Social media has certainly changed since its first arrived. What first started as a means for people to share their lives has turned into a platform where everyone and their dog can become a celebrity. In fact, most people act like they are their own personal brand. This can make growing a business account difficult. Even new followers can just turn out to be people who want you to follow them back and nothing more.
That is where community building comes into play, because anything else on social media does not mean a thing. You can have 100,000 followers and not receive an uptick in organic traffic to your site.
With this guide you can learn how to use social media successfully to bring traffic to your site and achieve all your goals:
Know Which Channels Your Target Audience Use
Know what channels your target audience uses most often and stick with them. In some cases this will be Instagram, in others it will be Facebook or even Reddit. Most use a mixture of channels.
Know How to Use These Channels
The next step is to become familiar with two to three of the most popular channels.
Know Social Media Basics
Before you get ahead of yourself, it is important to know a few social media basics. How to use the app, but more importantly what the social etiquette is. You don’t want to harass someone online in a bit to try to get them to buy from you. If anything, this will result in you getting blocked. If you want to learn how you can tell if you were blocked by another user, then you can visit HTTP-COM on the subject. You never want to overstep online, and instead follow the social niceties that will get users to trust you and like your brand.
Know How to Use Business Features Most Effectively
Most social media platforms offer business features. These features can be powerful, but only if you know how to make the most out of them. For example, you can tag products on Instagram, but only if you have gone through the steps of linking products on your Facebook Page and applying for the privilege first.
Integrate into Their Communities
Once you have your social media accounts set up, it’s time to integrate into your target market’s community. For the time being, just make note of:
- What They Like
- What and How They Comment
- What They Post
- What Content They Create
- Their Marketing Strategies
Create Valuable Content On Your Website
If you want users to visit your website, then you need to offer great content and a reason to keep returning. Sales, products, and blog articles are all great incentives to convince a user to go from a social media to your website.
How to Use Your Social Media Profiles to Send Traffic to This Content
Once you have a good understanding of social media and a site that has great content users will want to delve in, you will want to create a posting strategy. Great photos on Instagram with an informative caption, a snippet of a statistic on Twitter, or even being engaged on Reddit’s AMA thread on a subject you are knowledgeable in.
To get users to visit your site you need to offer them a hint of value, and fulfill on that promise once they visit.