What Are Consumers Looking for This Holiday Season?

by | Oct 10, 2022 | ECommerce, Marketing

The 2022 Holiday shopping season is shaping up to be the highest return-to-store shopping season for brick & mortar businesses since businesses were able to start re-opening in late 2020. In fact, last year was the first time that brick & mortar sales outpaced online purchasing.

With the uncertainty of the economy and supply chain issues, over 37% of shoppers are planning on shopping earlier this year and more than 50% will switch from sticking with brands they know and love to those that offer a better value. Value is the key word of the 2022 holiday season.

Consumers are looking for value. That’s why you can expect the majority of shoppers to do the bulk of their shopping on the weekend following Thanksgiving. Consumers are on the lookout for deals and promotions on Black Friday, Small Business Saturday, and Cyber Monday. Have you started your E-commerce marketing campaigns for these three days yet? If not, there’s no better time to start than now.

The best way to reach these consumers and win their business this holiday season is with engaging creative content and a marketing campaign that feels personalized. Gone are the days of people purchasing based on ads alone. They don’t appreciated being advertised at.

If you’re looking to take the next steps with your holiday marketing strategies, we at 3PRIME are here to help. Contact us today and let’s get the ball rolling on your 2022 Holiday Marketing endeavors!