5 Ways Small Businesses Can Profit from SEO

The global use of the internet has prompted many businesses to focus their attention on achieving a strong online presence, and for small businesses, the internet is a cost effective platform on which to advertise. To fully utilise the power of the internet, however, the owners of small companies need to utilise search engine optimisation, commonly abbreviated as SEO. The ways in which they can profit from SEO are listed below.

Increased Traffic

SEO is one of the most effective tools for increasing website traffic, and it’s something that you definitely want to take advantage of. Any good digital marketing agency will tell you that there are a number of ways you can use SEO to increase visitors. For one, a well-planned SEO campaign should get your website to appear on the first page of Google for your chosen keywords. Anyone searching for those terms will be interested in what you have to sell, and the higher your page is, the greater the likelihood that someone will click onto your page. On top of this, a lot of SEO strategies involve building links on other websites. If you can create interesting content to place on these sites, people are more likely to click your links to find out more about you.

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Increased Conversions

The main purpose of SEO is the creation of user-friendly and easy to browse websites. Not only can a good SEO strategy help to grab clients’ attention, it can also help them to easily navigate your website. The better your website is, and the more attention grabbing it is, the more likely it is that you will be able to convert browsers into clients. Additionally, good on-page SEO helps small businesses get loyal customers. If your content is honest, written for the readers, and invokes a feeling of trust, you should have no problem retaining them for the long haul, whilst keeping Google and the other search engines happy.

Improved Brand Awareness

Websites that rank on top of the search engine result pages are considered to be of repute. Thus, not only can small businesses can build trust with their clients by ranking high, they can also profit from the brand awareness this offers. Clients are more likely to trust websites that appear on the first pages of popular search engine results than those that appear in the second or third pages.

Get a Wider Audience

The internet has contributed greatly to the globalisation of the business world. Through this virtual realm, small businesses are able to reach vast client bases. However, not all businesses are able to reach a large online audience. In this regard, SEO is the ideal strategy for a small business to adopt.  If you can tailor your content and your SEO strategy to wider markets, there is no reason why you can’t make your business international in the process.

Get an Edge Over the Competition

To succeed online, small businesses need to have an edge over the competition by using SEO as one of their marketing tools. By having an SEO optimised website, and performing off page SEO strategies, a small business should be able to compete favourably with other major brands in its industry. While small business owners can learn how to incorporate SEO into their digital marketing strategies, consulting SEO experts can often be of more benefit.

3 Easy Ways to Boost Sales on Your E-commerce Site

If you have any doubts whatsoever about just how big e-commerce is, just take a look at the staggering figures coming in from Black Friday in both the UK and the US, two countries where online shopping is already huge. In the United States, it is reported that brick-and- mortar sales only grew by a few percent whilst online shopping grew by more than 29 percent year-on- year from 2015. The UK reported similar findings which indicates that online, especially mobile, shopping is strong and getting stronger by the year. Do you have an e-commerce site? If you are looking to boost sales, here are three easy ways to do just that.

1. Mobile Friendly Web Design

Yes, it’s been said a million and one times, but it can’t be reiterated enough. Consumers now search and shop much more often from their mobile devices than they do from PCs at home or the office. For any e-commerce site that wants to grow, it is imperative that you build a responsive website that can be viewed equally well on any size device and screen. It is so important to develop a mobile friendly website that Google even changed their algorithms last year to ensure a user-friendly experience among mobile users. Their warning to e-commerce sites? Get mobile or get lost – literally as you surely won’t be listed in the SERPs!

2. Offer Custom Shopping Apps

The newest rage amongst shoppers are those apps that make shopping a breeze. Downloadable to mobile devices and PCs alike, these apps make it easy to follow bargains as they arise and within just a click or two (after entering your payment info to be called up as needed) you can shop away with no fuss and no muss. App developers can have a field day with e-commerce sites by customizing apps for each business to work with their particular payment platform and the UX for shoppers is enhanced. However, retail e-commerce sites also make out big as an easy platform yields increased spending and everyone is a winner.

3. Choose the Right Hosting Package to Meet Your Needs

Nevertheless, it needs to be said that in order to be successful your e-commerce site needs to be up and running 24/7 with no downtime whatsoever. If you can’t afford a dedicated server, consider VPS hosting which is the next best thing and where space and bandwidth is expandable as needed. VPS hosting also offers a greater level of security than shared space, so consider that when planning your next big pushto increase sales.

With a reliable hosting provider and a focus on a mobile market that accesses your e-commerce site with custom apps, you can’t help but come out ahead. Just check out the latest Black Friday stats and you will see shopping trends going strongly towards online retail. The most successful online retailers found that their customers shopped with the help of apps (called the app economy) and with the ease at which they could navigate bargains, their spending increased proportionately. Looking for easy ways to boost sales to your e-commerce retail site? You’ve just found them here.