There are many aspects that will attract new customers to your business: from the services and products you offer to your customer service and location. However, there’s one part that people often miss out – and it’s something that can really make or break a business. It’s how your business looks. It might seem superficial, but people trust brands that are well established – or at least look it. If you don’t make the effort to style your business professionally, then people will have doubts about how good and reliable you are. It might seem like a lot of work, but ensuring that all your collateral is well designed, is worth it in the end.
First impressions count
If a potential customer visits your website and is greeted with a mess of awful design, or just blocks of content, they probably won’t stay long. You need to make sure that whatever your audience looks at, it gives them the right impression about your website. You might have plans to roll out better design later in the year, but that first impression will always stick with your customer.
Your brand needs an identity
How many times do you go to a shop and buy a product because you know the brand? It probably happens quite a lot. So, you need to recreate this. You need to start working on what your design will look like – from your color palette to the shapes and graphics you use. This isn’t as hard as it sounds. You can find software online that includes a free logo creator, so you can get the most important part under your belt. You should also create some kind of guidelines: do you want many images of people, or abstract ones? Do you want bright colors or muted shades? The more research you can put in, the better your brand will work with your targeted audience.
Make your buyer’s experience easy
Great design will make your prospective clients’ lives so much easier. It’ll let them just visit your website and effortlessly find the service, product or information that they’re looking for: it’s all part of having efficient, effective user experience. The right kind of design will also make your most important information stand out: people won’t have to spend hours searching and scrolling, as they’ll easily be able to see what’s what. Likewise, a well-designed page with the right colors will aid your audience when they read your website. Having clashing colors or too light a font can make content incredibly hard to read.
Set yourself apart
If your band takes full advantage of design, and uses it in the right way, you’ll be able to set yourself apart from competitors. For one, you’ll be memorable with a unique brand and distinctive logo. You’ll also look better than everyone else: if you’re choosing to spend a lot of money with a company, you’re always going to use appearance as a differentiator. If your website and marketing collateral looks smart and professional, your audience will know that you’ve got the skills, money and time to dedicate to projects – and will trust you’ll do the same for them.