How to Become a Marketing Manager

Every business needs a highly efficient and talented Marketing Manager on their payroll. Without one, their advertising campaigns will always lack direction, which ultimately means they’ll constantly struggle to draw custom

If you think you’ve got what it takes to be a business’s Marketing Manager, then why not go for it? You should know, however, that, in order to follow this particular career path, you’re going to have put a lot of hard work in. You’re going to have to devote your time and efforts to honing your craft and becoming the best marketer you can possibly be.

To see what you need to do specifically to become a Marketing Manager, read on.

Get an education

The first step you need to take if you’re serious about one day becoming a Marketing Manager is to get yourself an education in the field. First and foremost, this means taking a Bachelor’s degree course in either business, marketing, advertising, or communications. A good route to take in this instance is a course that will not only teach you about your subject matter but also about what it takes to lead and manage in the world of business. For instance, Walsh University’s BBA Management program helps to develop leaders so that you can apply for the correct jobs in confidence.

If you want to speed up the process of you making it to a management position in the field, you should also consider taking a postgraduate course in marketing specifically. Having an MBA on your resume will help you to stand out from your competition when it comes to landing that all-important entry-level role.

Take an internship role

To be able to truly understand the restraints and pressures that Marketing Managers are always seeking to mitigate, you need to shadow somebody who already holds such a position. Before you start working in the field yourself, then, you should take an internship in which you can work closely with a manager, as doing that is the only way you are going to know if this is the career for you.

To take full advantage of your marketing internship and your manager-shadowing opportunity, you should get as much hands-on experience as you can. This should involve you:

  • Making copies
  • Answering client phone calls
  • Sitting in on meetings and brainstorms
  • Working on both online and real-world campaigns
  • Being as creative as you can

Get an entry-level job… and work hard when you do

Everybody has to start somewhere, so you should have no qualms in getting yourself an entry-level job. The pay might not be so good to start off with but, if you work hard enough, you’ll prove to your bosses just how committed you are to your craft. That’ll put you in better stead going forward when internal-promotions become available.

Market yourself

You might be good at marketing and advertising other things, but that doesn’t necessarily mean you will be good at marketing yourself. You may struggle when it comes to showing off your own credentials, and you shouldn’t let this doubt your advertising your abilities. You’re going to have to work on your ability to market yourself, however, if you want to grab the brass ring and really accelerate your career.

When aforementioned internal-promotions become available, you need to point out how much you contributed to your department. You need to prove what impact you’ve made, and you need to show a willingness to bring about more change going forward.

Work on a number of your skills

Alongside the skill of being able to market yourself, there are a number of others that you need to equip yourself with if you want your bid to become a Marketing Manager to be a successful one. One of these skills is the ability to keep your finger on the pulse of the latest trends. Another is that you have to be able to communicate your work and your marketing plans with strength and coherence. You’re also going to need to be highly efficient when it comes to the use of the Internet and computer devices, whether you go down the digital marketing route or not.

Join marketing associations

Joining a marketing association may not directly impact your quest to reach the level of Marketing Manager, but it will benefit you throughout your journey. For one, being a part of such an association will help you to stay informed with regards to the very latest developments, strategies, and technologies that are being used and deployed in the industry.

As well as this, by spending your spare time immersing yourself in the world of marketing, you’ll also find yourself living in a way that facilitates career growth. By living the life you wish to live tomorrow, today, you’ll take one step closer to being the perfect version of yourself.

When you make it, carry on growing

If you land yourself a job as a Marketing Manager, first and foremost, congratulations. Your celebrations should be short-lived, though, as you’ve still got work to do. Alongside the various marketing campaigns that you have to run and oversee, you also have the task of continuing your personal and professional growth. In the instance of containing your growth, you should:

  • Continue to market yourself and your abilities
  • Keep track of what your customers want and expect
  • Carry on analyzing your competition to see where you can get better
  • Remain well-read when it comes to the latest marketing advancements of the day

Oh, and make sure you don’t let the power go to your head. You were an intern once, remember!

