3PRIME, What do you mean when you say personalization?
Personalization is the customization of marketing efforts to meet the needs and preferences of individual customers. Think of it this way – what emails do you respond better to? Those with personalized data towards your interests or just blanket emails? Personalization isn’t just adding a person’s name to an email, it’s also about tailoring recommendations, customizing emails and messaging, and personalized experiences on websites and social channels.
Consumers in 2023 have come to expect a level of personalization from brands they engage with. Businesses that fail to deliver personalized experiences are at risk of losing their customers to those that personalize. In the coming years, personalization is going to be at the forefront of your marketing efforts and there’s no better time than now to start future-proofing your campaigns.
Here are some ways that users can expect personalization to play a role in their interactions with businesses:
- Tailored Recommendations. Users expect to see product recommendations tailored to their purchase history or interests. It’s no longer a best-practice to let all your consumers know about all of your products. Marketing should be tailored to the user’s purchase history.
- Customized Emails & Messaging. Users are expecting to see content that is built around their interests and behaviors with your business. No longer you should be sending just standard newsletters. Users want highly customized emails that are built around their preferences and interests in your business.
- Personalized Experiences on Websites & Social Media. If you have their information, it’s time to start taking advantage of it. Building out landing pages and feeds that can be tailored to the user is an excellent way to customize your website experience.
We see personalization as being a major component of marketing efforts this year and beyond. It is a bit of a task to get it started, but once you implement a personalization strategy, it will only help your business in the long run. To learn more, please reach out to us at 3PRIME and we’ll get you on the right track!