Approaching the Challenge of Managing Data with Mobile Cloud


Cloud computing, mobility and big data cumulatively they seem to hold answers to an array of questions concerning the future of technology. As mobile enterprise is continuing to grow bigger leaving behind consumer apps, mobile cloud apps for enterprises are going to play a bigger role. While mobile cloud holds great promises as far as enhancing efficiency and productivity in enterprises is concerned, managing the complexity involved with this new technology and managing the massive amounts of data will be the next challenge. Mobile cloud will definitely lower costs and improve decision making, but how it integrates increasing volume of data and end user points will be crucial.


Bridging the data points

The access to the right information at the right time by the right user is the objective around which all data management initiatives and technologies are built. Knowing the location of data and making it accessible among the end points while always maintaining data security by securing against theft or breaches of privacy, this is what remains to be the main objective of data management. The enterprise cloud in this respect can really play a really formidable role as traditional IT infrastructure looks backdated enough to deal with faster, constraint free accessibility and increasing volume of data. Offering real time access to Big Data analytics to different data points and thus helping to improve productivity and lowering redundancy will be the challenge of data management through enterprise mobile cloud.


Metadata standardization for different data sources

The end points for data usage and data production are rapidly increasing and the volume of data is expanding in all directions. To keep control over the usability of growing data stores, data access and interaction points businesses now need to develop insight based data algorithm for different classes of data. No matter where from this data is created, where the data is stored, where it is accessed and shared, this volume of data can be more meaningful and contextually put to use with insight based data analytics tool for diverse uses.

The metadata standardization procedure can be leveraged for this burgeoning horizon of data as well. The metadata standardization can be used on structured databases across the data types in enterprises, cloud data, different types of messages, including email, text, SMS, social media posts, all types of documents including text, spreadsheets, presentations, voice communication data like conversations, voicemails to log files.


How metadata standardization can help Big Data analytics?

Standardizing metadata not only helps retrieving data and bridging data points, but it also plays a great role in the initiatives pertaining to Big Data analytics. Consistent tagging of data involving with standardized client and product IDs will automatically lead to addition of analytical value to the data sets. From identifying market demand to identifying employee engagement in innovation and improvement of products, diverse analytical values can be obtained from such data tagging.

Actually deriving value from the piling enterprise data has always been a key challenge for analysts. Standardization of metadata in this respect can play guiding role to valuable data from the pile of enterprise data generally conceived as debris of digital trash. In this respect enterprise cloud has a big role to play. Enterprise cloud not only enhances the accessibility to data and elevates data management, but it exposes data sets to analytics tools. Thanks to enterprise cloud not only organizational data can be freed from the data centers but it can help identify the specific value of data and identify the importance. Such identification of key data conjunction and corresponding business value is of central importance to business focused Big Data analytics. Mobile enterprise cloud with its robust data management tools and infrastructure thus becomes irreplaceable for managing enterprise data in the time to come.


This is a Fast evolving process

Tagging data sets with different IDs is literally invaluable for enterprise data management and mobile cloud plays a central role to it by offering a great alternative to traditional data infrastructure. Now this standardization and shifting of data to enterprise cloud is a long dragging procedure that involves several elements. Tags employed in managing each specific data sets can make not only data management better, but it can also boast all types of support initiatives concerning aspects like discovery of data, compliance, data security and responsiveness to security threats, etc. All these challenges are completely not insurmountable with the present enterprise cloud and metadata standardization procedure. Naturally, a revolutionary shift from the present state of enterprise data is least expected, but taking the present enterprise data infrastructure as a point of departure the data management will continue to evolve.

Metadata standardization employed in the present state of enterprise data can show how bigger the control one can exercise over an increasing volume of data with such granular level data tagging procedures. Mobile cloud apps getting better and coming with robust data management and analytical capacity would only add more firepower to this solution. By standardizing enterprise data at all levels your business can prepare itself for taking more advantage of mobile cloud and Big Data analytics. More control over your business information will equip you for more business opportunities and it cannot be started without adding insights to your business data.