To become a Marketing Manager, you’re going to have to devote a lot of your time and a lot of your effort to the field. More to the point, you’re going to have to get an education in the field, pick up an internship, get an entry-level job, market yourself, work on a number of your skills, join marketing associations, and, last but not least, carry on your growth even when you’ve made it.

4 Ways to Improve Your Bounce Rate

There may have been some changes to how businesses use their bounce rate analytics, but they remain an important tool. A high bounce rate figure indicates that there is something wrong with your website, and they can help you to identify issues with the perfect customer journey to making a purchase.

High bounce rates can be a cause of frustration, but they can be transformed in some simple ways. Don’t assume that the problem will resolve itself, as a too-high bounce rate is usually a sign of an onsite issue. If you’re having problems with a worryingly high bounce rate, then here are the best ways to get those numbers down and your conversion rates up.

Seamless Product Pages

As one of the page types that are especially prone to a high bounce rate, you need to make sure that your product pages incorporate a variety of essential elements. It can be difficult to balance the need for the relevant information without overwhelming the viewer. It’s a simple matter to learn product page design best practices from Thomas G. Bennett, and by implementing these changes, you will be improving the value that you provide while addressing your bounce rates.

Loading Time

It’s easy to assume that a high bounce rate is being caused by bad content. This is not always the case, and sometimes a site visitor won’t even get the chance to see your content because they bounce away before it can fully load.

If it takes longer than three seconds to load a page, then 40% of users will simply go elsewhere. Before you start looking at giving your content a refresh, make sure that your pages are working fluidly and quickly.

The Importance of Formatting

While content is the most important element of your website, how you present that content is also of paramount importance. Long walls of text are rarely likely to be read in their entirety, but you can tackle this issue with some simple formatting tricks. If you want to reduce the sense of work in the eyes of your customers, then you should consider breaking up your content with:

  • Subheadings
  • Unique images
  • Bullet Points
  • Overviews and summaries

The goal with your content is to ensure that your users are better able to skim and scan for the relevant information. This can keep them reading for longer, meaning that your bounce rate will be reduced.

Seamless Navigation

If your site visitors are unable to find the right pages quickly, then they will leave your site. You need to look at your existing pages and identify bottlenecks in the customer journey. You should always have regular sessions where you look at your website from a customer’s perspective, and travel through the various pages in the same ways that customers will. Understanding how your customers use your pages can help identify your problem areas, making it easier to spot the reasons for a too-high bounce rate.

The modern consumer expects all of these essential elements of a website. If your bounce rates are too high, consider these as the most common problem areas and find the right solutions. Identifying and tackling the reasons for a high bounce rate can be straightforward, and could transform your audience engagement, your conversion rates, and your bottom line.

Areas Of Business That Can Benefit From New Technology

Technology, data, and business have always been closely intertwined, but never as much as in 2019. Technology and data insights have evolved at an alarming rate in recent times, and now they can be used to make significant improvements to a business in any industry. So, if you are looking to improve your business, find greater success and solve problems then this is certainly an area that you should be paying close attention. There are a wide number of ways in which technology and data can be utilized to improve business in 2019, but below you will find a few of the more effective strategies.

  • Marketing

One of the most obvious ways that you can use technology and data to improve your business is with marketing. This can be done in many different ways which are important for creating a strong online presence and targeting the right customers. Here are a few effective methods for doing this:

  • Web design and optimization
  • Search engine optimization
  • Pay per click advertising
  • Content marketing
  • Video marketing
  • Social media
  • Safety & Security

Businesses are always at risk from criminals, but the landscape has changed drastically with the rise of cybercrime which is an enormous global problem affecting businesses of all sizes and in all industries. Fortunately, advances are constantly being made in cybersecurity along with security technology so that a business can protect itself both digitally and physically.

  • Customer Service

Customer service remains one of the most important aspects in business because it can help you to retain customers, benefit from word-of-mouth marketing and increase brand reputation. Technology can be used to improve customer service through chatbots, interactive websites, online chat support, and 24/7 customer service through social media.

