Logo Design Process for a Non-Profit

Recently we were approached by a previous client to help them come up with a logo for a non-profit foundation they are setting up. We negotiated a price and upon accepting our quote, we started our logo design process. As with all services, there can be complexities that affect level of effort and cost, so here we are going to describe the basic logo design process we use here at 3PRIME.

For basic logos in which we are aiming to keep the effort under a week, we first send our client a quick questionnaire that will help define their goals and vision for the design. The questionnaire asks open-ended questions and provides some visual aids to encourage them to provide as much detail as possible, and we use Google Docs so we can collaborate if we are not meeting in person. This clarifies basic, critical information and gives us a clear understanding of our client’s vision.

This design was for a breast cancer foundation. Our client was looking for a pink feminine color, a dove and ribbon symbol for the icon, and an elegant font type. The client also mentioned they’d like to have a unique “Breast Cancer ribbon” to help their foundation standout from others that shared a focus on cancer and breast cancer in particular.

Upon receiving the questionnaire from the client a meeting is scheduled to meet and review their answers. Reviewing everything is good, but it’s also important to discuss things that stand out and to ask questions that will make the design process more efficient and reduce the need for rounds of feedback. At our design meeting, we made sure to go over the critical design elements like the ribbon and dove, what shades pink they prefer. We also discuss how the logo will be used in case that might affect the dimensions or orientation of elements. Our client informed us that they would need the logo for web as well as print, and that the first use of the logo would be for t-shirts they wanted to make for Breast Cancer Awareness month. Once we’ve reviewed and clarified the vision, we can start work on the logo!

The next couple of days are spent gathering inspiration and making moodboards, which is the cumulation of images and elements that will help inspire us for the project at hand. For this project in particular, the things that inspired us were ribbons and the color pink.Once the moodboard is finished, we start searching for the best fonts and colors that will fit the look for this logo. From there the sketching begins which involves playing around with different icons until we have ones we’re happy with. There’s usually about 6 logo variations created for the client so they have a good range of options to choose from. A presentation will also be created and each variation will have mockups attributed to it. On this project we made two mockups, one for a business card and the other for a t-shirt. The logo variations and mockups are compiled and sent to our client for review.

Once the client has received the presentation, we’ll discuss the drafts and gain feedback. The client will pick a logo variant or elements from different variants in the presentation and will usually come up with feedback on editing they’d like made to that logo. The client was able to pick the logo they liked best from the presentation and mentioned that a part of their decision making was due to the mockups we added. With just a few quick edits to the logo they’d picked, we were able to finalize their new logo.

From there, deliverables are created for the client to have everything they need for their new logo. Those are usually delivered in two folders called the logo-kit and style guide. The logo-kit provides the client with web and print ready variations of their logo. The style guide folder is there to help clients know the components to the logo such as the fonts and colors used and how it will look from the original layout to a horizontal web layout. This is sent to every client we make a logo for to provide documentation of the elements of their new logo.

We’re excited to present our latest custom logo design for the Clara M. Robinson Foundation!

If your organization needs a new logo or updates to your current logo, please let us know!

Beginning a Tech Startup: 3 Things to Consider

You need commitment to launch your tech startup, and that means commitment at a financial, technical, and emotional level. Nobody ever said that it was going to be easy. You can have the best startup idea in the world, but if you’re lackadaisical about putting your idea into practical terms, then you might as well stop now. The difference between startup success and failure usually comes down to commitment. However, there are some additional factors that your tech startup is going to need to consider if it’s going to launch well. It’s only by giving some thought to every potential danger your startup faces that you will be able to face adversity and start growing your business in the right way.

Who are your customers?

If you don’t know who your customers are likely to be, then your business will suffer as a result. After all, if you don’t know who your customers are then how are you going to satisfy their needs? That’s why you should always start your business plan off with some valuable market research. Your startup needs to be solving an issue, and by being aware of who is most likely to suffer from that issue, the better chance you’ll have of creating the right targeted advertising campaigns and marketing strategies. There are some very productive methods for getting the best market research results possible, so use a variety of platforms and question types in order to build up as accurate an idea of your average customer as possible.

Security concerns and considerations

For tech startups, the question of security is often solely focused on making sure that firewalls and antivirus software is up to date. Of course this is important, and your online security will need to be addressed on a regular basis. What most startups neglect to consider is their real-world security. This can become a very swift and damaging issue, especially if your business premises are broken into and valuable equipment or data is stolen. Never forget your offline security needs, and make use of alarm systems from Eurolinksecurity.co.uk that will protect your equipment, your data, and your company. Working in a more secure environment can work wonders on your productivity and your creativity as well, because the less time you spend worrying about locked doors and access points, the more time you have to focus on attracting more clients.

