Customer Service on Social Media

The value of Social Media for businesses

Now and days almost everyone is on at least one social media platform. If your local corner store isn’t on social media they are missing out. The value of your business on social media can be priceless. Having a presence on social media can bring in new customers and keep old customers coming back.

Knowing your customers

Know which your target market and which platforms they are on! The popular three platforms are Facebook, Instagram, and Twitter. Then there are others like YouTube, Snapchat, Pinterest. Being on social media can make your customer service faster and more effective. According to this chart below Facebook and Twitter are 48% more accurate at delivering responses than email and 44% faster at delivering responses than email and 44% faster at delivering responses than email.

Source (https://websitebuilder.org.uk/blog/rise-social-media-customer-care/)

The next charts show the customer service stats on each of the major social media platforms.

Source (https://websitebuilder.org.uk/blog/rise-social-media-customer-care/)

Get on Social Media

If your business isn’t on social media or isn’t present it should. All the stats show that it is a great move to have your business on social media. If you want your business on social media and don’t know how to go about it contact us! The best social media partner you will ever have.

Authorize.net terminating low-volume resellers

We got this email today from authorize.net reseller support:

Authorize.Net LLC (“Authorize.Net”) is engaged in a strategic initiative to allow us to more effectively work with our referral partners. Authorize.Net has reviewed its current agreements and has decided to focus on its most active partners. As part of this change in strategy, Authorize.Net will be terminating your existing partnership agreement within 90 days of the date of this email. You will no longer receive residual payouts once the partnership is terminated.

We thank you for your partnership.

We’ve been a reseller for a number of years and while we don’t make a lot on it, the customers we referred and helped setup are still active so we make a small residual each month, enough to offset our own authorize.net fees. It was enough that they were our first recommendation and as a result we have lots of experience working with them.

This email, out of the blue, is a surprise to say the least. I am sure they are going to save a significant amount on affiliate fees but I have to say, I expect to do a lot more recommendations of Stripe in the future.

Just sayin’.

 

How Potential Facebook News Feed Policies May Impact Your Business

A large-scale change may be coming to Facebook and judging by the overview in this Medium.com piece, these changes could completely upend how brands interact with users on Facebook. So if any part of your business strategy is budgeted toward Facebook, you should be preparing strategies to address these changes. But what’s the cause of this? It’s something Facebook calls the Explore Feed and it has the potential to drastically decrease the organic reach brands have on their site.

 

 

With the Explore Feed, Facebook is essentially splitting their platform in two. On one side you have the new feed, which will be made up of pages vying for likes, shares, and engagement from Facebook users–all in the same spot. And that’s only if the user clicks over to that feed. And on the other side, you’ve got the new, and “improved” newsfeed. Here users will only see content from friends and posts that are sponsored.   

The introduction of the Explore Feed will likely not hurt the big brands since they’ll be fine paying for what would now be a more exclusive space. But what if you’re a smaller business that relies on organic views and interactions to get people interested in your product? Probably nothing good. Here’s a graph displaying the difference in page interactions before and after the Explore Feed launch.

(Scary Graph Courtesy of Medium)

You don’t need to be a social media guru to see that is a steep, steep drop. So what should you do? First–

DON’T PANIC
The Facebook Explore Feed is something that’s only being tested in a select number of countries and regions. For instance, the graph displayed above is taken from the sixty biggest media pages in Slovakia. Also, Adam Mosseri, who’s the Head of News Feed at Facebook, has said the company has no plans to launch the new feed globally. He also stated that this is just a test and it’s something they’re still tinkering with.

But even if it’s launched, interactions on Facebook could go back to business as usual before you know it. Ziad Ramley, from Medium, discussed that possibility:

“Facebook changes their algorithm, publishers adapt, and 3 months later they’re back where they were before. If users flock to the Explore Feed and use it as much as the familiar News Feed, there’s a chance that this may actually happen.”

So take a deep breath. Rome isn’t on fire just yet. But that doesn’t mean you shouldn’t..

