As the old adage goes “variety is the spice of life.” Everyone likes to have options and choices, your customers are no different. They are going to be looking for different services and products at different times. It’s important that your digital marketing efforts both appeal to these potential customers at these different points and fully encompass the entire breadth of your business. By having more ads running in your Google Adwords account you open up more possibilities of offering exactly what your customers are looking for at a given moment. According to Google, having more ads in your account leads to more impressions and more clicks. Since they are always looking for ways to help their customers increase online interactions, Google is implementing a new beta feature for Adwords. Essentially, Google will examine your current headlines, descriptions, ad extensions and relevant information found on your ads’ landing page to auto generate new ads as a way of expanding impressions and clicks for advertisers. This new feature will begin testing on September 24, 2017, and Google will notify all advertisers 14 days in advance of any auto ad creations. This will give time to review ads and decide whether to implement them or not. If no action is taken the new ads will begin to run after 14 days.
Reaching more people and adding more variety to online advertising efforts without having to put in work seems like a winning proposition- and most of the time that would be true. But it is always a good idea to keep an eye on all the factors of your online advertising efforts- including budget, keyword review, and conversion rates. As a certified Google Partner and Adwords expert, 3PRIME monitors each advertising account closely for any changes or impacts that new ads or policies may have. And while reaching a wider audience and more potential customers is great, there is also the need to ensure that you are targeting the right audiences and that any new ads – especially auto generated – aren’t bringing empty clicks to your website with little chance of increasing your business or gaining a new customer. If you are planning on taking advantage of this just be sure that someone is monitoring your account so you don’t end up spending money on underperforming ads.