortless scalability as well. mongodb Why choose the MongoDB? There are so any reasons why business owners are opting for this system. It is also very popular among the companies providing remote DBA services. This is because of:

  • Speed

Data that is related is kept in one document and by so doing, queries are very speedy. When compared to the relational database where related data is kept in separate tables then joined together, this is a really good option. Scaling out your database with something like MongoDB is very simple. This is mainly because of the automatic sharding feature. This feature makes it possible for you to linearly scale your cluster by adding more machines. Increasing the capacity is very easy and there is no downtime that is involved here. When it comes to the worldwide web, this is very important because of situations where load skyrockets suddenly. This can be dangerous to the website’s performance as it will be down for extended periods.

  • User friendliness

When you are procuring a document database for your business, you should get one that is very easy to use. The MongoDB is one of these databases. It has been touted to be among the most user friendly technologies in all aspects. Everything from installation to maintenance as well as the actual use is just very simple. You will not find yourself spending hours on end trying to fine-tune some configurations. On the contrary this system has a tendency of doing the right thing whenever possible- and it is almost all the time. It also comes with a tutorial on top of the scores of tutorials already available online.

  • Affordability

One reason why the MongoDB system is popular is because it reasonably priced. It comes at a price fit for both startup businesses and even major multinational corporations. There is always something for everyone with this system.

  • Flexibility

A database that stores data in the JSON documents like MongoDB does will always come highly favored. With its powerful data model, JSON allows for seamless use of the program. What can you use MongoDB for? mongo-db-picture There are just so many things that you can use this open source database for. However, there are tasks that are commonly for MongoDB. Below are some of these tasks that users of the system have testified to being able to handle effortlessly.

  • Account and user profiles

If you want to open an ecommerce site or some other kind of website that requires people to create accounts, then this is a good database to consider. It can store an innumerable lot of addresses with impeccable ease. Form data MongoDB has been touted to be able to handle form data with such amazing excellence. It makes evolving the structure of form data over a period so simple.

  • Messaging

It can vary the message meta-data easily per message type and even the type of message without having to keep different schemas or collections. Blog or user-generated content When you are hunting for a database you should look for one that is able to handle disparate data easily. The integration of data from different sources should be easy to do. MongoDB can store data in one object regardless of how complex the relationships between the data might be. Location based data If there is database that has a good grasping of geo-spatial coordinates then it must be MongoDB. This is a really good system that you can use to store data for your business. It generally supports geo-spatial indexing- a feat that few databases have been able to meet. You can also use MongoDB for log data of any type. Since structured log data is soon going to become the future, there is not a better platform for you to consider. It can also handle graphs and a bunch of other data. To close of this portion, let’s just say that you can use MongoDB for any kind of data. Of course there are those tasks that it is able to handle best.

Data structures matter a lot

The codes that programmers use are the language for conversations with the computers. Use the wrong code and everything is bound to go haywire. However, when it comes to databases the data structure make all the difference. You can tell someone your code but keep the data structures from them. The person will remain just as confused as they were before. Nonetheless, if you hide the code from them and share the data structure, they will be able to figure it out. The code will actually be obvious. MongoDB uses the same basic data model in the database as well as the code. This makes application development so easy and gets rid of the complicated mapping codes which would otherwise be needed. This is the main reason why MongoDB is so famous.


MongoDB is such a great JSON-based document database. It is powerful and excellent in terms of its quality, performance and user-friendliness. If at all you want quality then this is a great platform to consider. The tasks that you can perform using MongoDB are just so many from maintenance of accounts and user profiles to location-based data.

Author bio

Sujain Thomas is a data IT professional who works closely with DBA experts to provide her clients with fantastic solutions to their data problems. If you need data IT solutions, she is the person for the job

8 Steps to Creating a Social Media Page

1. Editorial Calendar

One way to starting any social media account for business is to plan and editorial calendar for research documents. This outlines the tasks at hand, the dates they start, along with the dates they should finish. This kind of chart makes the calendar of activities creative and organized. There is not one right way to do a calendar; you can make it suitable for your own business needs. There are different ways to format a calendar, and the activities are always changing. A calendar will help you keep track of events, and the deadline they need to be finished. Below is an example of how an editorial calendar should look:




2. Add Pictures

You can use illustrations to make your content more enjoyable to read. Pictures are able to get your ideas across in different ways than text could. Adding pictures can help the reader better understand your content. There are many tools out there to be able to enhance a picture’s quality. You can always screenshot pictures if you do not have access to graphic design software.


