What is an Internet Search Engine?

A search engine is a website that uses a series of algorithms, or specific computer programs, to find a selection of the most relevant websites based upon a search criteria. Most search engine users rely upon simple keyword searches to find web pages about their topic of interest.

Depending on the purpose or ability of the search engine, users may enter a combination of keywords as their search criteria. The word keyword has been adopted for a variety of purposes but in the context of this article, a keyword is any single term such as “car” while a keyword phrase is a more specific phrase made up of more general keywords, such as “new car loan”. As the internet grows in size and in variety of uses, search engines continually change to find web pages faster, and deliver the most relevant search results to the searcher.

A website is made up of web pages which is what we all view when using a client browser such as Netscape, Internet Explorer or Mozilla FireFox. With the number of web pages growing by the day, the best estimate available as to the size of the internet is the number of web pages contained in the largest search engine’s index. When a search engine performs a keyword search, it must have a set of possible results. We refer to this as its index. Google™ currently boasts the largest search engine index, proudly announcing on their homepage that, as of this writing, they are searching over 8 billion distinct web pages.

This is not, by any means, the full extent of the Internet as companies like Google hasten to break new ground in areas like indexing telephone directories and public information. Even with this “limited” set of possible search results, finding the page or pages you want fast and with more competitive relevancy is the mission of search engines. If a search engine is not know for delivering relevant results when searched, the engine will have no users conducting searches and generating traffic to resulting websites. It is the massive amounts of traffic delivered from search engine results that generates revenue for businesses who in turn seek to earn more potential customers from search engine queries.

Because of the popularity of Search engines and their applications for E-Business, new ideas involving or catering to search engines are making their appearance on the web every week.

Read more: Who is on top in the Search Engine Business?

3PRIME Products

As we are interested in bringing our flavor of customer interaction and service excellence beyond our core services, 3 Prime will also be applying our methods to our own e-commerce storefront.

Some of the products we are considering are:

2010 3PRIME Press Releases

3PRIME Builds New Website YankeeAppraisal.com

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NORTH HAVEN, Connecticut (PRBuzz) July 9, 2010 — 3PRIME is building a new website for Hamden, Connecticut based Yankee Appraisal & Title Services, LLC. The new website will enable customers to easily order services online using a credit card or PayPal account at www.YankeeAppraisal.com. Yankee Appraisal & Title Services specializes in residential real estate appraisals, title searches, deed recording, and flood determination…

Read the rest of the release here

CT Web Solutions Company 3PRIME Partners with Spectrum Marketing

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(PRBuzz) July  16, 2010 — The Spectrum Marketing Group, a family owned business located in New Bedford, Massachusetts, has entered into a strategic partnership with 3PRIME. The Spectrum Marketing Group has over twenty years of experience working in marketing, advertising, publishing and direct mailing. Recently, they received a new face for their online relations thanks to a site redesign by 3PRIME…

Read the rest of the release here

Spectrum Marketing Group

Spectrum and 3PRIME Partner to Develop Web Real Estate

We’re happy to announce that 3PRIME has recently partnered with the Spectrum Marketing Group, a family owned business located in New Bedford, Massachusetts. The Spectrum Marketing Group has over twenty years of experience working in marketing, advertising, publishing and direct mailing. And thanks to a site redesign by 3PRIME they’ve received a new face to their online presence.

It’s a mutually beneficial partnership that the Spectrum Marketing Group sees as an opportunity to provide their clientele with additional services, “Even if someone already has a website, 3PRIME can help develop, or redevelop the existing site to be more effective, user friendly and optimized for search engine results.”

At 3PRIME we understand that choosing partners is the key to business development. Spectrum’s experience with the Real Estate Book makes them a natural choice for us to expand our service to the real estate industry. We’re thrilled by the prospect of working on future ventures with Spectrum and other like minded companies.

Case Study: AttorneyFind.com Cleanup

AttorneyFind.com, online since 1997, has consistently provided quality leads to private attorneys and law firms by way of their online visibility. Their search engine pay-per-click (PPC) advertising campaign and their natural search engine rankings bring constant traffic to their homepage search function, allowing visitors to freely search their database of listed law offices through a 3 step process, resulting in a short list of legal category specific lawyers that can advise on specific areas of law and provide legal services to the visitor. Perhaps the most important quality of their online attorney search is that visitors can designate their region, city or state, being as locale specific as they choose to find a local or regional a practice as they need or desire.