The financial factor

Your tech startup is going to need some financial backing. It’s challenging enough starting a business, but without any money to fall back on it becomes nigh on impossible. For startups, there are a number of potential avenues for funding that are worth exploring. From loans to crowdfunding, the method for raising the capital that you need will be up to you and your credit score. However, one of the most popular methods for funding a startup in the digital age is the concept of bootstrapping. This is simply a business model where you use your own money to run and manage your business, and funnel any profits directly back into it. This creates a self-sufficient funding model that gives you far greater control of your budget, and forces you to become more creative with problems and solutions.

There are many challenges to starting your own business, and that is especially true if it’s a startup. Be aware of the challenges facing you, and you will be far better prepared to succeed.

Advertisers Reach Audience Through Personalized Ad Tools by Google

The Google Partner’s livestream event from today, 7/10, featured some great speakers onstage to promote new Google products and marketing innovations. The speakers talked about the latest in Google Ads, Analytics and Platform Solutions.

 

Google is Promoting Machine Learning Benefits with new Advertising Campaigns

 

  1. Google Marketing Platform combines the most common Google services into a single platform
  2. Google Adwords > Google Ads
  3. New campaign types are available aimed at catering to specific business categories.

 

Google Marketing Live Keynote Highlights

Keynote speaker Sridhar Ramaswamy discusses how Google ads are changing to work for everyone; being valuable, transparent and trustworthy. Marketers will learn how to deliver more effective ads that put people first.

 

Google wants to help advertisers understand how to satisfy customer intent by leveraging machine learning and custom approaches to campaign building. Google search results are more tailored to needs through price, reviews and nearby locations of what the customer is searching. New controls are available to consumers control ads and control how their data is used. Additionally, display ads contain new controls to allow advertisers more conceptual control over what types of content their ads can show up on.

 

Check out the image below for examples of site category types you can manage in Display Ad campaign placements.

 

With Google ads, you can now:

  1. Deliver ads tailored to the customer
  2. Combine enterprise and marketing
  3. Measure digital media results
  4. Have a simpler way to purchase ads.

 

Sridhar drove home the reminder that your customers must have your trust. Although customers are now more difficult to please than ever before, the onus remains on agencies and advertisers to create ads that earn trust FTW!

 

Relevant video ads are shown to add an impressive positive influence

Guest speaker Nicky Rettke discussed how to drive better results by being relevant to the consumer. The marketer needs to not only find the right keyword, but assist the consumer in every step of the way to purchase. Being relevant helps you to understand the consumer.

New video ad options for youtube ad some really interesting potential approaches. They are trying to to make it possible for businesses & brands to use the buying funnel step to define appropriate advertisement goals. And, for the first time, you’ll be able to integrate a conversion form right below the video. We can’t wait to try one of these!

 

Some of the new features on Youtube include:

  1. Truview for Reach helps to raise awareness throughout a broad set of customers.
  2. Trueview for Action helps to take those customers and drive conversions to your site.
  3. Trueview Ads allows users to skip ads after 5 seconds
  4. Trueview Instream Ads allow viewers to watch 30 seconds of the end and end the video or interact with the ads.

These are powerful when matched with intent audiences, which help reach the exact people you are looking for at the time of purchase. With call to action buttons on the videos, the consumer shopping experience is simpler while driving brand awareness and measuring results.

 

Anthony Chavez, another guest speaker today, talks about machine learning and how to use it to your advantage. When you search Google, it collects your information to give you an ad that is relevant and tailored to your needs. Smart bidding helps to make bids based on customer intent and context from searches. Google recently introduced responsive search ads, which allow for more flexible yet simple ads to drive results. Google will mix and match your headlines and descriptions to deliver tailored messages and find the best combinations. Landing pages on on mobile will also aid in the customer experience if they are quick. If you have a slow mobile  site, it will drive customers away. The landing page speed score will help to determine which pages give the best customer experience and which need to be better optimized.

 

What has Google Got for Small Businesses?

Guest speaker Kim Spalding discusses how simplicity is essential for business, especially those that are small. The new ad solution for small businesses, smart campaigns, uses the innovation and technology from Google ads to give for a simple experience. Machine learning will find you new customers and optimize campaigns to save time and focus on results. Smart campaigns will get you 3 times better results with getting your ads to the right audience.

 

What can you do with this information?

With Google’s new updates and features, advertising has never been simpler with saving time, making direct connections with customers while driving performance. Get better results with updates that tailor your ads to the right customers at the right time. To make the most of the rich, intense moments when your customers need you, contact us to help get you setup and ready to use the new Google tools that leverage machine learning to deliver better results!

If you have not yet seen the Google Livestream from 7/10, you can view it below: