How to Turn Your Business into the #1 Search on Google

Every website wants to attain the richest prize on the Internet: the #1 ranking on Google. Even second prize, getting onto the first page of Google search results, will suffice for most. 

The reason: barely anyone actually scrolls past that initial page. Statistics suggest only one out of four people will journey beyond the first page of search results. As a result, your website needs to find a place among the top results on Google or it will struggle to attract new organic visitors. 

Yet when everyone has the same goal, achieving that feat is rather difficult – to say the least. Although with careful planning, and helpful advice as found below, it’s not impossible. Below are a few pointers for pushing your website to the #1 spot on Google:

Receive expert advice 

The fight for first place is hard. Even if you’re in a super specialized niche, it is still a struggle to topple the competition in those all-important Google rankings. 

With this in mind, never be afraid to reach out for expert advice. If you get a growth consultant on-board, this can help to save a lot of time and effort. Additionally, they have the knowledge to build your brand and place it on the right path towards Google glory. 

Optimize your website 

Your website needs to be fully optimized to stand a chance of ranking high during search results. What does this entail? Well there are many different SEO points to take into consideration, including: 

  • Using the right keywords.
  • The website is user-friendly and responsive. 
  • The site is fast to load.
  • It is optimized for mobile. 
  • Use of internal links. 
  • Meta descriptions and title tags for pages/posts. 
  • Images have a relevant title and alternative text.

Ultimately, this is a lot of hard work – particularly if you have no prior SEO experience. This is where a specialist can come into play. For instance, Digital Silk is a professional digital marketing and website development company who can wipe out the work and frustration of going it alone. Not to mention that their expertise will deliver an optimized site beyond your own capabilities.

Select the right keywords 

Keywords are so important that, even though they were mentioned previously, they need their own dedicated section. The reason for this is simple: these are the words people will be typing into Google to find your website. 

Due to the competition for general terms, it’s advised to go with long-tail keywords. These are essentially words which include the main keyword, yet incorporate other relevant words. For example, “online marketing” can be turned into “online marketing strategies for beginners”. The latter will have less search regularity out of the two, of course, but there’s less competition – and more chance of hitting top spot on Google as a result.

Post regular, high-quality blog posts 

Quality blog content is integral for hitting top spot. Not only does it increase the scope for targeting more keywords, but you can also increase internal link usage and enhance your authority as an industry expert. 

As for how to upgrade posts to that “high-quality” level, ensure they are stuffed with informative and useful information targeted towards your audience. Also use videos, pictures, lists, subheadings, and anything else that breaks the content up and enhances readability.

3PRIME Recommends Vipre Antivirus Solution for Macs & PCs

For the next several weeks, 3PRIME and we expect many of you, will be activating work from home procedures. A relevant concern is whether the computers your staff may use at home are protected like the ones at your offices.

Cloudflare, a global cloud DNS solution we use for a portion of our client domains, sent 2 interesting statistics yesterday.

  1. As more people work from home, peak traffic in impacted regions has increased, on average, approximately 10%.
  2. In Italy, which has imposed a nationwide quarantine, peak Internet traffic is up 30%.

If you aren’t using a solid antivirus and Internet security suite, we want to share the same recommendation we make for clients experiencing issues with malware on your computers. We have used Vipre Internet Security  for our workstations and laptops since 2012, and in that time we haven’t had to rebuild any workstations due to malware incidents. Prior to this we would have to do this every 6 months or so, a real drag on focus and productivity.

You can protect 10 computers and laptops for $79 per year. Use this link to get the Home Protection package and receive a 20% discount.

Vipre also has several other options, including:

  1. VPN Software
  2. Privacy Shield
  3. Endpoint Security for network administrators
  4. Ultimate Security  package which bundles Privacy shield and VPN with the Home protection license.

While we do not directly support office networks, we’ve found the Home Protection very easy to install and essentially set-and-forget.

