How to Protect Your Business with Digital Forensics

Those with business have to be able to trust their employees. They give them access to computers and other digital devices and even set them up with internet access so that they can do their jobs. But blind trust isn’t an option, no matter who you have working for you. So, if there is something going on at your company and you aren’t getting the truth, digital forensics is the best way to protect yourself as well as your staff. Here is how to keep your business growing with the help of digital forensics.

Examining Digital Devices for Signs of Tampering

Some of the people hired at a company may able to make repairs and minor changes to network configurations in an effort to help their employers. Perhaps they have been hired to work in the IT department or they are simply rank and file employees who don’t want to put in a support ticket. Employers have a right to know whether or not their equipment has been tampered with or altered in any manner. It is best to have that kind of investigation done off-site, by a team of digital forensic experts.

Seeing What Your Employees Have Been Doing on Company Computers

After being offered a position and going through a background check, the majority of new hires are required to sign a contract of sorts. They might promise to always represent their employers in a positive and professional manner and to act morally, even in their personal time. These new employees are usually required to only use company equipment, including computers, in a very specific manner. The SecureForensics.com team give business owners the power to do their own thorough internal investigations. Digital forensics is used to confirm suspicions about unsavory behaviors when using business equipment. This type of computer science is only reserved for business owners who believe that something nefarious may be going on in their ranks.

Locating Deleted and Hidden Data

Most of the time, when a person is up to something that they shouldn’t be, they will at least make an attempt at covering their tracks. In the case of employees who might be surfing the web and accessing their personal social media accounts while they are on the clock, they will undoubtedly try to clear their search history as well as delete cookies. While that is a very small-scale example of what digital forensic analysts are capable of finding and recovering, business owners should know that recovering deleted and hidden data on their company computers is possible.

In the event that you believe a member of your staff is using company computers to put your business at risk, you have to act right away. Your own IT professionals may be able to find traces of information, but sometimes a clean hard drive wipe can make it hard for employers to get solid concrete proof. Realize that embezzling money or even sharing trade secrets are potentially serious offenses, and you as an employer cannot make meritless accusations. Use digital forensics to protect the future of your company and get the answers needed so that the decisions you make are smart.

4 Ways to Improve Your Bounce Rate

There may have been some changes to how businesses use their bounce rate analytics, but they remain an important tool. A high bounce rate figure indicates that there is something wrong with your website, and they can help you to identify issues with the perfect customer journey to making a purchase.

High bounce rates can be a cause of frustration, but they can be transformed in some simple ways. Don’t assume that the problem will resolve itself, as a too-high bounce rate is usually a sign of an onsite issue. If you’re having problems with a worryingly high bounce rate, then here are the best ways to get those numbers down and your conversion rates up.

Seamless Product Pages

As one of the page types that are especially prone to a high bounce rate, you need to make sure that your product pages incorporate a variety of essential elements. It can be difficult to balance the need for the relevant information without overwhelming the viewer. It’s a simple matter to learn product page design best practices from Thomas G. Bennett, and by implementing these changes, you will be improving the value that you provide while addressing your bounce rates.

Loading Time

It’s easy to assume that a high bounce rate is being caused by bad content. This is not always the case, and sometimes a site visitor won’t even get the chance to see your content because they bounce away before it can fully load.

If it takes longer than three seconds to load a page, then 40% of users will simply go elsewhere. Before you start looking at giving your content a refresh, make sure that your pages are working fluidly and quickly.

The Importance of Formatting

While content is the most important element of your website, how you present that content is also of paramount importance. Long walls of text are rarely likely to be read in their entirety, but you can tackle this issue with some simple formatting tricks. If you want to reduce the sense of work in the eyes of your customers, then you should consider breaking up your content with:

  • Subheadings
  • Unique images
  • Bullet Points
  • Overviews and summaries

The goal with your content is to ensure that your users are better able to skim and scan for the relevant information. This can keep them reading for longer, meaning that your bounce rate will be reduced.

Seamless Navigation

If your site visitors are unable to find the right pages quickly, then they will leave your site. You need to look at your existing pages and identify bottlenecks in the customer journey. You should always have regular sessions where you look at your website from a customer’s perspective, and travel through the various pages in the same ways that customers will. Understanding how your customers use your pages can help identify your problem areas, making it easier to spot the reasons for a too-high bounce rate.

The modern consumer expects all of these essential elements of a website. If your bounce rates are too high, consider these as the most common problem areas and find the right solutions. Identifying and tackling the reasons for a high bounce rate can be straightforward, and could transform your audience engagement, your conversion rates, and your bottom line.

