Google My Business has rebranded to Google Business Profile. What does this mean for you?

by | Nov 23, 2021 | Articles, SEO

Google has recently launched the biggest update to business profiles yet. They have completely changed how businesses manage their listing and rebranded GMB to Google Business Profile.

So What’s New?

The biggest, and most glaring, change is that you, a local business owner, no longer need to go into Google Business Manager to manage your profile. It is now all done on Search. All you have to do is type your business name into Google Search and you’ll be presented with the following screen:

What About Managing Multiple Locations?

If your business has multiple locations to manage, nothing changes. You can still access the existing GMB manager. This will continue to be the way to manage multiple businesses or locations.

Can I still use the GMB Business Manager pages to manage my single listing?

Yes you can for the time being. Google is planning to migrate business owners who manage a single business to the new way of using Search for managing your listing though. As a part of this rebrand and recent changes, Google will also be retiring the Google My Business app in 2022.