Installing Vipre Home Protection

  1. Please use this link to purchase the license for 1, 5 or 10 Macs or PCs.
  2. On that page, choose “Vipre Advanced Security”.
  3. Select the number of licenses you need.
  4. Once you complete the purchase, note your license key.
  5. Download the installation package and install it on each computer.
  6. During install specify the license key.
  7. Complete the installation, including the initial scans.
  8. Setup the scan schedule, we have ours set to run weekly during an evening, but set it to whatever you feel makes the most sense.

How to Start Protecting Yourself Online Today

How to Start Protecting Yourself Online Today 

Whenever we head out the door, we will lock up our homes and keep our pockets zipped up. This is to protect our belongings against any slim chances of theft. However, it’s so much easier to protect your physical belongings than your virtual ones. There are less of them, they can be locked away, you can set an alarm, and we have the advantage of being vigilant about anyone who may be going for our phone or wallet. 

Protecting ourselves online is much harder. All of our data — from login details to personal information to even our buying habits — can be exploited for financial gain. Sometimes you won’t notice the breach because it won’t be your computer that was stolen from, but another business that has your personal data stored away. 

Knowing how to protect your online identity is the first step to protecting yourself online, so follow these steps today:

Go Through and Find Old Accounts 

Old accounts that you don’t use anymore are big security risks, especially if the company has stopped updating their security and are generally running into bankruptcy. In these cases, old accounts are easy pickings for hackers. If that account has personal data like passwords or answers to security questions, you could face a hack somewhere else.

Update All Passwords so They are Unique 

All of your passwords should be unique. Every single one. There are tricks to help you remember all of these passwords or you can invest in a password manager that offers encrypted protection on every account.

Google Yourself 

Old accounts aren’t the only threat to your livelihood. Old posts, news articles — anything that mentions you in a bad light — is something you need to address. On top of Googling yourself, your email, and your phone number, you will also want to go through your old social media posts to ensure that nothing from the past can hurt you in the future. 

The data you need to worry about isn’t just slanderous posts, either. If you publicly mention key data, like where you were born, who your grandmother is and their maiden name, or even what your dog’s name was, then it is a risk. They are answers to your security questions after all!

Use Two-Factor Authentication for Everything 

If two-factor authentication is available, use it. This way you will be required to have your phone or access to another account to login from a new device or computer. 

Encrypt Your Data 

Most laptops will offer the ability to encrypt your data, so if someone steals your computer, they can’t just hack their way in without destroying everything private. This is more necessary for business owners and those whose laptops are worth more than their lives; but, it is still an easy and worthwhile step to take.

Use a VPN 

To protect your search history and online activity you will want to invest in a VPN, especially if you like working in cafes or other public spaces. Free Wi-Fi is easy for hackers to gain access to and hack into your data. 

The level of security you will want to go through will depend entirely on the data you want to keep private. The above list of suggestions can keep your personal data safe from hackers, but if you own a business or work with sensitive data daily, more measures will need to be taken. 

3 Tips for Enhancing Your Local SEO Efforts

Whether you own a small business or one with multiple locations, local SEO can provide a massive assist in boosting sales.

For those not quite sure what local SEO entails, simply think about your standard search engine optimization tactics. Yet instead of targeting a general topic, it is more specific to your local area. Take an automobile repair shop located in Chicago as an example. Rather than aiming for the general term of “automobile repair shop”, local SEO will go with “automobile repair shop in Chicago”. 

Although local SEO reduces your overall reach, it increases the possibility of your business being found by people that matter: local customers. Did you know that, out of all Google searches in the world, 46% of them are from consumers searching for information about local businesses?

Due to this, your company needs a strong plan in place for local SEO. To help you along the way, consider the following three tips for enhancing your local SEO efforts:

1. Find the right local SEO keywords

First of all, you should identify the local SEO keywords which will bring maximum visibility for your company. Thankfully, this is a simple task. While you can do this with Google Keyword Planner, you also have the option of taking a closer look at your competition and see what keywords they are targeting.