About Author:
IT consultant Juned Ahmed is the man behind, a company dedicated to healthcare mobile application development services. Juned is responsible for lead generation and community building.

The Magazine that’s defying the Fashion Industry


I enjoyed reading the article about Net a Porter being one of the top selling magazines. They are a luxury online retailer, Net-a-Porter (Ready to Wear), which took a different direction than most companies. They made an ambitious print magazine, called Porter, which was very risky on their part. But, it turned out to be a success, as they have gained the reputation of a top-selling fashion magazine. They are very competitive with other top magazines such as Vogue, but function at half the price per issue. They have top celebrities from Harry Potter’s Emma Watson, to comedian Tina Fey.


How Did they Chose topics that Became so Successful?


First, they keep up with their competitors. They are always up to date with the latest fashion trends, and know how to market their target audience. They are very brand-savvy, and always display ads for top products such as: Gucci, Chanel and Hermes. They have top followers who have power over fashion and the media. They always have a celebrity on the cover, such as Gisele Bundchen, who tend to dictate the fashion world. When people see these celebrities advertise a product, they want to become brand loyal to the product they are selling.


The magazine has 200+ pages of fashion inspiration. They deliver right to your door, and offer a convenient digital edition for the tech-savvy. The app is available on itunes, and is free to install and subscribe. Inside are pages filled with styling advice, shopping, and fashion inspiration.


As publishers usually sell fashion magazines, and retailers usually sell fashion, Net-a-Porter is once again defying the odds.  The magazine has links to its site, and a downloadable Net-A-Porter app, to buy fashion on-the-go. 

Aimed at luxury customers, the magazine will retail for 9.99 a magazine. Or, you could subscribe annually for $48. It will be sold in over 60 countries worldwide. Net-A-Porter has taken the lead in the digital fashion world; and you can shop from wherever you are. Net-A-Porter is the world’s premier online fashion destination and the ultimate magazine to take you page to closet.



Reasons why Saleforce will come out at the Top of the Cloud Platform Game

Most enterprise software vendors in the market
are subject to the requirements and demands of the developer communities they are serving. And in all truth, Salesforce is coming into its own as a cloud-based platform and solution. The reason for this is simple – their developer community.


Over the last few years, if you visit Salesforce’s Dreamforce events you will notice a large crowd in the developer zone. In this area, you’ll notice a band of developers with mild skepticism, looking at the new enhancements with a keen eye to find out how these affect their code, improve functionality or extend the previous limits of the platform.


This kind of healthy skepticism is something every vendor will be well served in having, and is what has led to many of the strides Salesforce is making in enhancing the capabilities of its platform, the best example of which is the governor limit changes in the API (Application Programmer Interface). Regardless of the APEX and SOQL downsides, countless developers continue to flock into their developer forums.


People need to appreciate these developer forums for what they really are: the seeding ground for future applications and enhancements. Even though the partner ecosystem is quite vibrant, as demonstrated by the Cloud Expo, tomorrow’s apps are being born in the developer are today.


A perfect example of this is the Workbook that was released last October by the developer community, as well as the REST API Developer’s Guide released soon after that.

Moving from platform to application

Back to the Dreamforce event developer area thing; Careful analysis of the goings-on in the developer area at Dreamforce annual event shows that Salesforce is making huge leaps towards moving from a simple enterprise application to a cloud based platform. Consider the following:


  • The quality and quantity of developers Dreamforce events is on a steep climb. There is an improvement in the level of sophistication of code samples, depth of questions raised and calls for further enhancements to the governor limits and more robust mobile support.


  • Steady improvement of app development environments, visual design tools and support for Apache Cordova, jQuery and Sencha.


  • The Salesforce Touch mobile dev platform is maturing, along with their Platform Mobile Services. From the 2011 launch, the platform as matured significantly, thanks to the push of the developer community’s needs which is a reflection of the end user’s needs. There is support for HTML5, leading to a creation of accurate, fast and ideal apps for the end user community. For instance, ServiceMax have an brilliant mobile app out based on the platform.


  • The 2012 launch of the Mobile Enterprise Developer. Today’s enterprise customers are much more active than they were a few years back. They needed something more from Salesforce – a way to develop web services that could integrate customer data and legacy systems.

