The Importance of Reviews (And Not Just For GMB)

by | Jul 6, 2022 | Marketing, SEO

It’s shouted over and over again – reviews are important for ranking higher on Google. And those saying it aren’t wrong. Google reviews are important for your business, as it helps establish trust with customers. But, beyond that they serve another purpose – it’s a way to build engaging content that can scale with your business.

As a business, you shouldn’t be just collecting Google reviews. You should be gathering first party reviews directly from customers for internal use. This content is perfect for social media, email, and other marketing channels. Sharing these reviews on social media is a guaranteed way to get customers engaging with your content. Potential customers and clients want to hear about the experiences of others. It helps them make a more informed decision.

The more you share reviews, the better positioned your business is for success. But that’s not all. We know that Google reviews are important for a business, but what’s even more critical is responding to them. Fifty-seven percent of consumers have said they would not purchase from a business that doesn’t respond to reviews, especially negative ones. They want to see how you, the business, handle these reviews and respond to them – whether it’s level headed, calm, angry, or any other emotion you may display. Your response can be the factor that decides whether a potential customer will spend money with you.

Running a review program is important to any business. And the key to success is doing it regularly – whether it’s through email campaigns, providing your customers with a postcard with information on how to leave a review, or simply asking them. If you’re looking to get a handle on running review programs, creating the material to distribute, or set up email campaigns, please get in touch with us and we’ll be happy to work with you to achieve your review needs!