  • Problem Solving

Many businesses operate with problems that they are unaware of, which can stop them from reaching their potential. You can use data to identify the root of problems with helpful tools such as the Pareto chart. So, what is a Pareto Chart? This is part of the Six Sigma methodology and is used to analyze data about root cause problems in processes so that adjustments can be made. Learning how to make these charts could have a significant impact on the success of the operation.

  • Productivity

Technological advances in recent times have allowed for significant improvements in workplace productivity. There are various apps, tools and software that can be used by management and staff to automate tasks, streamline the operation, manage time more effectively and increase communication. Additionally, technology has also enabled employees to easily work remotely which can be beneficial for all parties and should be seriously considered by all businesses especially if you are looking to reduce costs.

Technology and data can be used to improve practically all areas of modern-day business. A smart and current entrepreneur will be aware of how to utilize the latest technology in order to make improvements to their business operation with the above being just a few of the key areas that can benefit from this. With so many advancements constantly being made, a business owner must also constantly be on the lookout for new ways in which they can use tech and data to succeed.

3 Simple yet Effective Ways to Market Your Business

Marketing isn’t all about flashy campaigns. You don’t necessarily have to throw hundreds of thousands at an advertiser in order to promote your business. Sometimes, some of the simplest marketing techniques turn out to be the most lucrative.

To find three of the most simple yet effective ways to market your business, make sure to read on.

Email marketing

There’s still a place in the world of advertising for email marketing. For one, it’s a proven and effective way to keep customers informed and up-to-date with regards to the latest happenings in your business. This is because the majority of people check their emails countless times a day, making it a vessel you can use if you want to saturate your customer base with ongoing news. For this reason, you should be integrating with an email marketing provider to ensure that your brand is getting the day-by-day boost it needs.

To ensure that the integration between you and your third-party email marketing provider is as smooth as can be, you should also work alongside a great software development company. Such a company would be able to guide and consult you in a number of ways, and the knowledge that they impart upon you will help you to optimize your email marketing process. Take a look at this software development company listing to find the company that offers the best support when it comes to external integrations.

Blogging

If you want to advertise your business in your own tone of voice, then blogging is the marketing medium for you. By embracing this form of online marketing, you’ll be able to reach your customer base directly in a highly engaging manner. You’ll be able to share interesting tidbits about your business and on your market in general, and you’ll be able to provide information about upcoming events.

Trade shows

The Internet may offer up a plethora of today’s most effective marketing opportunities, but there’s still a lot to be gotten out of pitching up at a trade show for a few days. By setting up a stall at a show, your business will come into contact with a host of potential customers and clients. As they pass your business by throughout the duration of the show, you’ll have the opportunity to draw people in and really generate a buzz for your business.

Your work won’t be done once the doors to the trade show close for good, however. After the event has finished, you’ll still have the important job of chasing down all the customer leads you obtained. If you don’t get into contact with everybody that paid an interest in your product and services, then all that time you spent standing at your stall promoting your business will have been for nothing.

Sometimes, the best thing you can do is strip everything back and go down the simple route when it comes to marketing. By doing so, you could find your brand being boosted immensely without you having to shell out loads on your advertising campaigns.

 


Of course one of our primary services is SEO and we are recognized as a top Search Engine Optimization Company on DesignRush. Contact 3PRIME to discuss what keywords you think will generate leads for your business!

Advice For Rewarding Staff At Christmas

Christmas is an important part of the year for small business owners, and it is essential that you use this time to celebrate the hard work of your employees. Having a team of hard-working employees that get on well alongside one another is crucial to success when you have a small team, but this is not something that can be developed overnight. It is important to use team bonding activities and exercises throughout the year, but you can also use the holidays as a time to unite and celebrate. Read on for a few tips as to how you can go about doing this.

  • Christmas Party

Most businesses will have a Christmas party which can be a brilliant way to celebrate a year’s hard work and allow staff to relax and enjoy one another’s company. This could be a party in the office, at a hired venue or a meal and drinks out on the town. No matter where the arty is held, it should be focused on having fun and enjoying one another’s company and not related to work.

