Six Ways To Protect Your Emails

In today’s day and age, everyone relies on their email account heavily whether this is for work, study or simply for their personal life. While emails are a superb way to communicate and stay updated on important information, they can also be dangerous as many hackers and cybercriminals will use emails to either gain access to your private information or to install damaging software on your computer. There are many advanced scams and constantly new ones being developed which means that everyone with an email account needs to consider a few ways that they can protect their email account and stop cybercriminals in their tracks.

Strong Password Protection

Every email account will be password protected, and it is important that you are using a random password which nobody could guess. It much easier to think of something personal like your favorite sports team or film, but this can make it incredibly easy for hackers to gain access to your account.

Two-Factor Authentication

In addition to password protection, most email suppliers also provide two-factor authentication (2FA) feature which adds another layer of protection. In addition to a password, you will also need to have something else to gain access to the account, such as a phone number.

Be Wary of Suspicious Emails

Any emails that you receive are from an unknown sender or seem suspicious in any way should be deleted. You should never open an attachment from an unknown sender, or if it is from someone that you know, but the message sounds suspicious. Additionally, be wary of phishing which will involve a hacker attempting to obtain sensitive data by disguising as a trustworthy entity – these can be difficult to spot so always be careful and check with the trustworthy entity before entering any information.

Anti-Virus

You can also protect your emails by having high-quality anti-virus software like Sonic Wall installed. This will keep you protected against the various email and internet threats and remove anything dangerous that makes it onto your system. Be sure to keep this up to date to stay protected against the latest threats.

Public Wi-Fi & Shared Computers

If possible, avoid using public Wi-Fi to check your emails as it could be unsecured which could allow a hacker to gain access to your account – you can avoid this by using a virtual private network (VPN). Additionally, avoid logging into your account on a shared computer as it could store your password and/or be infected with spyware.

Multiple Accounts

Another way to protect your emails is to use multiple accounts. Many people have a personal and professional email account so that they are easier to manage, but this is also a good way to spread the risk so that if one is compromised then the data contained in the other account is kept safe (provided that you use different passwords).

Email accounts are seen as the gateway into somebody’s computer by cyber criminals which means that everyone needs to be vigilant when it comes to email. The above are all effective ways to protect your emails and your sensitive data.

Follow These 4 Tips to Boost Your Company Brand Awareness

Whether you have recently launched a product or service or are established on the market, building brand awareness is important for business success. A company can only operate effectively if consumers know and use what they have to offer. This is what causes them to make a profit. In order to grow your business, here are four brand building tips you should always consider. First, it is important to hire the right staff for the job, who are solely dedicated to this task. You will also always have to perfect your products or services in order to provide customers with the quality you promise. Next, it is important to build strong relations with various individuals, including customers, media, and investors, and boost your online searchability.

Hire the right staff

Everyone has an important role to play in the functioning of a business, and you must thus have people hired specifically for brand awareness purposes. The individual must believe in the company and its purpose if they are going to help it achieve those goals. The positions will include various marketing experts who understand social media, digital marketing, and public relations, among other initiatives. Successful company operations are never a one-person show, and so everyone must work together when creating the strategy.

Perfect your products or services

When you promote your products or services, you are promising your audience that they will receive something that is unparalleled in its quality and innovation. You must thus ensure that you constantly improve what you have to offer, and therefore keep the promises that you are making. Failing to do so will affect your reputation, and people talk. The last situation you want is for widespread social media complaints from your customers, as your business financial wellbeing depends on these individuals.

Build strong relations

It is furthermore important to build strong relations with certain individuals when promoting your business brand. These three groups include customers, influencers and media, as well as investors. Naturally, the customer is necessary for the sake of profit, but you also cannot do anything without the money from investors. Every business campaign operates with money, and this often does not come from the entrepreneur’s own personal pockets. Build the relationship with investors in order to grow your business funding. When it comes to media and influencer relations, you are building credibility with experts who can vouch for your brand and who do so with your target demographic.

Grow your online searchability

How easy is it for the general public to find your company’s products or services? Regardless if you already appear on general search engines, it is important to work on your search engine optimization. The higher you appear in Google’s algorithm, the greater the chance that people will click on your website. In order to have a robust strategy on this front, you should consider hiring experts whose purpose it is to drive traffic and leads, such as the Philadelphia SEO Agency.

