Why do reviews matter?
You may already know that keywords are a big part of SEO. But did you know that when it comes to local SEO, customer reviews play a massive role? Those stars next to your business name are critical to maximizing your leads from Google Maps.
Reviews are not praise or criticism of you, the person. They are a reflection of the experience the customer had at your business. Both negative AND positive reviews help improve your local SEO.
95% of online shoppers read reviews before making a purchase, and 72% of those shoppers won’t make a decision until they read reviews about the business. Those reviews are absolutely critical to success. Online reputation matters more when making a purchasing decision than it ever has. Potential customers want to see positive reviews before they’ll consider spending money with your business. Having NO reviews is not a good look!
Customers increasingly turn to their devices to help make decisions, such as where to eat, which vendor to hire, and shopping. Because of this, the consumer expects search engines to return the best companies with the highest rated products.
It is clear that making review requests a part of your business process is necessary if you want to generate leads online. And we are here to show you how we make this easy for you!