  • Team Days Out

Before finishing for the holidays, you could organize a team day out for bonding and relaxing. This could be to a nearby city, to the coast or for a fun-filled activity day as these are designed to be enjoyable but also with the goal of bringing staff closer together.

  • Christmas Bonus

There are few better ways to thank your employees for their work and to put them in a good mood heading into the holidays than a Christmas bonus. Money is the main driving factor in most cases so adding a little extra to their paycheck during this expensive period of the year is sure to be highly appreciated.

  • Live Entertainment

Tickets to any form of live entertainment can be a nice way for a small business owner to spend quality time with employees before the break and show appreciation.

What you choose will depend on your team, but a few options include a theatre production, sporting fixture or a concert. There are often many high-profile live entertainment options at this time of the year, and you should be able to find tickets for affordable places through ticket sale opportunities.

  • Gifts

Christmas is a time for buying gifts for those close to you and doing this for employees will show that you value them not only as an employee but as a person. This is particularly true if you purchase individual gifts that are well-suited to their tastes and interests. Many offices organize a Secret Santa which is a nice idea, but you can take this one step further by providing your employees with individual gifts.

It is important that every small business owner considers the Christmas period and how they can use the holidays to show appreciation for their employees. This is vital for keeping morale high and creating an enjoyable working atmosphere going into the break so that everyone returns in the near year feeling energized and motivated for a productive start to the year.

How To Improve Your Small Business Marketing Approach

Marketing for your small business isn’t an easy task when you likely already have limited time and money. Being short on staff and resources also doesn’t make your life any easier. Stay hopeful, because there are a few tips in particular that will help you improve your small business marketing approach so you can achieve better results.

What you don’t want to do is take no action and assume consumers are going to simply find you on their own. There’s a lot of noise in the marketplace and online, and you have to be able to creatively cut through it, so you get noticed.

Set Goals & Track Progress

Quickly improve your small business marketing approach by taking the time to set goals for what you want to accomplish going forward. It can be that you want to grow your following on social media or launch more online advertising campaigns in the following year. Not only come up with new objectives, but also define the metrics you want to monitor and track your progress, so you know what’s working and what’s not.

Consult with the Experts

Your marketing strategy will be a lot stronger when you don’t try to tackle all of the moving pieces yourself. As a small business, it’s important to know when to outsource different projects and reach out and consult with the experts on what you’re thinking and wanting to do. For instance, review this online resource that covers various gadgets and tech and you can read for yourself why hiring a website designer is always better than doing it yourself.

Engage on Social Media

Not only should you be spending more of your time on social media, but you want to make sure you’re engaging on these platforms on a regular basis too. Improve your small business marketing approach by sharing relevant and valuable content, asking questions and addressing any customer service issues that pop up. If you’re not interacting on social media, then you’re missing out on getting in touch with a large segment of your target audience.  

Work on Gathering Testimonials

Ultimately, consumers want to hear from other consumers like themselves about how their experience was with a brand or company. You can improve your small business marketing approach by being proactive and collecting numerous client testimonials for your business. Post and share them on your website and social media and let it be known why consumers enjoy working with you. You can advertise all you want, but what’s truly going to cause people to take action and want to learn more is if they hear positive remarks from other shoppers.

Conclusion

Marketing products and services for a small business is challenging, but it’s possible to be successful with the right strategy in place. Use these tips to help you enhance your approach and not only build trust with consumers but drive in more business and sales. Remain patient because it may take some time before your efforts begin to pay off.

What website owners need to know regarding Facebook’s Pixel Update

If you have received the Pixel update notification from Facebook and have questions, we’re here to help!

Our advice regarding Facebook’s Pixel Update Announcement

Definitions

The Facebook Pixel – a Code snippet you have or should have on your website to track customer interactions on your website related to boosted posts or Facebook ads. If we have managed FB ads for you, we certainly added this for you.
First-party Cookie – A cookie your website puts on a visitors browser to register their device. If you have a shopping cart, you definitely use them. These cookies are read by your own website to personalize the experience for your visitors based on the prior interactions.
Third-party cookie – A cookie on your website that comes from a 3rd party. These are now being effectively blocked by Apple’s Safari browser, Mozilla Firefox, and many ad-blocking tools. Right now, if you use the FB pixel, it is adding a 3rd party cookie to the users browsing activity.