Given that brand awareness is what grows your business, the strategy behind it must always be well-thought out and prioritized. Ensure that you have goals in mind for what you hope to achieve, and work towards them with the tips already mentioned. While these ideas are not all encompassing for what brand awareness tactics should include, you are on your way to spreading your company message.

How to Create a Professional Image for your Business

Marketing your business is one of the most important aspects of running a successful enterprise. Without an effective marketing strategy, you won’t bring in the customers, and you won’t reach your sales targets. There are many aspects to being successful in marketing, and getting each one right will contribute to the overall effectiveness of your campaigns. One of these aspects is creating the right image for your business; one that will attract the kind of people who are likely to need your product or service, and want to be reassured that your company has the abilities to fulfil those needs.

Authority

The importance of authority varies according to the industry you’re in. For instance, YMYL businesses need to have the highest levels of authority if they want to gain the trust of people who are potentially putting their health and wealth in your hands. For this reason, it’s important to publicize the credentials of the people involved in your business to demonstrate you have the required level of authority. This is especially important as a new business, as you’ll have no track record, presence, or customer feedback to rely on, yet you’ll be competing with other established businesses that do have those advantages. You’ll also find that search engines increasingly look for evidence of authority when ranking results lists, so the more and better evidence there is, the more you will improve your SEO. Accuracy and presentation are also important in creating the right impression. Poor grammar, typos, websites that don’t function very well or are hard to use, the over-use of gimmicks or advertising, and not having valuable, accurate information in articles and posts will all have a negative effect on your image too.

Creating the right impression

For most businesses, professionalism is key. The higher the quality of your marketing materials, the better an impression you will make. Take your website for instance. If you have any kind of business that deals with technology, you should be demonstrating that you are knowledgeable about the industry and that your business uses the most efficient, up-to-date systems if you want to create a good impression. For example, if you design PCBs, then customers are likely to be more impressed to know you are using state-of-the-art design software from Altium rather than an old or outdated method. If you haven’t added information about the qualifications and experience of the staff involved in a service industry, you don’t stand much chance of engaging people who want to be assured of your expertise. Likewise, if your business sells a particular product such as cheese for example, then the awards you’ve won, and the experience of the cheesemakers who work for you will add authority and trust to your offering.

Authority and presentation are important, but won’t be enough on their own to bring in business. Remember that the way to draw customers in is to answer a need they have, and authority and presentation are part of showing them why your offer is superior to anyone else’s.

Four Ways to Streamline Your Law Firm

As with any business, the less time that is wasted doing menial tasks between clients, the more profits can be made. Of course, that isn’t to say that you should take your time when dealing with clients, either. Very few lawyers will be able to charge their clients on an hourly basis, with most working on a no-win-no-fee basis. Due to this, it is critical that you streamline your law firm, starting today, and to make that happen, you should follow these steps.

Improve Office Layout and Function

The office environment plays a critical role in the overall function and performance of your employees. If it is not well designed, it could hurt their productivity. If it is not easy to find the items they need, it could hurt time management, and so on. By improving the office layout and making it easier to locate files, forms, and other important items, you can help your associates work better and faster. Add in a few decorative elements and plant life and you can further boost their performance by catering to their health.

Migrate Your Data to a Secured Cloud System

Your employees should be able to access the information that they need when they need it. In a digital world, this information should be backed up and accessible online. By migrating your data to the cloud – and taking care to ensure that the cloud system is exceptionally protected – you can improve the overall efficiency of your associates. Cut down on time it takes to find information and allow them to access it wherever they may be, with a client or at home for example, and they will do more for your firm than they could before.

Use Law Firm Management Systems

Just as you need to be able to find all of the files, forms, and stationery in the office with ease, so too do you need to be able to find information with ease. Management systems allow you to do this and so much more. Choose the right system for your business from redbricksolutions.co.uk, and you will be able to manage accounts better, get forms signed, stay on task, and so on. The right management system should make your job easier and more effective. The faster and better a job you can do, the more clients will be satisfied with your services and even recommend you to their friends and family in the future. The more positive reviews, the more customers you can get. If you operate on a no-win-no-fee basis, it means that you can settle a case faster and bring in more money.

Train Your Employees for Standardization

To ensure that both the management systems and the cloud system work optimally, you should train your employees on a set of standards. This will help everyone when it comes to finding information in the future. As they know how the information should have been inputted, their search queries should come up with the information they need in an instant.

 

Streamlining your law firm will help you lower costs and boost your profitability. It will also help your associates to provide a better service to your clients, who will then be more likely to hire you again or refer you to their friends or family.

