The Number One Mistake Most WordPress Ecommerce Sites Are Making On Their Product Details Page

Credit: Pxhere

The main aim of any ecommerce website is, of course, to sell a product or service. So it’s no surprise that one of the most important pages on a website of this nature is the product details section.

In fact, around 47 percent of visitors will visit your products or services pages before anything else. Yet all too often, web designers make the same mistake on this critical page, hamstringing sales, and failing to convert.

This all-too-common blunder is to create product pages that fail to give sufficient information about the items they promote, or that fail to do so in a clear and comprehensible manner. Clarity is critical if you want people to stick around and make a purchase; they need to know exactly what they’re looking at, and why they should want to buy it.

Fortunately, while this mistake is a common one, it is also easy to avoid, and easy to remedy. Run through this checklist when composing your product details pages, and not only will you have boosted your sales potential, but you’ll also be one more step ahead of your competitors.

Recommended reading: 5 Tips For Helping Your Ecommerce Site Compete With The Big Boys

The Devil Is In The (Product) Details

A lot of the problem lies in failing to provide enough actual information about the product or service being sold. When a potential customer heads to your product details page, they’re hoping to learn more about your products, how they’re made, and what sets them apart.

However, if you’re familiar with the format of a typical WordPress ecommerce store, for example, you will already have seen how many of these websites provide no more than the item’s name and price. Many even fail to include a picture of the product.

A lot of this comes down to a lack of familiarity with basic web design. Aspiring entrepreneurs set up their stores, making the best they can of the tools available, and avoiding extensive modifications to store templates in case they impact functionality.

Unfortunately, while this may seem like the safe approach, it can severely damage your sales. Consider what your customers want to know about your product, and what you want to tell them.

  • Create a list of these key points, and work them into a concise, but informative product description.
  • Make sure your pricing structure is clear, or that there is a straightforward and obvious means of securing a quote.
  • Provide details of factors such as the materials used, where they are sourced, and whether there are any available variants on the same product.
  • If an item is out of stock, ensure this is clearly stated, and if possible provide details of when it may be available again.

It can be tough to answer all of your customers’ questions from the word go, but you can always add further information at a later date, or engage with customers directly to respond to their queries.

A Picture Speaks A Thousand Words

Another aspect of providing clear and engaging information about your products is to include high quality pictures of the products themselves. Choose an angle that gives a clear view of the product and its key features. Depending on the complexity of the item, or the novelty of its features, you could even follow FitBit‘s example, and add a few labels to the image.

Credit: FitBit

Remember, it’s not just about how these images appear on your website, but the impression they give when they show up in searches, or are shared on social media. This means great photography is critical. Ensure that your subject is well-lit, and in focus, without any distracting elements in the background. Consider running your images through some post-processing software,  such as Lightroom, to give them that extra sparkle.

Naturally, video content can also give your product page a boost. However, this should not come at the expense of the other elements we have mentioned. You want customers to understand what you are selling at a glance. That being said, including an explainer video that gives a little more insight into the product’s features, conception, or manufacture can all help to engage your site visitors and boost the chance of making a sale.

Shore Up That SEO

Since you’ll be writing some carefully-worded copy to really convey your brand’s message, and provide a clear picture of what you’re selling, this is a great opportunity to up your ecommerce SEO game. After all, where better to target your niche keywords and key-phrases than on the page that promotes your niche?

Be careful not to over-stuff your page with keywords, or it will seem clunky, unprofessional, and potentially untrustworthy. Instead, use your target words and phrases where they feel natural. Work them into headings where possible, and only link to relevant, related material.

Not only will this make it easier for visitors to navigate your website, but it will also help to raise your authority with search engine crawlers, making it more likely that people will find your website in the future.

SEO tactics even encompass your page URLs, so make sure your website uses a consistent and intuitive format throughout. This is one of the areas where underpinning your store with a flexible ecommerce CMS can be particularly helpful. Many of these systems enable you to set a desired format for your URLs, and will automatically generate consistent, meaningful addresses for each of your web pages.

Keep It Clean and Simple

There may be dozens of things you want to say about your product, or features you want to showcase. However, as with most aspects of web design, less is more. While it is important to provide detailed information about your product, this information also needs to be concise and easy to digest.

The same applies to your use of images and video. While you may decide to include more than one photograph of a product, make sure that there is a clear main image, in a prominent position.

