How Upgrading Your Website Could be the Boost Your Business Needs
Regardless of the size, product offering and nature of your business, if your website is letting you down, your sales will suffer. In today’s online-driven economy, a company website is a definite must-have to get your venture noticed. Yet, while most
organizations have a website, few are actively using them to their full potential to increase sales and revenue. Failure to use your company website efficiently not only means that your business is losing out in the long term, it can also impact any returns you were hoping to gain on your initial investment. So if you currently have a company site, and aren’t sure why it’s underperforming, check out these simple tips to give your website a much needed instant upgrade.
The variety and types of content that you use on your website could be letting you down. Not only do consumers want engaging and interesting content that keeps them on your site, but a lack of variety could be affecting your site’s audience number and bounce rate. In today’s increasingly digital-minded age, it’s time to consider other types of content such as video. Did you know that the human brain processes visual imagery around 60,000 times faster than text? So if you aren’t using short and snappy video content on your site then now’s the time to start! Customers are more likely to spend longer on your site if their is video for them to engage with— not to mention, they are much more likely to return. Using videos of your products and customer testimonials, amongst others, will help boost your conversions.
Are your brand and marketing campaigns letting you down? Then now could be the time to review just how well positioned your brand and tone of voice is on your company website too. For certain products, such as e-cigarettes, international regulations and a shifting market can have a serious affect on your sales – no matter how up to date or efficient your site. Agencies such as eventige.com can help you to develop and grow your business potential. So, if you haven’t already given your site a thorough editorial review, now is a good time to start.
Offering your customers a consistent and easy-to-use experience will also ensure that they keep coming back. Responsive website design gives you the opportunity to follow any potential leads through, and will also make your back-end website management a lot easier to get to grips with. In today’s digital world, the rate and ways we consume information are changing – so make sure that your website isn’t getting left behind.
Add customer reviews
Customers love following the entire sales path through their purchase. Including a customer reviews section is a great way to boost interaction and ultimately drive new product sales. You could even consider using video content or a blog for your
consumers to exchange ideas and feedback.
Don’t be afraid to try out new and alternative methods for your website content.
Remember to keep your customer in mind and make a few small upgrades that will help improve your sales and profit in the long run.