Outcome
Over a two-year period, our strategic efforts culminated in significant successes for Skymira. Through diligent SEO practices and ongoing website optimization, we not only secured but also maintained top search engine rankings for key industry terms. A notable achievement in June 2024 was surpassing Wikipedia in search results for the broad keyword “ROIP.” This milestone not only highlighted our SEO expertise but also demonstrated the enhanced visibility and competitive edge we were able to achieve for Skymira.
Project Summary:
Skymira (CLIENT) has been providing cutting-edge push-to-talk (PTT) solutions since 1988. Our partnership with them began four years ago, when they came to the team at 3PRIME to enhance their website. Since then we have been instrumental in transforming Skymira’s digital presence, starting with a crucial WordPress rebuild aimed at preserving its existing organic rankings. Branching out to management and optimization of their SEO and Google Ads strategies.
Problem:
Skymira was contending with two major issues impacting their digital presence. Firstly, their website was outdated and not aligned with current SEO best practices, significantly hindering their online visibility and conversion capabilities. Secondly, the lack of strategically designed landing pages was severely limiting their ability to convert site traffic into actionable leads.
Approach:
3PRIME’s strategy for Skymira involved a comprehensive redevelopment of their existing website, merging it with newly created landing pages to form a unified, conversion-centric platform. Utilizing the WordPress platform with the Divi theme, the project focused on creating a responsive and visually aligned website that enhances user experience across all devices.
Solution:
At 3PRIME, we provided Skymira with a diverse array of services, including detailed management of Google Ads, integration of sophisticated Hubspot solutions, and a total revamp of their website design and management. Our bi-weekly strategic meetings ensured continuous refinement of our approach to meet Skymira’s business objectives, enhancing their online visibility and operational efficiency.
Organic SEO Management:
Our approach to organic SEO involved a thorough analysis and restructuring of Skymira’s website content and architecture to align with the latest SEO best practices. We focused on optimizing site-wide elements—from meta tags and headings to more complex structural elements like schema integration—to ensure maximum search engine visibility. Regular content updates and keyword optimization were prioritized to keep pace with evolving market trends and search algorithms, thereby sustaining and improving organic search rankings over time.
Google Ads Management:
In managing Skymira’s Google Ads, we streamlined existing campaigns and implemented new strategies tailored to their specific market dynamics. By refining keyword selections, optimizing ad spend, and continuously testing ad copy and configurations, we significantly improved click-through rates and conversion efficiency. Our management strategy not only reduced overall expenditure but also maximized ROI from their paid search investments.
Hubspot Integration:
The integration of Hubspot solutions was a key component in enhancing Skymira’s customer interaction and data management capabilities. We customized Hubspot’s CRM functionalities to align with their sales processes and marketing campaigns, facilitating improved lead tracking, customer engagement, and performance analytics. This integration supported a more cohesive digital marketing strategy, enabling targeted communications and streamlined workflows.
Ryan and the 3PRIME team are great. With their expert SEO work, we consistently rank on top for our keywords. They’re always innovating and aren’t afraid to come up with creative solutions for tough problems. If you’re looking to take your web marketing to the next level, 3PRIME can help you reach your goals.
Christina Hommes, Marketing Director
Skymira