How to Improve Your Website’s SEO Strategy

Search Engine Optimization is one of the best strategies you can invest in for your website. It isn’t just about making your website attractive in the eyes of Google’s algorithms. Nowadays Google has made updates that reflect user experience. What this means is that, in most cases, providing a great experience for your visitors will translate in a higher ranking on Google.

Keep Up To Date with the Latest SEO Changes

For example, a few key updates that benefit both search engines and users is site speed, site stability, and site security. Without these three pillars, your users will get frustrated, and search engine algorithms will mark you down for it.

The other fact you need to keep in mind is that even professionals in the industry don’t actually know 100% what these search algorithms look for. Google keeps this information under lock and key. Their algorithms also update regularly, which keeps the SEO industry on its toes.

You need to stay up to date with SEO changes at all times, and generally speaking aim to always provide an exceptional experience to your users. The latest changes, for example, reflect the growing use of mobile searches and mobile internet use.

Improve the Structure of Your Website

One area that we know search engines look at is the website’s structure and integrity. From a user point of view, this makes sense. Users are not likely to use a website if it takes long to load, and they won’t check out if they have reason to doubt your site’s security. In order to improve the overall structure of your website, you are going to need to invest in a great host like Onyx.io, which offers a triple-redundant 100% NVMe SSD platform for your website. This keeps it stable, fast, and secure.

What to Fix on Your Website

Once you have switched hosts, you will want to go through and clean up your website. Old SEO strategies, in particular, can actually hold you back more than you think, even if that effort at keyword stuffing is on a page that no longer links up to your website. Unless it is unpublished or deleted, Google’s bots can still find it.

 

  • Delete or Unpublish Unnecessary Pages

 

Go through and delete or unpublish all pages that are not necessary. You would need to otherwise optimize them all.

 

  • Fix Broken Links

 

Go through all your links and ensure that they work. If they don’t, either remove them or replace them.

 

  • Update Old Information

 

Rather than making a new post, guide, or page, update it. Updated content is more valuable to you than posting again.

How to Improve SEO From There

There are a few more ways that you can improve your SEO. To help you get started follow these steps:

  1. Commit to Keyword Research
  2. Optimize Your Site’s Content
  3. Keep a Valued Blog
  4. Optimize Site for Mobile
  5. Optimize Site for Voice Search

The most important thing you need to remember about SEO is that it keeps changing, and therefore you need to continuously update and improve your site.

 

How to Use Your Social Media Accounts to Bring in Traffic to Your Website

Social media has certainly changed since its first arrived. What first started as a means for people to share their lives has turned into a platform where everyone and their dog can become a celebrity. In fact, most people act like they are their own personal brand. This can make growing a business account difficult. Even new followers can just turn out to be people who want you to follow them back and nothing more.

That is where community building comes into play, because anything else on social media does not mean a thing. You can have 100,000 followers and not receive an uptick in organic traffic to your site.

With this guide you can learn how to use social media successfully to bring traffic to your site and achieve all your goals:

Know Which Channels Your Target Audience Use

Know what channels your target audience uses most often and stick with them. In some cases this will be Instagram, in others it will be Facebook or even Reddit. Most use a mixture of channels.

Know How to Use These Channels

The next step is to become familiar with two to three of the most popular channels.

Know Social Media Basics

Before you get ahead of yourself, it is important to know a few social media basics. How to use the app, but more importantly what the social etiquette is. You don’t want to harass someone online in a bit to try to get them to buy from you. If anything, this will result in you getting blocked. If you want to learn how you can tell if you were blocked by another user, then you can visit HTTP-COM on the subject. You never want to overstep online, and instead follow the social niceties that will get users to trust you and like your brand.

Know How to Use Business Features Most Effectively

Most social media platforms offer business features. These features can be powerful, but only if you know how to make the most out of them. For example, you can tag products on Instagram, but only if you have gone through the steps of linking products on your Facebook Page and applying for the privilege first.

Integrate into Their Communities

Once you have your social media accounts set up, it’s time to integrate into your target market’s community. For the time being, just make note of:

  • What They Like
  • What and How They Comment
  • What They Post
  • What Content They Create
  • Their Marketing Strategies

Create Valuable Content On Your Website

If you want users to visit your website, then you need to offer great content and a reason to keep returning. Sales, products, and blog articles are all great incentives to convince a user to go from a social media to your website.

How to Use Your Social Media Profiles to Send Traffic to This Content

Once you have a good understanding of social media and a site that has great content users will want to delve in, you will want to create a posting strategy. Great photos on Instagram with an informative caption, a snippet of a statistic on Twitter, or even being engaged on Reddit’s AMA thread on a subject you are knowledgeable in.

To get users to visit your site you need to offer them a hint of value, and fulfill on that promise once they visit.