Avoid cluttering the page with extra elements, or too many pictures. The more visually confusing the page is, the less likely your customers are to stick around and sift through it. Take a look at this example from Best Made. They have a clean, minimalist aesthetic, including a clear item name, visual content, and some killer copy to back it all up.

Credit: Best Made Co.

It is worth remembering that cookie-cutter design choices, and a lack of clarity are damaging on any form of website. These errors are more prevalent on platforms such as WordPress, where it is all too tempting to simply pick a template, and change the bare minimum. However, great branding is all about standing out from the crowd. If your website looks generic, then visitors will expect your product to be generic as well.

So whether you are working with WordPress, or using an ecommerce CMS, take the time to streamline your aesthetic. Refine your brand’s voice, polish your SEO strategy, and of course, create some high quality product pages that inform, inspire, and ultimately sell.

Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she covers a range of topics in the world of ecommerce, offering tips on how brands can make the most of the content that they have on the website for their online business.

Effective, professional and vibrant design in 2018

Effective, professional and vibrant design in 2018 means:

1) Content First

Don’t tell; show. Long introductions, framing and slow reveals are a thing of the past: let visitors see your product in the best light right off the bat.

2) Simplicity & Boldness

Most books can be boiled down to an article; most articles, to a paragraph; most paragraphs, to a sentence.
Instead of populating the page with myriad competing elements and creating visual noise, show the essentials and leave the details under a link.

3) Interactivity

A website isn’t a PDF – modern designers have powerful tools to bring a site to life.
Scrolling effects, mouse-over rollovers, animations and color effects are excellent ways to punch up your offerings and engage your visitors.

4) Clarity

Today’s web user has to sift through a staggering amount of information quickly, and make snap decisions on the fly.
If a site is confusing to navigate and doesn’t get to the point right away, the user will leave and find one that does.

5) The WOW Factor

The difference between a merely competent website that languishes, and a memorable one that gets the lead, can come down to one thing that makes the visitor go “Wow!”
Whether it’s a rarely-seen rollover effect, unique & beautiful artwork, or fun copy, a great site aims to deliver an unexpected delight to the visitor.

Customer Service on Social Media

The value of Social Media for businesses

Now and days almost everyone is on at least one social media platform. If your local corner store isn’t on social media they are missing out. The value of your business on social media can be priceless. Having a presence on social media can bring in new customers and keep old customers coming back.

Knowing your customers

Know which your target market and which platforms they are on! The popular three platforms are Facebook, Instagram, and Twitter. Then there are others like YouTube, Snapchat, Pinterest. Being on social media can make your customer service faster and more effective. According to this chart below Facebook and Twitter are 48% more accurate at delivering responses than email and 44% faster at delivering responses than email and 44% faster at delivering responses than email.

Source (https://websitebuilder.org.uk/blog/rise-social-media-customer-care/)

The next charts show the customer service stats on each of the major social media platforms.

Source (https://websitebuilder.org.uk/blog/rise-social-media-customer-care/)

Get on Social Media

If your business isn’t on social media or isn’t present it should. All the stats show that it is a great move to have your business on social media. If you want your business on social media and don’t know how to go about it contact us! The best social media partner you will ever have.

Why upgrading your website could be the boost your business needs

How Upgrading Your Website Could be the Boost Your Business Needs
Regardless of the size, product offering and nature of your business, if your website is letting you down, your sales will suffer. In today’s online-driven economy, a company website is a definite must-have to get your venture noticed. Yet, while most
organizations have a website, few are actively using them to their full potential to increase sales and revenue. Failure to use your company website efficiently not only means that your business is losing out in the long term, it can also impact any returns you were hoping to gain on your initial investment. So if you currently have a company site, and aren’t sure why it’s underperforming, check out these simple tips to give your website a much needed instant upgrade.

Varied content
The variety and types of content that you use on your website could be letting you down. Not only do consumers want engaging and interesting content that keeps them on your site, but a lack of variety could be affecting your site’s audience number and bounce rate. In today’s increasingly digital-minded age, it’s time to consider other types of content such as video. Did you know that the human brain processes visual imagery around 60,000 times faster than text? So if you aren’t using short and snappy video content on your site then now’s the time to start! Customers are more likely to spend longer on your site if their is video for them to engage with— not to mention, they are much more likely to return. Using videos of your products and customer testimonials, amongst others, will help boost your conversions.

