over a layer of information services
to connect buyers to your business
through the medium of search.
EVERYTHING YOU KNOW YOU NEED AND NOTHING YOU DON’T
Local search marketing (also known as local SEO) utilizes a variety of tactics to make your business more visible to local users searching for the services you provide. The key aspects of Effective Local Search Marketing include:
The overall goal of local SEO is to improve your website’s search engine rankings. 75% of users never scroll past the first page of search results, so being on the second page of a search engine is a huge disadvantage. The more high quality listings you have, the more Google trusts your website. Increased trust leads to higher rankings. This is why local search marketing is a vital part of any SEO strategy.
For over a decade, 3PRIME has approached Internet marketing and web development with professional expertise and an unrivaled dedication for success. Employing a wide range of technical competencies, we know how to help businesses handle online marketplace issues and take advantage of opportunities before they go mainstream.
As a local business, we can help you in ways that larger marketing companies can’t. We are able to meet with you face-to-face and answer any questions you have. No matter what your issue is, we’re only a phone call away. We understand the challenges you face because we’ve faced them ourselves.
WE OPTIMIZE AND PROMOTE YOUR GOOGLE LISTING SO CUSTOMERS FIND YOU FIRST
Everyone agrees that phone books have been made obsolete by the Internet. Every month in the United States, 10 billion searches are conducted and 43% of these searches have “local intent”. In other words, people are spending almost half their time online looking for services in their local area.
When is the last time you opened the print directory? Your customers aren’t either.
No Confusion
Your business’s online listings must contain the correct contact information. Incorrect listings, besides causing confusion, will lower your business’s overall search engine rankings. Listings in important directories, especially Google My Business (formerly Google Places), can be even be deleted if contact information is inconsistent throughout the Internet. Local search marketing ensures that these problems will never happen in the first place.
Make Changes Easier
When you control your listings, you’re able to make changes to the information anytime you want. You can change your business’s name, address, etc. and these changes will take place instantaneously. This is especially useful if your business moves in the future.
Enhanced Marketing
You can add coupons and other promotions to your local listings with ease. You can also take advantage of the video and photo features that some local search directories offer.
Reputation Management
Users tend to trust online reviews, especially from people in their own area. This is why you should encourage your customers to leave reviews. When it comes to nasty customer reviews, a lot of them are not necessarily true but simply embarrassing. With local SEO, you can address these reviews by getting them changed or deleted. In addition, you can respond to both positive and negative reviews, showing you are engaged with your customers, a far more critical sign to others than never having a negative review.