Get Ready
In truth, it doesn’t really matter whether or not Facebook launches the Explore Feed. Because sooner or later they will launch something. And if your business relies on Facebook you have to be cognizant of the fact that the platform could essentially change overnight. Sure, it could change in a way that vastly improves your prospects, but it could also change in a way that leaves your marketing plan in shambles. Hope for the former but you absolutely must plan for the latter.

Here at 3PRIME we ensure that your business stays at the forefront of your industry–right where potential clients can find it. We do this by taking a holistic and diversified approach to design and marketing that doesn’t rely too heavily on any one platform. The internet is always changing and you’ve got to work hard to change with it. That’s where we come in.

Give us a call

DevFest New Haven

DevFest New Haven is organized by GDG New Haven and supported by several local businesses and universities. DevFest New Haven will be held November 4th and 5th at Southern Connecticut State University. Google Developer Groups (GDGs) are open, volunteer communities of programmers and geeks who share a passion for learning about Google developer technologies.

 

There will be a number of awesome guest speakers including Mark Lassoff from Learn to Program, Tessa Park from 1010 Data, Allen Firstenberg, and Chris Welty both from Google. We are really looking forward to DevFest New Haven, the 3PRIME team will be headed to there on November 4th and 5th. Kudos to our friends at Checkmate and GDG New Haven for putting this together!

 

“Working with other agencies and developers has always been a part of our business. Our team fills talent gaps for a dozen agencies around the US, and we’re thrilled to be able to participate in this event.” –  Ryan Turner Co-Owner of 3PRIME

 

Want to join us at DevFest New Haven? Use 3PRIME20 Promo Code Here & Save 20% on this Amazing Event!

https://www.eventbrite.com/e/devfest-new-haven-2017-tickets-34843167853

Why upgrading your website could be the boost your business needs

How Upgrading Your Website Could be the Boost Your Business Needs
Regardless of the size, product offering and nature of your business, if your website is letting you down, your sales will suffer. In today’s online-driven economy, a company website is a definite must-have to get your venture noticed. Yet, while most
organizations have a website, few are actively using them to their full potential to increase sales and revenue. Failure to use your company website efficiently not only means that your business is losing out in the long term, it can also impact any returns you were hoping to gain on your initial investment. So if you currently have a company site, and aren’t sure why it’s underperforming, check out these simple tips to give your website a much needed instant upgrade.

Varied content
The variety and types of content that you use on your website could be letting you down. Not only do consumers want engaging and interesting content that keeps them on your site, but a lack of variety could be affecting your site’s audience number and bounce rate. In today’s increasingly digital-minded age, it’s time to consider other types of content such as video. Did you know that the human brain processes visual imagery around 60,000 times faster than text? So if you aren’t using short and snappy video content on your site then now’s the time to start! Customers are more likely to spend longer on your site if their is video for them to engage with— not to mention, they are much more likely to return. Using videos of your products and customer testimonials, amongst others, will help boost your conversions.

Marketing mogul
Are your brand and marketing campaigns letting you down? Then now could be the time to review just how well positioned your brand and tone of voice is on your company website too. For certain products, such as e-cigarettes, international regulations and a shifting market can have a serious affect on your sales – no matter how up to date or efficient your site. Agencies such as eventige.com can help you to develop and grow your business potential. So, if you haven’t already given your site a thorough editorial review, now is a good time to start.

Responsive design
Offering your customers a consistent and easy-to-use experience will also ensure that they keep coming back. Responsive website design gives you the opportunity to follow any potential leads through, and will also make your back-end website management a lot easier to get to grips with. In today’s digital world, the rate and ways we consume information are changing – so make sure that your website isn’t getting left behind.

Add customer reviews
Customers love following the entire sales path through their purchase. Including a customer reviews section is a great way to boost interaction and ultimately drive new product sales. You could even consider using video content or a blog for your
consumers to exchange ideas and feedback.

Don’t be afraid to try out new and alternative methods for your website content.
Remember to keep your customer in mind and make a few small upgrades that will help improve your sales and profit in the long run.