Improving Landing Page Experience and Quality Score for Google Ads

What are landing page experience and quality score and how do they drive your Google ads? Knowing what these two things are and how to optimize them are essential to running good and cost-effective ads on Google. 

Landing Page Experience

Google Ads describes landing page experience, as the measure of how well your website gives the people who click on your ad what they are looking for. This landing page experience will affect how your ad is shown to people, so it’s important to make sure that you have some of the key elements of a good landing page. 

These elements are:

  • Offering relevant and useful content
    • Your landing page should be directly relevant to your ad group and the keywords within it. If you’re targeting people looking for a specific thing, then the landing page they land on should not end up on a general page for all products like that product. However, if someone is looking for more generalized information, they shouldn’t end up on a landing page that is geared towards one particular product or service. 
  • Be transparent and clear on your website 
    • Your website should clearly state what your website does and what services or products you provide. Your contact information should be easily accessible to visitors of the site. When requesting personal information from customers be clear about where it is going and what you’ll do with it. 
  • Navigation on mobile and website should be easy
    • People don’t want to hunt for information, so make sure that what people are searching for is easy to find. Your site shouldn’t feature a lot of pop-ups that annoy customers and distract them from their intent. Help customers find the content they’re looking for by prioritizing the content that is above-the-fold.
  • Landing page that loads quickly
    • When someone clicks on your ad, the landing page should load quickly for them, whether it’s on mobile or desktop. 
  • Make your site faster
    • Your website should be quick and efficient to use. The longer people have to wait for a site to load the more likely they are to exit from it, and the less likely they are to view other pages on the site.  

Learn how to improve your retail website landing page & experience HERE.

Quality Score

Quality score is described as an estimate of your ads, keywords, and landing pages. Quality score essentially factors in every aspect of your ad and how relevant and effective it will be for the users who it is displayed too. Having a high-quality score can lead to lower ad bids and better positioning. Improving the 3 factors that determine your quality score is essential in your ad performing well.

These 3 factors are:

  • Expected Click-Through Rate
    • Your expected click-through rate determines how likely it is that your ad will be clicked on when shown for your keyword. Google looks into how this keyword has performed in the past when looking at this. This is a prediction and has the ability to affect the prominence and visibility of your ads.
  • Ad relevance
    • The ad relevance score is indicative of how well your keywords relate to your ads. To keep your ad relevance in good standing it’s good to keep a tight group of keywords that are fairly specific together.
  • Landing page experience 
    • As discussed earlier, landing page experience is very important for your ad. You want to make sure that your page loads quickly and that the customer can easily find the information that they were looking for on the page. 

In Conclusion

Overall, there are a variety of different factors that can alter the effectiveness of your Google ads. Landing page experience and quality score are just 2 factors that you should consider and pay attention to. The landing page experience of your ad has the ability to impact your quality score, but it is not the only thing that impacts your quality score. Therefore, you may have a low-quality score and a great landing page experience or a bad landing page experience and a good quality score. If you can keep both of these operating at high levels, then you are in good shape to pay lower for your bids and have better placements and results for your ads!

 

Resources:

https://support.google.com/google-ads/answer/2404197

https://support.google.com/google-ads/answer/1659696

https://support.google.com/google-ads/answer/14086?hl=en&ref_topic=24936

https://support.google.com/google-ads/answer/140351?hl=en&ref_topic=24936

How to Setup Your Google Analytics Account

In today’s digital world, your business presence online and understanding your presence online is essential for vitality. Google offers a web analytic service called Google Analytics that tracks and reports your website traffic. 

 

Step 1

Navigate to the Google Analytics homepage.

Step 2

You will want to make sure that you are signed in to your G Suite email account. In the top right corner of the Google Analytics homepage, you see the option to ‘Sign in to Analytics’ or to ‘Start for Free,’ you are going to click the ‘Start for Free’ button. 

This will bring you to the landing page to set up Google Analytics. Click ‘Set up for Free’ and begin personalizing your account.

Step 3

Here is where you will begin to create and customize your account with the following information:

  • Account Name
  • What are you looking to measure? (Web, Apps, Web & App)
  • Property Setup (Website name, Website URL, Industry Category & TImezone)

 

Step 4

Once your account information is set up, you will be brought to the page that gives you your tracking code.

Copy this tag and apply it to the header of every page on your associated website. This code will be how Google tracks your site’s analytics. 

 

Setting up your Google Analytics account is quick and easy while also providing you with valuable information about your websites visitors. Follow these steps and get analytics up and running on your site today!

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Best SEO Experts in Bridgeport

3Prime was ranked as one of the best SEO Service providers in Bridgeport, CT area. Check out what the article had to say about 3Prime CT SEO services and see what we can do for you.