Making Your Company Appealing: A Guide

If you want to attract multiple clients and the best employees, you must promote your company in the best possible light. This means streamlining your daily operations and creating an attractive brand, which will make consumers want to buy from your business and will encourage talented professionals to work for you.

To make sure your brand offers many unique selling points, find out how to make your company more appealing.

Use Colloquial Language When Talking to Customers

Business jargon is a conversion rate killer and will promote a corporate culture that could deter candidates from applying for a position. People don’t want to read or hear the business language, especially if they are not involved in an industry. Rather than fluffing sentences with industry-specific wording, focus on using colloquial language that will speak to a target market like a friend.

Humanize Your Online Interactions

As more companies are turning to automation to power their businesses, many people might believe they are talking to a robot and not a human being. Prove you care about the consumer by humanizing all online interactions.

For example, encourage staff to sign their names when posting a social media interaction, and ensure your staff members feature an author bio on a blog post. Doing so will make a customer realize there are many people behind the business, so they might be more likely to buy from your brand.

Streamline Your Daily Operations

Complex processes and complicated invoices will make clients want to run for the hills. What’s more, it will slow down your efficiency and productivity, which can affect your profit margin. Instead, you must aim to streamline your operations with a single-source management solution.

For example, SellerCloud provides multi-channel e-commerce software, which allows you to build a product catalog, track listings, manage shipping, track inventory and review customer feedback all in one place.

Start Accepting Credit or Debit Cards to Attract Customers

With more people choosing plastic over physical cash, you might rule yourself out a market if you don’t accept various forms of credit or debit cards. Unfortunately, high-risk industries can struggle to secure card processing services, which can impact a company’s bottom-line.

If this is a problem currently blighting your business, consider applying for a high-risk merchant account, which will be approved by either a bank or financial institution. It could make your company a more appealing, trusted option for your customers.

Provide Free Samples to Your Customers

To prove your business is worth both a customer’s time and money, give them free samples to encourage them to buy from your brand. For example, you could send them a free item in the mail, and the product should reflect the quality of your products. If your company provides a specific service, allow potential customers to take advantage of a free trial period, which could convince them to sign up after it has come to an end. The more a potential customer learns about your brand, the easier it can be to convince them to buy from your business.

How to Improve Your Business’s Brand

Your business brand is one of the most important assets that you have. That’s why it’s so essential that you take the time to cultivate it and enhance it wherever possible. No matter which point you are at in the lifecycle and implementation of your current branding strategy, from reputation building to proactive promotion, your brand is often the key to a better business-to-client relationship and will be the foundation of your growth strategy. There are several ways of making improvements to your brand, and if you’re concerned that your current branding is lackluster or underdeveloped, then these three tips should provide you with the starting point you need to improve on what you have already established.

Becoming a thought leader

This is all about the respectability that you want your brand to present to the world. We pay close attention to what experts say, and if you want your branding to have more impact, then you’re going to need to establish yourself as a brand that knows its field in-depth. You can achieve this in numerous ways, but you should concentrate on providing the information that your customers need when they need it. This is most effective in the form of easily obtainable content. Concentrate on your content creation and ensure that you are using that content to provide information and solutions to those that are looking for it.

Real world branding

While the majority of your branding strategy will be focused on the digital, it’s important that you don’t forget about the brick and mortar element of it. Your office space is often where real-world clients will visit, and if you want to portray yourself as a professional company, then your office space is going to need to look clean, tidy, and reflective of your brand ethos. Use an office redesign from the experts at 360degrees.uk.com as an opportunity to ensure that your business brand is present on every level of your business, from your social media pages to your reception area. Consistency is the key to stronger branding, and if your office is untidy or chaotic, then your branding will weaken as a result.

Look to your customers

With the rise of popular, authoritative websites like Tripadvisor, the customer review is more important than ever before. Use your positive reviews and social media comments as part of your reputation-building plan. Referrals and positive interactions with your brand will help to strengthen it, and using those glowing reviews is a low-cost and easy way of giving your brand some positive reinforcement. If you consider that people now do searches for businesses before they commit to utilizing those services, then it should become clear that the positive review can make a very real difference to your overall branding strategy.

Your brand is one of your most important resources, and it will need to be cultivated and looked after if you want it to improve. Take the time to make proactive decisions that will beneficially impact your branding, and it will become the foundation of your business growth.