Areas Of Business That Can Benefit From New Technology

Technology, data, and business have always been closely intertwined, but never as much as in 2019. Technology and data insights have evolved at an alarming rate in recent times, and now they can be used to make significant improvements to a business in any industry. So, if you are looking to improve your business, find greater success and solve problems then this is certainly an area that you should be paying close attention. There are a wide number of ways in which technology and data can be utilized to improve business in 2019, but below you will find a few of the more effective strategies.

  • Marketing

One of the most obvious ways that you can use technology and data to improve your business is with marketing. This can be done in many different ways which are important for creating a strong online presence and targeting the right customers. Here are a few effective methods for doing this:

  • Web design and optimization
  • Search engine optimization
  • Pay per click advertising
  • Content marketing
  • Video marketing
  • Social media
  • Safety & Security

Businesses are always at risk from criminals, but the landscape has changed drastically with the rise of cybercrime which is an enormous global problem affecting businesses of all sizes and in all industries. Fortunately, advances are constantly being made in cybersecurity along with security technology so that a business can protect itself both digitally and physically.

  • Customer Service

Customer service remains one of the most important aspects in business because it can help you to retain customers, benefit from word-of-mouth marketing and increase brand reputation. Technology can be used to improve customer service through chatbots, interactive websites, online chat support, and 24/7 customer service through social media.

  • Problem Solving

Many businesses operate with problems that they are unaware of, which can stop them from reaching their potential. You can use data to identify the root of problems with helpful tools such as the Pareto chart. So, what is a Pareto Chart? This is part of the Six Sigma methodology and is used to analyze data about root cause problems in processes so that adjustments can be made. Learning how to make these charts could have a significant impact on the success of the operation.

  • Productivity

Technological advances in recent times have allowed for significant improvements in workplace productivity. There are various apps, tools and software that can be used by management and staff to automate tasks, streamline the operation, manage time more effectively and increase communication. Additionally, technology has also enabled employees to easily work remotely which can be beneficial for all parties and should be seriously considered by all businesses especially if you are looking to reduce costs.

Technology and data can be used to improve practically all areas of modern-day business. A smart and current entrepreneur will be aware of how to utilize the latest technology in order to make improvements to their business operation with the above being just a few of the key areas that can benefit from this. With so many advancements constantly being made, a business owner must also constantly be on the lookout for new ways in which they can use tech and data to succeed.

3 Simple yet Effective Ways to Market Your Business

Marketing isn’t all about flashy campaigns. You don’t necessarily have to throw hundreds of thousands at an advertiser in order to promote your business. Sometimes, some of the simplest marketing techniques turn out to be the most lucrative.

To find three of the most simple yet effective ways to market your business, make sure to read on.

Email marketing

There’s still a place in the world of advertising for email marketing. For one, it’s a proven and effective way to keep customers informed and up-to-date with regards to the latest happenings in your business. This is because the majority of people check their emails countless times a day, making it a vessel you can use if you want to saturate your customer base with ongoing news. For this reason, you should be integrating with an email marketing provider to ensure that your brand is getting the day-by-day boost it needs.

To ensure that the integration between you and your third-party email marketing provider is as smooth as can be, you should also work alongside a great software development company. Such a company would be able to guide and consult you in a number of ways, and the knowledge that they impart upon you will help you to optimize your email marketing process. Take a look at this software development company listing to find the company that offers the best support when it comes to external integrations.

Blogging

If you want to advertise your business in your own tone of voice, then blogging is the marketing medium for you. By embracing this form of online marketing, you’ll be able to reach your customer base directly in a highly engaging manner. You’ll be able to share interesting tidbits about your business and on your market in general, and you’ll be able to provide information about upcoming events.

Trade shows

The Internet may offer up a plethora of today’s most effective marketing opportunities, but there’s still a lot to be gotten out of pitching up at a trade show for a few days. By setting up a stall at a show, your business will come into contact with a host of potential customers and clients. As they pass your business by throughout the duration of the show, you’ll have the opportunity to draw people in and really generate a buzz for your business.

Your work won’t be done once the doors to the trade show close for good, however. After the event has finished, you’ll still have the important job of chasing down all the customer leads you obtained. If you don’t get into contact with everybody that paid an interest in your product and services, then all that time you spent standing at your stall promoting your business will have been for nothing.

Sometimes, the best thing you can do is strip everything back and go down the simple route when it comes to marketing. By doing so, you could find your brand being boosted immensely without you having to shell out loads on your advertising campaigns.

 


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