When deciding on local SEO keywords, here are a few other pointers:

  • Don’t forget to do variations on keywords. For instance, “Dallas electricians”, “electricians in Dallas”, “Dallas’s best electricians”. 
  • Google, in most cases, will already know where a potential customer is located. As a result, they will search for “electricians near me” rather than specifying their local area. Keep in mind to also use “…near me” keyword variations. 
  • Long tail search terms are easy to ignore, but they can produce high conversion rates. If you rank first for, say, “Dallas electricians who install solar panels”, this will generate a concentrated customer base.

2. Optimize landing pages

Linking to the aforementioned point about keywords, you should create landing pages that are optimized for a specific topic. This could be for a location, service, feature, or ad campaign. 

When you utilize local landing page optimization, you have a greater chance of targeted customers visiting your website. You can truly highlight a certain topic and improve its local search authority in the process.

Once you have the customer on the landing page, you need to sell them on your business. To do this, you can: 

  • Provide a clear, informative description of what you are offering.
  • Use customer reviews as social proof. 
  • Utilize visual content such as videos and images.

3. Google My Business

This point is short and sweet: sign-up and get your business listed on Google My Business. 

If your business is verified on Google My Business, the rewards can be lucrative. If someone does a local search on Google, for example, your company might end up with a coveted place on their sidebar space. Although even having your location, opening times, reviews, etc. just a quick search away will help customers find the information they desire in a convenient manner.

Data Privacy: What is it and How to Protect Your Data?

What is Data Privacy?

Data privacy deals with personal information that is obtained on the web, whether that is personally identifiable information (PII) or personal health information (PHI). It is a branch of data security that focuses on the way that data is handled specifically in regards to consent, notice and regulatory obligations (1). 

Why is it Important?

Data Privacy has become an increasingly important issue for companies to address. Closely held company data is one of a business’ most important assets. Data is useful for mapping company performance, making decisions and solving problems faster, improving overall customer experience and measuring the success of your company (2). It provides market insight and competitive intelligence that can give it an operational advantage in its industry.

Data Breaches has Consequences

There are a variety of ways that a data breach can affect your company negatively. The first that will come to mind to most people is the financial repercussions of the breach (4).

 

These financial repercussions factor in a few different ways:

  • reimbursing affected clients
  • response efforts for breach
  • investigating the incident.

 

A negative impact that is less notable, but equally devastating is the reputation damage it inflicts on your brand. Regaining customer trust is difficult after a data breach. There will likely be customers lost during that time period as people become much more reluctant to use your company (4). These effects may not be permanent, but the time and cost to repair the damage can be significant, so it is important to not overlook the reputational impact data breaches cause.

The Alarming Rate of Data Breaches

Data breaches have become fairly common in this day and age. In fact, in 2018, it was reported that approximately 1.244 billion people in the US had their data breached. These data breaches resulted in 466 million records being exposed. That year, nearly half (46%) of US firms had reported a privacy breach. And making matters worse, 77% of IT professionals said that they did not have a plan if a cybersecurity incident occurred (3)! With nearly half of firms reporting cybersecurity attacks, there must be an increased sense of urgency, seriousness & awareness given to cybersecurity. Better prevention and resolution plans to buffer attacks require such focus and resolve.

How Can You Protect Your Data?

Now that you understand the negative effects a breach can have on your company, how can you prevent them from happening?

 

Here are a few tips to help secure your data:

 

  1. Employee Access & Education – Employees tend to be the easiest (and first) route for cybercriminals to access your data, so making sure that only authorized employees have access to crucial data is important. In addition, educating your employees about data breaches and the steps that they can take to ensure they’re only clicking on secure links and emails is critical (5). 
  2. Backup Servers – Having backup servers that can replicate your data is a good preventative measure. This will prevent large data loss that could occur from a breach (5). Ransomware attacks (where data is forcefully encrypted and held for ransom) can be alleviated when backup servers are employed.
  3. Obtaining Data Privacy Software – There is a variety of different software, like SiteLock, that you can purchase in order to protect your site against data breaches. The software SiteLock detects and automatically removes malware and other infections. It also has the ability to increase web speed by as much as 50%.