3. Pay-per-click Advertising

Advertising is essential to get the right following for your business, and build your audience. Make sure to find your target market in order to get the most for your money. Paid promotion involves social media, and displaying ads. You must define your budget before starting with paid promotions. This will help you to decide which targets are best for your company.Websites like Twitter and Facebook allow you to create ads, and target them towards customers based on their interests, keywords, and which websites they had visited previously.


SEM (Search Engine Marketing) displays ads on search engine pages. Two of the most common ad display tools are Google AdWords and Microsoft’s Bing ads. You can promote by: Having a list of keywords, using exact match, ad bidding, and engaging the user to the right page.


4. Five Goals of Sales

Brand awareness – Brand awareness is the amount of people that saw your ad. People cannot choose your brand, if they are not aware your company exists. You have to make yourself known throughout your community. It is ideal to impress people so your brand is what people are talking about throughout town.

Engagement – After people know your company exists, the next step is for them to engage and interact with your brand. The amount of people that shared content, or wrote something about the content shows that your brand connected on an emotional level with them.

Customer loyalty– Customer loyalty is the amount of repeat customers or amount of people who subscribed to channel. How do you get your customers to stay once they have purchased the product?

Lead generation– The amount of leads made in a transaction either through email or asking people personally if they would like to hear more about your brand. The amount of people you gather to participate in your brand are your leads.

Sales – The percentage of site visits that ended up as customers is the most important part of the transaction. It’s knowing that what you are branding is exactly what will help benefit one of your customers. Letting people know that buying your brand was the right choice, will lead to future increases in sales.




5. Content Marketing Machinescreenshot
Plan, Team, Ideas, Production, Audience Development, Conversion, Measure and optimize.
The first step are your goals/plan. The objectives should define what you are looking for in the outcome, with most being a lead or sale. Your plan will essentially take your business from where they are today to the end goal.

The next step is gathering your team to reach that goal. You need to know which workers on your team will take part in this project, much of it relying on the company’s budget. Many people will submit ideas into this content marketing machine, but you need one person from the company to control it: the managing editor. Their job is to put together the editorial calendar, go over content production and distribution, generate leads, and record the results. With this person, your business will not be a machine, but rather a small appliance.

The ideas portion of the machine is where many team members struggle. Many marketers report difficulty in finding enough content. It is necessary to produce content 3-5 times a week. The majority of your content will be about the customer and their interests, and less about the products themselves.

The next step of the machine is Production. As your content marketing machine is being generated, you need to run the centerpiece of the marketing machine. This is the editorial calendar, which goes over who will create what piece of content.

Audience Development is where you need to get visitors to your content after you have produced it. This can be done by: identifying influencers, finding search keywords, developing paid traffic, and syndicating content.

The last step to the content marketing machine is measurement and conversion. As you already have content being produced, and visitors,The machine works by having content as your input and an audience as your output. But eventually, the audience(your output) will begin to deliver the content(inputs).

The graph above is a content marketing manager, to help your business with: objectives, customer relation, support, upsell and brand awareness. Following this path will take your company from where you are today to where you want to be.




6. Brand Awareness
This allows you to put down ideas on a paper, and figure out what your company stands for. The SWOT analysis can be used to understand your company’s strengths and opportunities. This helps to define your company’s mission statement along with your brand strategy.




7. Understanding Your Reader

The company should have a persona, and know its values. Ask your customers questions in surveys or interviews, and get to know your reader. (screenshot of persona chart) A few ways to understand your audience is to conduct surveys or focus groups. This whole process of persona mapping will allow your content to appeal to your chosen audience.





8. Organizing Content and Flow

This allows you to take the content you had gathered and presenting it in a way that allows for maximum reach. You should identify the strengths and weaknesses of your content, and segment them into a simple chart, such as the one below:



The key to using this chart is ensuring your company’s content has the right flow. Each great content schedule, being for tv or other media, has negatives and positives. This shows you must have the small success to appreciate the big success.



Content Creation

How to Build and Operate a Content Marketing Machine
“Toby Murdock”

The Ultimate Guide to Content Planning
“Simon Penson”