eCommerce and Your Business

How to Start a Successful E-Commerce Store

The internet is a vast and powerful place. We have amassed more knowledge in the past century than at any other time in human history. Not only can you use it to acquire any piece of information that you could ever want to know, but you can also start and manage a successful business. Many people today are using the power of the internet and their personal computers to their advantage, and have opened e-commerce stores that they run from home with great success. You too can follow in their footsteps, so long as you follow this guide to help get you there:

Niche in the Market

There are a lot of businesses out there. There are a lot of websites out there. There are a lot of users out there. The best way to cut through the competition and get straight to the users is to cater to a niche. The more obscure the niche, the more likely you will be able to build up a successful store, fast.

Create a Business Plan

Once you know your niche, it is time to learn everything you can about it. The more you know about the niche, those within it, and your competition, the better you can prepare to be a success. Use the knowledge and information you acquire and create a business plan.

Find Funding

When you want to sell products online, you need to go beyond the free website builders you find on the internet. Regarding the photography of your products, you will need professional lighting and camera equipment. Consideration will need to be given regarding your website design, and more. Without this, you won’t be able to convince anyone to buy from your store, which is the number one hurdle you need to overcome. Although the initial start of the process may appear costly, you can apply for a personal loan via, use your own savings, or see if crowdfunding works for you. Either way, you need to look professional, and in order to look professional, you need to invest in your business.

Build Your Business

Now that you know what you are going to do, and have the money to bring it to life, it’s time to build your business. Website design and product creation and photography will be key here. Even if you are merely reselling products from other niche sellers. Having your own product photography is key. So too is a professional and secure e-commerce store. Don’t cut corners, because the state of your website will affect your search engine ranking and user experience.

Market and Succeed

The last step is the most difficult because it never ends. You need to consistently market and expand your reach to new markets, audiences, and customers. Only by doing this can you grow your business and become the success that you have always dreamed of. Build up organic engagement online, partner with influencers and other stores and brands, and find ways to make your mark in your industry. The more you sell, the better your e-commerce store will be.

E-commerce stores are ideal, as you can avoid many of the high upstart costs of traditional stores, namely, rent. By building up your online, digital space you can sell to customers and stores around the world, or alternatively, you can sell products from brands around the world to local customers.

6 Tips to Strengthen Your Retail Store

A retail company’s ability to separate itself from their industry rivals will determine its success in the market place. It’s about developing a unique selling point while improving your operations at every opportunity. We are therefore providing six top tips to strengthen your retail store.

1. Invest in Employee Training

It doesn’t matter how pretty your shop appears or how enticing your deals might be, people will not want to shop with you if you provide an inadequate customer service. Shoppers are often happier to pay a little more for great customer service from a brand they both like and trust. That’s why it is essential to provide every employee with through customer service training to ensure they are always listening, are available and can anticipate your customers’ needs. Always strive to go above and beyond for your customers, which will ensure they continue to buy from your business time and again.

2. An eCommerce Portal

Introduce an eCommerce portal into your operations to grow your retail brand, as it can improve the customer experience and maximize your SEO presence while helping to cross-sell and up-sell your products and services. B2C websites can offer multiple white labelled catalogue capabilities, content management systems that integrate with your internal systems, and a huge array of features and functionality. Visit to learn more about the portal.

3.Work with Social Influencers

Social influencers can help your retail company reach a larger audience, as they can promote your products on their social media platforms, which can drive a considerable amount of traffic to your website. You simply provide an influencer or brand ambassador with a reward for a promotion.

4. Click and Collect

One study found that a third of shoppers would prefer for a product to be delivered to a nearby location, rather than sending the item directly to their home. 50% stated they would like to pick up the item in-store, while 45% of respondents stated they would often buy another product during their visit to the store. This service can also be made possible using the omni-channel eCommerce portal.

5. Email Marketing

Do you have an upcoming in-store or online promotion? Are you set to host an event? Keep your loyal customers and prospective buyers in the loop by sending an email marketing campaign directly to their inbox. Use segmentation to separate customer demographics into groups, which will allow your retail store to only send relevant content to your subscribers. For example, if you have an offer that is exclusive to your London retail store, you can send an email directed to subscribers within the capital city.

6. Offer Complimentary Services

Do you sell retail products that might require additional maintenance? If so, it might be worthwhile to offer additional services free of charge to customers, which could encourage them to drop back into your store and make an additional purchase. For instance, a jeweler could provide a free jewelery cleaning service for all customers who bought an item from their store, or they could provide a free battery change for a watch.