Contact us at 3PRIME to protect your website with SiteLock!

 

Data Privacy isn’t just good policy, it’s brand awareness

Data privacy deals with some of the most important personal information that users can provide online. Obtaining this data is extremely useful for companies, as it factors into a variety of different things that help to improve overall customer experience, determine corporate policies, and business operations. The way this information is being stored and protected is essential for companies.

Cyber attacks that resulted in data breaches have become increasingly common, affecting nearly half of US firms. These breaches can have serious effects on a company’s operations and its brand image. 

Make sure that you have preventative measures and solutions in place so that these types of data breaches don’t happen to you! A byte of prevention is worth 1.244 billion people needing a cure!

 

Sources:

www.varonis.com/blog/data-privacy/

www.towardsdatascience.com/how-important-is-data-for-your-business-c15a35c6935e

www.statista.com/statistics/273550/data-breaches-recorded-in-the-united-states-by-number-of-breaches-and-records-exposed/

www.itgovernance.co.uk/blog/the-damaging-after-effects-of-a-data-breach

www.entrepreneur.com/article/332794

We’re Updating Our Servers

We’re always looking for ways to improve our clients’ experience with us. We understand the digital landscape and our goal is to always be a step ahead of any potential issues. To that end, we’ve made improvements to our hosting services and now our hosting is better than ever as we continue to take care of the problems that we anticipate before they’re an issue. We continue to see a high demand for domain management and are preparing a service specifically to alleviate that. What’s a brand really worth if Google doesn’t know it’s there and customers can’t find it?

We upgraded our server and the switchover happened on April 24th at 7 pm. While there will be a lag as all the SSLs (Secure Sockets Layers) get regenerated the end result will be an improved web experience for you and your site visitors. You will receive warnings like this as a result.

 

 

 

 

 

 

 

Or like this:

 

 

 

 

 

 

 

Or perhaps this:

 

 

 

 

We expect no downtime or data loss in the process but if you still see this type of warning in the near future, please let us know. It’s almost certainly a local issue at that point but our goal was to reduce those as much as possible and have as seamless a migration as possible.

Everything will be synced up by the evening of April 25th but DNS can take a day or 2 to propagate. Please reboot your internet router if your local network has issues connecting.

While we are always on the lookout for ways to improve we also love to get feedback from you. Let us know what you’re business needs are and how we can better support all your web design and digital marketing efforts.

Five Ways to Improve Collaboration with Your Suppliers

Your supply chain is always going to be your biggest cost challenge. There are a lot of variables, after all, and you cannot simply reduce your budget with your supply chain or else risk not obtaining the materials and products you have ordered. It is up to you to make it more efficient, from processing times down to the exact number of items that you need. Order too many, you have a surplus that you had to pay extra for. Order too few, however, then you need to pay for processing times, production, and transportation all over again just to keep up with demand.

Making your supply chain more efficient is difficult, yes, but it is not impossible. A great way to start is to work out ways to improve the collaboration between your suppliers. To improve that collaboration, all you need to do is follow these steps:

Improve the Quality of Communication

When it comes to working with others in business, you need to focus on communication. When people respect and like you as a company, they will work well with you. This doesn’t mean you want to be a pushover, but being fair will go a long way towards creating lasting relationships that can even result in long-term discounts and prioritized service.

Don’t Be Quick to Lay Blame

When something goes wrong, it often costs money. This can be a very frustrating experience for everyone involved but before you start pointing fingers remember how other people tend to react to being laid with the blame. Instead, try to take a step back and use these strategies so that you can increase accountability without laying blame unfairly.

Use the Right Software to Improve Transparency

Suppliers need to know what is going on in your supply chain in order to provide the best service that they can. Transparency, then, is key to improving collaboration and communication. Thankfully you don’t need to give them a call and update them on your current business status in order to provide this transparency, just the right supplier portal.

Automate Processes for Faster Management

This software will also need to be able to automate processes using the data you have inputted. It should be able to do things like send out invoices, make notifications, and allow for updates to be made.

