A retail company’s ability to separate itself from their industry rivals will determine its success in the market place. It’s about developing a unique selling point while improving your operations at every opportunity. We are therefore providing six top tips to strengthen your retail store.
1. Invest in Employee Training
It doesn’t matter how pretty your shop appears or how enticing your deals might be, people will not want to shop with you if you provide an inadequate customer service. Shoppers are often happier to pay a little more for great customer service from a brand they both like and trust. That’s why it is essential to provide every employee with through customer service training to ensure they are always listening, are available and can anticipate your customers’ needs. Always strive to go above and beyond for your customers, which will ensure they continue to buy from your business time and again.
2. An eCommerce Portal
Introduce an eCommerce portal into your operations to grow your retail brand, as it can improve the customer experience and maximize your SEO presence while helping to cross-sell and up-sell your products and services. B2C websites can offer multiple white labelled catalogue capabilities, content management systems that integrate with your internal systems, and a huge array of features and functionality. Visit weaveability.com to learn more about the portal.
3.Work with Social Influencers
Social influencers can help your retail company reach a larger audience, as they can promote your products on their social media platforms, which can drive a considerable amount of traffic to your website. You simply provide an influencer or brand ambassador with a reward for a promotion.
4. Click and Collect
One study found that a third of shoppers would prefer for a product to be delivered to a nearby location, rather than sending the item directly to their home. 50% stated they would like to pick up the item in-store, while 45% of respondents stated they would often buy another product during their visit to the store. This service can also be made possible using the omni-channel eCommerce portal.
5. Email Marketing
Do you have an upcoming in-store or online promotion? Are you set to host an event? Keep your loyal customers and prospective buyers in the loop by sending an email marketing campaign directly to their inbox. Use segmentation to separate customer demographics into groups, which will allow your retail store to only send relevant content to your subscribers. For example, if you have an offer that is exclusive to your London retail store, you can send an email directed to subscribers within the capital city.
6. Offer Complimentary Services
Do you sell retail products that might require additional maintenance? If so, it might be worthwhile to offer additional services free of charge to customers, which could encourage them to drop back into your store and make an additional purchase. For instance, a jeweler could provide a free jewelery cleaning service for all customers who bought an item from their store, or they could provide a free battery change for a watch.