Our client, a pest extermination and removal service, signed up for the LENS program to enhance their positioning on Google’s local searches and acquire new customers in an uncertain and unprecedented time. Their first ninety days of being on the LENS program was successful in meeting these goals.
Their first month helped us establish a base point of searches and calls to their business. As we can see from the data in the first month, after careful keyword refinement and content creation, they experienced a 61% increase in views on Google and an over 100% increase in conversions to their website. There is also a trend that emerges in the quantity of calls they receive, coinciding with aberrations in the weather.