Keep The UX Interface Simple

User experience is critical when it comes to working with other people, even if it cannot necessarily always be measured. By choosing software that is simple to use, you will encourage all of your suppliers to use the system you have put in place.

You can generally improve all five of these steps in one fell swoop just by using the right SAP Supplier Portal. The right system can do so much for your company and for your suppliers. It is easy to use, versatile in its use and is smart. Automated reports and tasks can reduce the admin times and processing periods for everyone involved, allowing you, your suppliers, and your customers alike to enjoy a more convenient and cost-effective service.  

All businesses need to collaborate in order to succeed. You do not exist as an island, and by not addressing both the issues in data and in the human element of your supply chain you will never find a solution to the inefficiency you are facing. The right software, however, can solve all your woes, so choose carefully and ensure it suits your industry or can be customized accordingly.

Advertisers Reach Audience Through Personalized Ad Tools by Google

The Google Partner’s livestream event from today, 7/10, featured some great speakers onstage to promote new Google products and marketing innovations. The speakers talked about the latest in Google Ads, Analytics and Platform Solutions.

 

Google is Promoting Machine Learning Benefits with new Advertising Campaigns

 

  1. Google Marketing Platform combines the most common Google services into a single platform
  2. Google Adwords > Google Ads
  3. New campaign types are available aimed at catering to specific business categories.

 

Google Marketing Live Keynote Highlights

Keynote speaker Sridhar Ramaswamy discusses how Google ads are changing to work for everyone; being valuable, transparent and trustworthy. Marketers will learn how to deliver more effective ads that put people first.

 

Google wants to help advertisers understand how to satisfy customer intent by leveraging machine learning and custom approaches to campaign building. Google search results are more tailored to needs through price, reviews and nearby locations of what the customer is searching. New controls are available to consumers control ads and control how their data is used. Additionally, display ads contain new controls to allow advertisers more conceptual control over what types of content their ads can show up on.

 

Check out the image below for examples of site category types you can manage in Display Ad campaign placements.

 

With Google ads, you can now:

  1. Deliver ads tailored to the customer
  2. Combine enterprise and marketing
  3. Measure digital media results
  4. Have a simpler way to purchase ads.

 

Sridhar drove home the reminder that your customers must have your trust. Although customers are now more difficult to please than ever before, the onus remains on agencies and advertisers to create ads that earn trust FTW!

 

Relevant video ads are shown to add an impressive positive influence

Guest speaker Nicky Rettke discussed how to drive better results by being relevant to the consumer. The marketer needs to not only find the right keyword, but assist the consumer in every step of the way to purchase. Being relevant helps you to understand the consumer.

New video ad options for youtube ad some really interesting potential approaches. They are trying to to make it possible for businesses & brands to use the buying funnel step to define appropriate advertisement goals. And, for the first time, you’ll be able to integrate a conversion form right below the video. We can’t wait to try one of these!

 

Some of the new features on Youtube include:

  1. Truview for Reach helps to raise awareness throughout a broad set of customers.
  2. Trueview for Action helps to take those customers and drive conversions to your site.
  3. Trueview Ads allows users to skip ads after 5 seconds
  4. Trueview Instream Ads allow viewers to watch 30 seconds of the end and end the video or interact with the ads.

These are powerful when matched with intent audiences, which help reach the exact people you are looking for at the time of purchase. With call to action buttons on the videos, the consumer shopping experience is simpler while driving brand awareness and measuring results.

 

Anthony Chavez, another guest speaker today, talks about machine learning and how to use it to your advantage. When you search Google, it collects your information to give you an ad that is relevant and tailored to your needs. Smart bidding helps to make bids based on customer intent and context from searches. Google recently introduced responsive search ads, which allow for more flexible yet simple ads to drive results. Google will mix and match your headlines and descriptions to deliver tailored messages and find the best combinations. Landing pages on on mobile will also aid in the customer experience if they are quick. If you have a slow mobile  site, it will drive customers away. The landing page speed score will help to determine which pages give the best customer experience and which need to be better optimized.

