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The LENS Dashboard

The LENS Dashboard How to Use Your LENS Dashboard The LENS Dashboard is one of our favorite features about LENS. It is a highly detailed and data driven dashboard to give you access to a massive amount of analytics and data as to how your business is performing on the...

Case Study: Elm City Estate Services

2020 Case Study: CT Pest Solutions Executive Summary Our client, an estate sale management company with zero previous web presence, came to us with the goal of increasing leads and business visibility in their local area. Servicing such a niche market comes with its...

Case Study: CT Pest Solutions

2020 Case Study: CT Pest Solutions Executive Summary Our client, a pest extermination and removal service, signed up for the LENS program to enhance their positioning on Google’s local searches and acquire new customers in an uncertain and unprecedented time. Their...

Case Study: Endodontics New Haven & Hamden

2021 Case Study: Endodontics New Haven & Hamden Executive Summary Our client, a local dental office with multiple locations, came to us with a dilemma – they had a lot of duplicate and incorrect listings out in the wild. One of their primary goals with LENS was...

How to Handle Negative Reviews

How to Handle Negative Reviews Negative Business Reviews Happen, and That’s OK. Dissatisfied customers venting online is an unfortunate but foreseeable part of doing business and having a web presence. You’re not going to be able to make every customer happy, some...