Why is Facebook Making this change?

The purpose of this is to get advertisers to allow Facebook (Opt-In) to establish a first-party relationship with their website visitors. Once advertisers opt-in to first-party cookie data sharing, you are enabling Facebook to create cookies in your visitor’s browsers that pass data back to Facebook in compliance with how privacy-oriented browsers are requiring data to be shared.
You need to option to this if you have previously used the Pixel. After October 24th, new pixels will automatically opt-in unless advertisers opt out.

Should I Opt-In?

If you are using Facebook ads, you definitely want to opt-in to this. If you are not using Facebook ads, or if you are in a heavily regulated industry, then you are probably already aware that you can’t use some of the more interesting features of retargeting and digital ads and you probably want to opt-out. To do so, take the steps below to make sure you are opted out.

How to I Opt-in or Opt-out?

  • Login into your Facebook account [link, new window]
  • Go to Facebook’s “Events Manager”
  • Under “Pixel and Cookie Settings,” you can choose to turn off first-party cookies.

If you have questions, feel free to call or contact us!

Six Ways To Protect Your Emails

In today’s day and age, everyone relies on their email account heavily whether this is for work, study or simply for their personal life. While emails are a superb way to communicate and stay updated on important information, they can also be dangerous as many hackers and cybercriminals will use emails to either gain access to your private information or to install damaging software on your computer. There are many advanced scams and constantly new ones being developed which means that everyone with an email account needs to consider a few ways that they can protect their email account and stop cybercriminals in their tracks.

Strong Password Protection

Every email account will be password protected, and it is important that you are using a random password which nobody could guess. It much easier to think of something personal like your favorite sports team or film, but this can make it incredibly easy for hackers to gain access to your account.

Two-Factor Authentication

In addition to password protection, most email suppliers also provide two-factor authentication (2FA) feature which adds another layer of protection. In addition to a password, you will also need to have something else to gain access to the account, such as a phone number.

Be Wary of Suspicious Emails

Any emails that you receive are from an unknown sender or seem suspicious in any way should be deleted. You should never open an attachment from an unknown sender, or if it is from someone that you know, but the message sounds suspicious. Additionally, be wary of phishing which will involve a hacker attempting to obtain sensitive data by disguising as a trustworthy entity – these can be difficult to spot so always be careful and check with the trustworthy entity before entering any information.

Anti-Virus

You can also protect your emails by having high-quality anti-virus software like Sonic Wall installed. This will keep you protected against the various email and internet threats and remove anything dangerous that makes it onto your system. Be sure to keep this up to date to stay protected against the latest threats.

Public Wi-Fi & Shared Computers

If possible, avoid using public Wi-Fi to check your emails as it could be unsecured which could allow a hacker to gain access to your account – you can avoid this by using a virtual private network (VPN). Additionally, avoid logging into your account on a shared computer as it could store your password and/or be infected with spyware.

Multiple Accounts

Another way to protect your emails is to use multiple accounts. Many people have a personal and professional email account so that they are easier to manage, but this is also a good way to spread the risk so that if one is compromised then the data contained in the other account is kept safe (provided that you use different passwords).

Email accounts are seen as the gateway into somebody’s computer by cyber criminals which means that everyone needs to be vigilant when it comes to email. The above are all effective ways to protect your emails and your sensitive data.

How to Improve Your Business’s Brand

Your business brand is one of the most important assets that you have. That’s why it’s so essential that you take the time to cultivate it and enhance it wherever possible. No matter which point you are at in the lifecycle and implementation of your current branding strategy, from reputation building to proactive promotion, your brand is often the key to a better business-to-client relationship and will be the foundation of your growth strategy. There are several ways of making improvements to your brand, and if you’re concerned that your current branding is lackluster or underdeveloped, then these three tips should provide you with the starting point you need to improve on what you have already established.

