Project Summary:
Ki Property Group is a real estate investment and property management company based in the Greater New Haven area of Connecticut. We’ve been proud to call them a client for quite some time. Earlier this year, they reached out to us with a request to give their online presence a fresh look, making sure it reflected the updates to their business and communication strategy.
Problem:
Ki Property Group’s old website was no longer doing the job. It didn’t showcase their new communication approach and wasn’t as user-friendly as they wanted. They needed a website that was modern, easy to navigate, and guided visitors straight to the areas they wanted to highlight. To achieve this, their goals included:
- Setting up regular meetings to keep the project on track.
- Collaborating on content guides to ensure messaging was spot-on.
- Designing a fresh, updated website theme.
- Building a completely new website for KiPropertyGroup.com.
- Taking advantage of SEO opportunities with more pages and better structure.
- Launching the site with tools to track visitors and capture leads.
Approach:
Ki Property Group was great at taking the lead on creating and refining their content, which made a huge difference in how smoothly the project went. Through our collaborative process, they delivered updated materials quickly, allowing our 3PRIME team to:
- Share updated designs every week for feedback.
- Hold productive weekly discussions to stay aligned and address updates.
- Move through the design and development phases efficiently and decisively.
Solution:
Because Ki Property Group came prepared with clear messaging and content before we started designing, the entire process moved quickly. They were always ready to share media files, answer questions, and keep things moving. This helped us:
- Finalize designs without delays.
- Build their new website in under three weeks.
- Launch the site on time before the end of the year.
Outcome:
Ki Property Group was thrilled with the results. Their hard work and collaboration made it possible for us to deliver a modern, easy-to-navigate website that really captured what they were looking for. The new site not only reflects their updated business strategy but also makes it much easier for users to engage with their content.