As 2025 comes to a close, we wanted to take a moment to reflect on the wide range of design projects we had the opportunity to work on this past year. From full website redesigns and rebrands to print collateral and event materials, each project allowed us to collaborate closely with our clients and tailor solutions to their unique goals. Here’s a snapshot of what we built and how we approached each project.
CWA Architects – A New Website
For CWA Architects, we designed a full website redesign that better reflects the firm’s architectural sensibilities and growing portfolio. Inspired by modern architecture firm websites, our approach focused on clean layouts, simplified navigation, and visually driven storytelling. We worked closely with Group C, who helped shape the overall strategy and design direction, ensuring the final site aligned with the firm’s brand vision. Our build features clickable project imagery, a modern hero slider, social media highlights, and mobile-friendly navigation—resulting in a polished, modern site that puts both projects and people front and center.
FreeThink Tech – SOS Conference Design (Glasgow 2026)
FreeThink Tech returned to us to design their branding for their upcoming SOS Conference in Glasgow, Scotland. Since the conference moves locations each year, we created a custom logo inspired by the Clyde Arc Bridge and selected colors drawn from the Scottish flag. We extended the design across multiple touchpoints, including flyers, website updates, and email campaigns, ensuring a cohesive visual identity that reflects both the event and its host city.
The Odor Doctors – Website Redesign & Print Collateral
For The Odor Doctors, we redesigned their website to feel more like a luxury car dealership—sleek, polished, and professional. The new site features a card-based layout, a highlighted dealership section showcasing partners, and a streamlined “Partner With Us” signup. We also created a customer-facing landing page for email campaigns, along with print collateral and digital ads used for presentations and online marketing, creating a consistent brand experience across all platforms.
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Expertly Sanitized – Print Collateral
Our work with Expertly Sanitized focused on creating clean, professional print collateral for in-person meetings and presentations. We designed materials that clearly communicate their services while aligning with their brand, along with digital ad assets for online marketing. The goal was clarity, credibility, and ease of use across both print and digital formats.
Home Care Services of CT – Website Redesign & Rebranding
This project involved a full website redesign and light rebrand to better reflect Home Care Services of CT’s warmth, trustworthiness, and professionalism. We modernized the design with updated photography, improved content structure, and clearer navigation for both clients seeking care and caregivers seeking employment. The project also included SEO improvements, testimonial and video integrations, and a mobile-optimized WordPress build—while preserving existing blog posts and town pages. The result is a welcoming, credible site that builds trust from the first visit.
Kalmia Med Spa – New Website Launch
For Kalmia Med Spa, a new business in Cheshire, CT, we built a modern, responsive website designed for a fast turnaround ahead of their opening. The site integrates scheduling software, professional email setup, and Google Maps listings to support early visibility and growth. Our focus was on delivering a clean, polished digital presence that would help launch the business confidently and professionally.
New Haven Green – Website Redesign
Working alongside the New Haven Green organization and Group C, we developed a new WordPress website using approved designs and content. Our role focused on building the site to reflect the organization’s mission to preserve, educate, and welcome the community. We ensured the site was easy to manage, accessible, and aligned with ADA/WCAG standards, while providing ongoing support after launch.
Silver Solutions – FAQs & Services Page Updates
For Silver Solutions, we redesigned their FAQs page with a more structured, user-friendly layout. We also created a centralized landing page that acts as a hub for all FAQs, making it easier for clients and potential clients to find answers quickly. The update improves usability while maintaining consistency with their existing brand.
Toni Simmons – Bi-Fold Print Design
This project focused on designing a new bi-fold brochure for an upcoming event. We reworked the layout, adjusted graphic elements, added updated imagery, and prepared the final file for print. The end result was a clean, professional handout tailored specifically for in-person networking and presentations.
Onze Plumbing & Heating – Website Redesign & Brand Alignment
For Onze Plumbing & Heating, the goal was to complete and refine an existing website so it accurately reflected the company’s evolving business strategy and brand. We designed a new website theme and navigation structure that aligned with ONZE’s mission, culture, and values—especially as the company expanded its focus on commercial subcontracting. The project included updating the web logo, defining a new color scheme, completing the WordPress build, and addressing key SEO opportunities through expanded page content. We also implemented visitor tracking and lead capture tools, ensuring the new site supports both visibility and business growth.
Lions Creek Outdoor – Website Conversion Improvements
Lions Creek Outdoor came to us with a website that was already generating traffic but needed stronger conversion performance. Our focus was on improving how users engage with the site by strategically adding clearer calls to action throughout the pages. We also designed and integrated a new gallery and portfolio section, giving potential clients a visual way to explore past work and build confidence. These updates were aimed at turning existing traffic into qualified leads while strengthening the overall user experience.
Looking Ahead
2025 was a year of thoughtful design, collaboration, and growth. Each project challenged us to adapt our process while staying focused on clarity, usability, and strong visual storytelling. We’re grateful to our clients for trusting us with their brands and look forward to creating even more impactful work in the year ahead.