The writing’s been on the wall since Google’s AI Overviews first appeared: traditional SEO strategies were due for a serious shake-up. At Google I/O 2025, that future arrived in full force. With the introduction of “AI Mode” and six other groundbreaking features,...
In today’s digital landscape, the importance of Search Engine Optimization (SEO) has never been greater. With over 5.6 billion searches conducted on Google daily, businesses can no longer afford to limit their SEO efforts to just their websites. The modern...
Written by: Abigail Craig – 3PRIME, LLC. Marketing Intern As I begin my journey this summer working as a marketing intern with 3PRIME, LLC., I’m feeling more than eager to apply what I’ve learned throughout my college career into real world experiences and find...
Link building is an essential piece of any quality SEO strategy. It is an effective way to improve your website’s rankings on Google. We’re here to discuss how to use link building to improve the ranking of a specific page on your website. Before we dive in,...
Late last year Google started rolling out a “continuous scroll” UI on their SERPs for desktop users in the US, this following the scrolling interface being available for mobile search for about a year. We have some thoughts on this. First, we think...
Google Business Profiles can only be managed in SERPs now. What does this mean for you? Through all of these new action icons, Google is restricting businesses and listing management agencies like 3PRIME to modify GBP profiles through the search results page. Over a...