For these reasons and more, developers realize the benefits of having platform based native apps for their organizations. It’s more than just about the market spin. actually presents notable advantages, particularly in relation to solutions that are intended for global deployment and/or am extremely large end-user community.   Author Bio: The writer has vast experience as a developer and enterprise data specialist, with knowledge about Salesforce partial data sandbox and other Salesforce applications. For more details, contact them below.

Enjoy the Great Benefits of Having a Responsive Website Design

SEO is a really hot topic. This is all thanks to the cutthroat competition between websites. Picture this scenario; you want to start a blog or a business website. There is that fantastic idea that you have in mind, right? When you start your website, regardless of how mind-blowing your idea is, you will have to wow the world with it. While you are in the business of impressing the world, you will be battling against at least a hundred thousand websites and you will also have to please the search engines. The struggle can be discouraging but it is not something you cannot handle. The first thing you should consider is the design of the site.

Web design for the search engines seo_img03 Source:

When you are designing a website, you should always have the search engines in mind. The search engines can either build or break a website. If you want a website that is being visited by thousands of people from across the globe and is easy to find, then you have to befriend the search engines. This is not to say that you bribe the guys at Google so that your site can be easy to find. That will not work at all. The way a search engine interprets a website is completely different from how you do. It is possible for you to structure a website that is specifically for human eyes. This means that the search engines will not be able to access the site. It is also possible to create a site that is meant for the search engines in other words it will not really make sense to people. Take for instance those sites that overuse and abuse keywords and yet they are totally unrelated to those keywords- now these are just meant for the search engines. The goal of such a site is to perform well on the search engines.

Responsive is highly recommended


Google highly recommends that you create a site that has a responsive design. This is something that you will get to learn from the best SEO experts. These professionals strive to make sure that they create sites that are responsive. The site must be responsive before everything else can be done in terms of search engine optimization. Experts in SEO will refuse to work on a site that is not responsive because it would be a case of giving a hen a pedicure- completely pointless. Have you ever tried viewing the mobile version of a website on a phone? It definitely was not so easy to use. A responsive design adapts itself to the current screen which makes the viewer experience pleasant. It also makes life for a whole lot of other people easier. There is no reason why you should create two websites one for mobile viewing and another one for the desktop computers. It will be a very costly affair for you as the website owner and time consuming for the web designer. Google recommends that you create a site with a responsive site for several reasons. These include:


  • Reduction of loading times

No redirection will be needed and therefore the loading time will be significantly reduced. You will not have to wait for an eternity in order for the site to open up. It is worth pointing out that the loading speed of a site is considered when ranking websites on the search engines. If you want your site to perform well on the search engines results, then definitely you will take this into consideration. Google has a tool that you can use to measure of the site speed.

  • Accessible to the search engines

Responsive sites are easy for the search engine robots to crawl through. As aforementioned, the way the search engines interpret sites is different from the way human beings do. It is therefore possible to have a site that is extremely relevant to a certain keyword search but then does not pop up in the results. This is because of the efficiency of the crawling. A site with a responsive design is easier to crawl through. Such a site is also easier to index.

  • Accessible by users

A responsive page can be accessed on just about any device. It does not matter whether you use a tablet, laptop, smartphone or desktop. People access internet mostly through their mobile devices when stuck in traffic on their way home or over lunch time when looking for some amusement. If your site is not responsive it cannot be accessed through the mobile devices. Increasing traffic to your website is great way to improve the site’s rank on the search engines.


There are so many features of the design of a website that can affect its rank on the search engines. Web design and SEO are two major elements of a website’s performance that cannot be separated. The most important feature of a site’s design has to be the responsiveness. If a site is responsive then you stand to benefit greatly. Author bio VinodJethwani is the CEO and Founder of Walnut Solutions and he helps web based companies with his SEO strategies to grown their revenue. He started his career in 2007 as a software developer with an Indian based MNC and later in 2011 became an entrepreneur. Follow him on Twitter @VinodJethwani or through his blog.