Marketing mogul
Are your brand and marketing campaigns letting you down? Then now could be the time to review just how well positioned your brand and tone of voice is on your company website too. For certain products, such as e-cigarettes, international regulations and a shifting market can have a serious affect on your sales – no matter how up to date or efficient your site. Agencies such as eventige.com can help you to develop and grow your business potential. So, if you haven’t already given your site a thorough editorial review, now is a good time to start.

Responsive design
Offering your customers a consistent and easy-to-use experience will also ensure that they keep coming back. Responsive website design gives you the opportunity to follow any potential leads through, and will also make your back-end website management a lot easier to get to grips with. In today’s digital world, the rate and ways we consume information are changing – so make sure that your website isn’t getting left behind.

Add customer reviews
Customers love following the entire sales path through their purchase. Including a customer reviews section is a great way to boost interaction and ultimately drive new product sales. You could even consider using video content or a blog for your
consumers to exchange ideas and feedback.

Don’t be afraid to try out new and alternative methods for your website content.
Remember to keep your customer in mind and make a few small upgrades that will help improve your sales and profit in the long run.

6 Tips to Strengthen Your Retail Store

A retail company’s ability to separate itself from their industry rivals will determine its success in the market place. It’s about developing a unique selling point while improving your operations at every opportunity. We are therefore providing six top tips to strengthen your retail store.

1. Invest in Employee Training

It doesn’t matter how pretty your shop appears or how enticing your deals might be, people will not want to shop with you if you provide an inadequate customer service. Shoppers are often happier to pay a little more for great customer service from a brand they both like and trust. That’s why it is essential to provide every employee with through customer service training to ensure they are always listening, are available and can anticipate your customers’ needs. Always strive to go above and beyond for your customers, which will ensure they continue to buy from your business time and again.

2. An eCommerce Portal

Introduce an eCommerce portal into your operations to grow your retail brand, as it can improve the customer experience and maximize your SEO presence while helping to cross-sell and up-sell your products and services. B2C websites can offer multiple white labelled catalogue capabilities, content management systems that integrate with your internal systems, and a huge array of features and functionality. Visit weaveability.com to learn more about the portal.

3.Work with Social Influencers

Social influencers can help your retail company reach a larger audience, as they can promote your products on their social media platforms, which can drive a considerable amount of traffic to your website. You simply provide an influencer or brand ambassador with a reward for a promotion.

4. Click and Collect

One study found that a third of shoppers would prefer for a product to be delivered to a nearby location, rather than sending the item directly to their home. 50% stated they would like to pick up the item in-store, while 45% of respondents stated they would often buy another product during their visit to the store. This service can also be made possible using the omni-channel eCommerce portal.

5. Email Marketing

Do you have an upcoming in-store or online promotion? Are you set to host an event? Keep your loyal customers and prospective buyers in the loop by sending an email marketing campaign directly to their inbox. Use segmentation to separate customer demographics into groups, which will allow your retail store to only send relevant content to your subscribers. For example, if you have an offer that is exclusive to your London retail store, you can send an email directed to subscribers within the capital city.

6. Offer Complimentary Services

Do you sell retail products that might require additional maintenance? If so, it might be worthwhile to offer additional services free of charge to customers, which could encourage them to drop back into your store and make an additional purchase. For instance, a jeweler could provide a free jewelery cleaning service for all customers who bought an item from their store, or they could provide a free battery change for a watch.

How to Boost Your Ranking in the Search Engine Results Pages

SEO doesn’t have to be complicated. There are many tactics that can boost your rankings with ease, and won’t require too much time or effort. Read how to easily boost your ranking in the search engine results pages.

Google My Business
Local SEO is important for almost every online business, as up to 60% of searches now come from mobile devices. Not only that, but half of these stores will visit a store within a day after performing a local search.

Don’t overlook the importance of local SEO, as you could miss a considerable amount of leads and, as a result, sales. One easy local SEO tactic is optimizing your Google My Business account.

All you need to do is claim your listing (if you haven’t done so already), add or update your business details, and add different yet specific categories for your business. Play to your niche and avoid adding broad categories. Don’t forget to add high-quality images of the inside and outside of your business. Another effective Google My Business tactic is to encourage customers to leave reviews on your website.

Identify and Fix Crawl Errors
You will want Google to be able to crawl your website with ease, as this can boost your ranking in the search engine. However, crawl errors could be affecting your place in the SERPs. It is, therefore, important to both identify and fix any crawl errors, which could prevent Google from effectively crawling through your website.