3 Tips for Enhancing Your Local SEO Efforts

Whether you own a small business or one with multiple locations, local SEO can provide a massive assist in boosting sales.

For those not quite sure what local SEO entails, simply think about your standard search engine optimization tactics. Yet instead of targeting a general topic, it is more specific to your local area. Take an automobile repair shop located in Chicago as an example. Rather than aiming for the general term of “automobile repair shop”, local SEO will go with “automobile repair shop in Chicago”. 

Although local SEO reduces your overall reach, it increases the possibility of your business being found by people that matter: local customers. Did you know that, out of all Google searches in the world, 46% of them are from consumers searching for information about local businesses?

Due to this, your company needs a strong plan in place for local SEO. To help you along the way, consider the following three tips for enhancing your local SEO efforts:

1. Find the right local SEO keywords

First of all, you should identify the local SEO keywords which will bring maximum visibility for your company. Thankfully, this is a simple task. While you can do this with Google Keyword Planner, you also have the option of taking a closer look at your competition and see what keywords they are targeting.

When deciding on local SEO keywords, here are a few other pointers:

  • Don’t forget to do variations on keywords. For instance, “Dallas electricians”, “electricians in Dallas”, “Dallas’s best electricians”. 
  • Google, in most cases, will already know where a potential customer is located. As a result, they will search for “electricians near me” rather than specifying their local area. Keep in mind to also use “…near me” keyword variations. 
  • Long tail search terms are easy to ignore, but they can produce high conversion rates. If you rank first for, say, “Dallas electricians who install solar panels”, this will generate a concentrated customer base.

2. Optimize landing pages

Linking to the aforementioned point about keywords, you should create landing pages that are optimized for a specific topic. This could be for a location, service, feature, or ad campaign. 

When you utilize local landing page optimization, you have a greater chance of targeted customers visiting your website. You can truly highlight a certain topic and improve its local search authority in the process.

Once you have the customer on the landing page, you need to sell them on your business. To do this, you can: 

  • Provide a clear, informative description of what you are offering.
  • Use customer reviews as social proof. 
  • Utilize visual content such as videos and images.

3. Google My Business

This point is short and sweet: sign-up and get your business listed on Google My Business. 

If your business is verified on Google My Business, the rewards can be lucrative. If someone does a local search on Google, for example, your company might end up with a coveted place on their sidebar space. Although even having your location, opening times, reviews, etc. just a quick search away will help customers find the information they desire in a convenient manner.

How to Improve Your Website’s SEO Strategy

Search Engine Optimization is one of the best strategies you can invest in for your website. It isn’t just about making your website attractive in the eyes of Google’s algorithms. Nowadays Google has made updates that reflect user experience. What this means is that, in most cases, providing a great experience for your visitors will translate in a higher ranking on Google.

Keep Up To Date with the Latest SEO Changes

For example, a few key updates that benefit both search engines and users is site speed, site stability, and site security. Without these three pillars, your users will get frustrated, and search engine algorithms will mark you down for it.

The other fact you need to keep in mind is that even professionals in the industry don’t actually know 100% what these search algorithms look for. Google keeps this information under lock and key. Their algorithms also update regularly, which keeps the SEO industry on its toes.

You need to stay up to date with SEO changes at all times, and generally speaking aim to always provide an exceptional experience to your users. The latest changes, for example, reflect the growing use of mobile searches and mobile internet use.

Improve the Structure of Your Website

One area that we know search engines look at is the website’s structure and integrity. From a user point of view, this makes sense. Users are not likely to use a website if it takes long to load, and they won’t check out if they have reason to doubt your site’s security. In order to improve the overall structure of your website, you are going to need to invest in a great host like Onyx.io, which offers a triple-redundant 100% NVMe SSD platform for your website. This keeps it stable, fast, and secure.

What to Fix on Your Website

Once you have switched hosts, you will want to go through and clean up your website. Old SEO strategies, in particular, can actually hold you back more than you think, even if that effort at keyword stuffing is on a page that no longer links up to your website. Unless it is unpublished or deleted, Google’s bots can still find it.

 

  • Delete or Unpublish Unnecessary Pages

 

Go through and delete or unpublish all pages that are not necessary. You would need to otherwise optimize them all.

 

  • Fix Broken Links

 

Go through all your links and ensure that they work. If they don’t, either remove them or replace them.

 

  • Update Old Information

 

Rather than making a new post, guide, or page, update it. Updated content is more valuable to you than posting again.

How to Improve SEO From There

There are a few more ways that you can improve your SEO. To help you get started follow these steps:

  1. Commit to Keyword Research
  2. Optimize Your Site’s Content
  3. Keep a Valued Blog
  4. Optimize Site for Mobile
  5. Optimize Site for Voice Search

The most important thing you need to remember about SEO is that it keeps changing, and therefore you need to continuously update and improve your site.