 

What has Google Got for Small Businesses?

Guest speaker Kim Spalding discusses how simplicity is essential for business, especially those that are small. The new ad solution for small businesses, smart campaigns, uses the innovation and technology from Google ads to give for a simple experience. Machine learning will find you new customers and optimize campaigns to save time and focus on results. Smart campaigns will get you 3 times better results with getting your ads to the right audience.

 

What can you do with this information?

With Google’s new updates and features, advertising has never been simpler with saving time, making direct connections with customers while driving performance. Get better results with updates that tailor your ads to the right customers at the right time. To make the most of the rich, intense moments when your customers need you, contact us to help get you setup and ready to use the new Google tools that leverage machine learning to deliver better results!

If you have not yet seen the Google Livestream from 7/10, you can view it below:

Google Partner’s Connect 6/25

The Google Partner’s Connect from today was all about how consumers have changed behaviors, which in turn changes the way we do business. Since consumers are in the driver’s seat, companies have to follow their every step in order to efficiently connect with their consumers. Connecting in the digital age is now more important than ever since consumers go digital to decide what to purchase and from where.

Since over 50 percent of the world has internet access, the ever changing times are prompting companies to be more mobile-friendly. Mobile changes everything and gives us power, while keeping us constantly connected. There are currently over 8 billion connected devices from smartphones to smart watches – which are more devices than people on the Earth. In 2020, there will be over 20 billion connected devices, which pressures companies to always be up the latest technologies to communicate with consumers.

Mobile shopping is now more popular than ever and digital shoppers are now representing over 1.8 billion of the entire global population. Consumers are more curious and constantly look up information on Google and Youtube. The phrase “just Google it” has become more known than ever. Youtube is also a platform that companies use to give consumers detailed product descriptions. In the past 2 years, videos with the word “review” in the title had over 50,000 years worth of mobile watch time on just mobile alone. Platforms like Youtube are extremely important to utilize for path to purchase.

Consumer behavior is changing, and we are now seeing the following three behaviors from consumers.

  1. The first behavior is consumers are more demanding now that everything is quickly available on mobile. With Google, all of the information we need is right at our fingertips. We get a more personalized and accurate view of the world from location and language to how companies convey their brand. Consumers no longer include “near me searches”, since Google has the technology to discover your current location.
  2. The second behavior consumers use is an increase in searches for personal products and services. An increase in “I” or “me” searches, such as “which dog is right for me?” are trending with Google searches. Consumers are demanding more immediate assistance, loyalty from retailers and expect companies to engage and make their shopping experience user-friendly.
  3. The third behavior seen with consumers is they are becoming impatient with services. In fact, mobile searches for same day shipping has increased by 120%, and major companies like Amazon need to meet the needs of these consumers.

With the age of assistance, there are now more opportunities than ever to connect with consumers. You must make sure item description is up to par – from title descriptions to rich keywords. Reach the right people to your products and stand out with free shipping and promotions during holiday seasons. Use past data from last holiday season to anticipate the upcoming holiday season: anticipate traffic, highlight promotions, have a quick mobile site and use the correct audiences. By creating a seamless shopping experience for our consumers in this digital age, you will be sure to see both sales and efficiency increase.

 

Below is the Google Partner’s Connect Video if you have not yet seen it today!

Social Media Advertising to a Baby Boomer Audience (Infographic)

Baby boomers make up much of the online population and successful businesses should cater marketing efforts towards them. The latest research shows that Baby Boomers are using social media now more than ever. Not only have they embraced social media for communication, but they’re also using it to their benefit in a variety of ways including product research. Baby boomers now spend a whopping 27 hours behind the computer screen each week, 2 more hours online per week than millennials aged 16-34. Opportunities to reach Baby Boomers exist in unexpected ways for companies willing to think outside the box.

We developed an infographic that shows just how much baby boomers are using social media today. Baby Boomers have found more ways to utilize technology and social media, check out the infographic for more stats to better understand and target them.

Click here for the full infographic