This will allow you to identify the following errors quickly:

  • Server errors
  • 404 errors
  • URLs that point to a non-existent page

All you need to do is click on “Crawl” on your dashboard, then “Crawl Errors”. If there are no issues, then it will tell you that no errors have been detected within the last 90 days. If there are errors, you must strive to fix them immediately.

Quality Outbound Links
Every marketer knows that inbound links are a superb ranking factor for a website. Yet, outbound links are also just as important for a ranking signal. Outgoing links to relevant, authoritative websites can positively improve your ranking in the SERPs, as you are aiming to provide your visitors with value.

Link Building Tactics
You must, however, look beyond the links you incorporate on your website. It’s essential to ensure many authoritative websites are linking back to your landing pages, too. An effective link building tactic can shoot your website up the search engines in your niche, so you can drive additional traffic, boost brand awareness and increase your conversion rate. Consider a full service digital marketing agency to implement a link building or SEO campaign to improve your rank in Google.

Here’s a solid resource to learn more: 2019 Link Building Strategy | How to Plan Your Backlinks | Outreachmama 

Conclusion
The right SEO tactics can make or break your company’s success online. It can help you organically drive traffic to your website, which can boost your sales and ensure you develop a broad and loyal customer base to grow from strength to strength.

Why You Need to Start Paying Attention to Your Email Design

For the past few years, user experience has been the primary focus of web design. Design and visual elements are no longer used just to make a website appear better or more professional. They can also deliver a better user experience to viewers. The kind of font a site uses or the colors added to
each page can greatly influence UX.

The same design elements used in websites can also be used in emails. In fact, businesses and internet marketers are starting to implement UX approaches to boost the effectiveness of their email messages. There are several reasons why you need to start paying attention to the design of your emails.

Consistent Branding
Similar to the way branding needs to be consistent on your main website and social media pages, adding branding elements to email messages is good for consistency. There are limitations to how much branding you can do in emails, but that doesn’t mean you can’t reinforce your key branding messages every time you send an email to clients or potential clients.

The key to successful branding in email messages is moderation. Instead of an elaborate header or a comprehensive set of branding elements, you can opt for a simple, carefully branded signature instead. A design change as simple as making the signature on employees’ emails consistent can produce a bigger impact than you may anticipate.

Consistent Content Delivery
Email utilize the same HTML and CSS combination to deliver content. This means you can also implement the content delivery approach you use on your site to create a better user experience with every email. You can, for example, deliver the email message using a specific font. As long as you stick to a web-safe font, the recipient will be able to see the email the way you design it to be displayed.

Some companies even go as far as using email verification tools such as The Email Finder and building different delivery themes for different recipient groups. The emails sent to customers are different in design and delivery than the emails sent to corporate clients, vendors, and even stakeholders.

Credibility
A well-designed email also inspires credibility. Recipients who are familiar with your email branding and consistent design will find it easier to trust the emails you send. At the same time, professional-looking emails also develop credibility in the eyes of potential clients and existing customers.

The design of your email can even affect the customers’ decision-making process. A promotional email with a bad design is less likely to generate interest and arouse engagement. Good design and a strong call to action, on the other hand, will produce a higher conversion.

The Mobile World
One last reason why the design of your email is important is, of course, the fact that the majority of recipients now read their emails on smartphones and mobile devices. The right email design will ensure a smooth user experience is maintained, even when the email is viewed on a relatively small screen.

Should you start paying closer attention to the design of your email? Based on the reasons we discussed in this article, the answer is a big YES. By ignoring the design aspect of your emails, you are missing out on a lot of benefits already.

The Importance of Having Great Design in Your Business

There are many aspects that will attract new customers to your business: from the services and products you offer to your customer service and location. However, there’s one part that people often miss out – and it’s something that can really make or break a business. It’s how your business looks. It might seem superficial, but people trust brands that are well established – or at least look it. If you don’t make the effort to style your business professionally, then people will have doubts about how good and reliable you are. It might seem like a lot of work, but ensuring that all your collateral is well designed, is worth it in the end.

First impressions count

If a potential customer visits your website and is greeted with a mess of awful design, or just blocks of content, they probably won’t stay long. You need to make sure that whatever your audience looks at, it gives them the right impression about your website. You might have plans to roll out better design later in the year, but that first impression will always stick with your customer.