Becoming a thought leader

This is all about the respectability that you want your brand to present to the world. We pay close attention to what experts say, and if you want your branding to have more impact, then you’re going to need to establish yourself as a brand that knows its field in-depth. You can achieve this in numerous ways, but you should concentrate on providing the information that your customers need when they need it. This is most effective in the form of easily obtainable content. Concentrate on your content creation and ensure that you are using that content to provide information and solutions to those that are looking for it.

Real world branding

While the majority of your branding strategy will be focused on the digital, it’s important that you don’t forget about the brick and mortar element of it. Your office space is often where real-world clients will visit, and if you want to portray yourself as a professional company, then your office space is going to need to look clean, tidy, and reflective of your brand ethos. Use an office redesign from the experts at 360degrees.uk.com as an opportunity to ensure that your business brand is present on every level of your business, from your social media pages to your reception area. Consistency is the key to stronger branding, and if your office is untidy or chaotic, then your branding will weaken as a result.

Look to your customers

With the rise of popular, authoritative websites like Tripadvisor, the customer review is more important than ever before. Use your positive reviews and social media comments as part of your reputation-building plan. Referrals and positive interactions with your brand will help to strengthen it, and using those glowing reviews is a low-cost and easy way of giving your brand some positive reinforcement. If you consider that people now do searches for businesses before they commit to utilizing those services, then it should become clear that the positive review can make a very real difference to your overall branding strategy.

Your brand is one of your most important resources, and it will need to be cultivated and looked after if you want it to improve. Take the time to make proactive decisions that will beneficially impact your branding, and it will become the foundation of your business growth.

How to Use Content Marketing Effectively

If you want to achieve any level of success in the modern business world, it’s imperative to have an online presence. To help with that presence, you will need to understand content marketing. For small businesses, it is especially important, and it doesn’t require a huge budget like other marketing strategies and advertising. If you don’t know what content marketing is, don’t let it keep you awake at night because you are not alone. What you truly need to know is that it’s a great way to grow your brand, and how you can use it effectively.

What is Content Marketing?

Content marketing is a way of attracting people to your brand, with the ultimate goal of turning them into loyal customers. You’re not trying to sell to them, but rather, the aim is to be engaging. You should be inspirational, entertaining or educational, but preferably a combination of all three. Content marketing is about sharing information with your target audience, and this content, or information, should be helpful and valuable for them on a personal level. The information could be in the form of blog posts, articles, videos and a range of other formats.

What Sort of Content Should You be Creating?

When creating content, it is important to put your customers’ needs above your own. Put yourself in their shoes in order to understand and appreciate some of the challenges they face. You need to be providing them with helpful knowledge, but you need to be able to understand what it is they need and want to know. Think of it as being empathic; you shouldn’t be promoting or selling your company, not all the time anyway!

Many Content Marketing Initiatives Fail Because There is no Strategy

When it comes to building a content marketing strategy, you first need to define your goals. Review the current communication channels you use and make audits. If you don’t document your content marketing strategy, you’ll find yourself facing challenges. It will also be almost impossible to analyze your strategy and determine whether any changes need to be made.

Grow Your Brand by Building a Reputation  

It is the best way to grow your brand. When your brand is trusted, potential customers are more likely to become loyal. It also makes it easier to influence their future purchasing decisions. Publishing high-quality content is one way to establish authority in an industry. However, it can take up a lot of your time. You may also be lacking in confidence when it comes to writing informative, engaging pieces. However, you don’t need to worry as there plenty of companies with the expertise needed. Working-beautifully.co.uk is one such company that will be able to help with video lead generation because after all, content is not just about words. It’s about images too!   

Analyze Progress

Any effective content marketing strategy should include consistent analysis. Doing so will help you to determine how effective your strategy is and whether it is performing in terms of growing your brand. Effective analysis will include the time customers spend on your site, what pages they visited, conversions, goals, and the bounce rate.