Your brand needs an identity

How many times do you go to a shop and buy a product because you know the brand? It probably happens quite a lot. So, you need to recreate this. You need to start working on what your design will look like – from your color palette to the shapes and graphics you use. This isn’t as hard as it sounds. You can find software online that includes a free logo creator, so you can get the most important part under your belt. You should also create some kind of guidelines: do you want many images of people, or abstract ones? Do you want bright colors or muted shades? The more research you can put in, the better your brand will work with your targeted audience.

Talignite

Make your buyer’s experience easy

Great design will make your prospective clients’ lives so much easier. It’ll let them just visit your website and effortlessly find the service, product or information that they’re looking for: it’s all part of having efficient, effective user experience. The right kind of design will also make your most important information stand out: people won’t have to spend hours searching and scrolling, as they’ll easily be able to see what’s what. Likewise, a well-designed page with the right colors will aid your audience when they read your website. Having clashing colors or too light a font can make content incredibly hard to read.

Set yourself apart

If your band takes full advantage of design, and uses it in the right way, you’ll be able to set yourself apart from competitors. For one, you’ll be memorable with a unique brand and distinctive logo. You’ll also look better than everyone else: if you’re choosing to spend a lot of money with a company, you’re always going to use appearance as a differentiator. If your website and marketing collateral looks smart and professional, your audience will know that you’ve got the skills, money and time to dedicate to projects – and will trust you’ll do the same for them.

Designing the perfect website for your business

Designing the perfect website can be a challenge, your business needs a good site that can draw in your customers and help them to spend money. However, along with all the good sites, there are also some bad ones. A bad site can be almost as bad as not having a site at all, so you want some tips to make your page stand out in a good way.

These ideas should help you to develop an engaging and inspiring website that will be attractive to your viewers.

What do you need?

As a start, you need to write down what you want from your website. Look at your business and think about how your site will fit into it. Different requirements will be needed for different business types, for example, a restaurant’s site will be very different to that for a landscape gardening business, so look at the different elements. You also want to think about what pages you need, and what would benefit the customer. Try to put yourself in your customers’ shoes and think about what they would want to see.

You also want to think about what pages you need, and what would benefit the customer. Try to put yourself in your customers’ shoes and think about what they would want to see.

Design your site

When you have created a plan for your website, it is a good idea to draw out the design on paper first. You can draw each page with the content you want and a rough idea about pictures and buttons. This will help you to visualize the site and may lead you to change your plan when you try to fit it all in.

The thing to remember is that there is no need to make your page overly cluttered. You want your customers to be able to find their way around without getting lost.

Laying out the contents

Now is the time that you should start piecing together the elements of your site to see how they look. If you are doing the site yourself, then you need to use a good web design software. Dreamweaver has been a favorite for many years, but if you are not confident at coding, there are many sites such as Wix and WordPress that can help you.

If you don’t have the time to devote to designing the site yourself, you can enlist the help of a web designer. They can use your plans and drawings to create the site you want.

Security

Security needs to play a big part of your web design, especially if you are dealing with customer data. It is a good idea to add security measures to your site so that people cannot hack into it and steal your information.

It is also a good idea to have a backup plan in case the site in compromised, using a firm like Secure Data Recovery can help. They have a Secure Data Recovery Center to assist in restoring your data, whilst you may feel that your skills are adequate to find your data, you can easily do more harm than good.

These are a few of the things you can do to design and build a website that your customers will love. Remember though, that you must make it easy to update for you as well or it will eat your time.

Advice to 3PRIME Network related to WannaCrypt/WannaCry Windows vulnerability

Last Friday, many companies were affected by an online attack via the software called WannaCrypt, also known as WannaCry. The attack included ransoming of important information by encryption. This attack has reached over 150 countries and approximately 10,000 companies. While this attack has been halted, precautions must be taken to prevent future similar attacks.

The most important things to be aware of:

1) If you are not using Windows, you are safe.

2) If you are running Windows 7 or Windows 10, you should be safe, but you can check here.

3) The specific attack from last week has been nullified, but the vulnerability in older Windows remains.

 

If you use Windows 7, Click Start > All Programs > Windows Update to check if there are updates available.

For Windows 10  users, in the Search Box type “Windows Update” > Check For Updates and see if there are updates available.

We recommend you run these immediately!

Resources

  1. AskWoody.com – This contains of lists of windows versions and how to check machines if they’re vulnerable.
  2. Security patches are available for download and installation. This is a step by step instruction of patching https://support.microsoft.com/en-us/help/4012598/title.
  3. Catalog of direct downloads from Microsoft: http://www.catalog.update.microsoft.com/Search.aspx?q=KB4012598.