In August 2005, due to algorithmic changes by Google, the leading search engine both in terms of daily searches and traffic delivered to websites listed in their mammoth database of potential search results, AttorneyFind.com disappeared from Google’s index. Along with losing their natural search ranks, Google no longer reported that the AttorneyFind domain existed in their database of active websites. While AttorneyFind.com was still online, and had never ceased to function properly, the search giant no longer acknowledged their existence or experience in the market.

We became aware of this when we were contacted by AttorneyFind’s website administrator to provide an explanation and solution to their quandary. What follows is a report of what we determined to be the explanation for their disappearance, what we did to resolve this issue and what resulted from our actions.

What was wrong?

Google provides some explanation of what consists of acceptable and unacceptable activities and content for websites that want to be included in their online database of potential search results. These Webmaster Guidelines have remained fairly consistent over the years and can be reviewed here: http://www.google.com/webmasters/guidelines.html.

AttorneyFind had in the past worked with what, at the time, were the standard for search engine optimization practices. The additions they made to their website were intended to enhance their homepage as a prime destination for web users searching for law firm contact information. We analyzed the massive index of pages that had been generated to improve AttorneyFind’s search engine rankings and determined that they were now in violation of Google’s guidelines. Specifically, the AttorneyFind.com domain contained over 1000 pages created solely for the benefit of search engine software called spiders. Here are the 2 most relevant quality guidelines to AttorneyFind’s position:
1) Avoid hidden text or hidden links.
2) Don’t load pages with irrelevant words.

AttorneyFind’s homepage contained 30 hidden links targeting 25 pages generated to use Google’s algorithmic appreciation of anchor text, or clickable link text, to AttorneyFind’s advantage. The pages that were linked to from the homepage and the pages they in turn linked to were loaded with irrelevant words and links that in the past may have earned AttorneyFind.com a prominent place in Google search results for their relevant keywords and keyword phrases, but were now detrimental to their very inclusion in Google’s search index. 3Prime was glad to quickly address this situation and make a concerted effort to regain AttorneyFind’s valuable search engine real estate.

What we did

AttorneyFind needed to do all of the following, which we split into 3 distinct phases.

Phase 1: Site Cleanup – Rid the AttorneyFind.com domain of pages violating Google’s Guidelines.
1) Remove the hidden links from the homepage
2) Remove the 1000+ pages that violated Google quality guidelines
3) Remove comment tags containing keywords and keyword phrases
4) Remove unnecessary keyword density in HTML attribute tags
5) Replace hidden links with visible navigation text links

Phase 2: Search Engine Optimization – Optimize the website by replacing removed pages with pages that could be used to provide informational content to visitors and search engines.
1) Convert HTML pages to ASP for easier site maintenance and future enhancement
2) Consolidate JavaScript, which is not read by search engine spiders to supporting pages for improved spiderability
3) Ensure no broken links or images
4) Create 2 press releases to alert search and news engines to AttorneyFind’s revision
5) Generate an XML formatted Google-friendly SiteMap to alert Google to the removed pages and locations of new pages

Phase 3: Submission – Submit AttorneyFind’s new, cleaned up website to Google for re-inclusion using Google’s new SiteMap generation and submission function (Beta).
1) Submit the XML formatted document we created designating all the pages of AttorneyFind.com to be included in Google’s search engine index
2) Submit and distribute the 2 press releases as widely as possible.

It took 76 hours over 3 days to complete these tasks but all proved worthwhile.

What results were achieved

Our tasks were completed Friday by the close of business at 5pm EST. On Sunday, Google’s spiders revisited the AttorneyFind.com homepage and included it in their index of potential search results. AttorneyFind.com had earned back many of its natural search positions, with some reduction in ranking such as #1 to #3, and now had much better website architecture to move forward with in the future.

Interestingly enough, Google still reported many of the pages that were removed as being a part of their index. As the site is respidered, we expect these pages to be removed from Google’s index, and be replaced with the well-formed, search engine friendly pages that we created so that the website would be in a good position for future improvement.

Using search engine position monitoring software, we checked for AttorneyFind’s presence in all of Google datacenters and were proud to see that each Google datacenter had the same results. Our goal of returning AttorneyFind.com to the Google fold was achieved.

View our rankings results online at:
AttorneyFind Cleanup

Update: October 2, 2005

AttorneyFind.com is once again #1 in Google for their most important, highest traffic term, “Attorney”.

About 3PRIME

3PRIME, with operations based in New Haven, CT, offers search engine marketing services to small and medium sized businesses. Consisting of 3 experts, 3Prime can help your business earn prime visibility in the major search engines through a process of website goal analysis, strategic planning, aesthetic graphic design and layout modifications, advanced web programming and link popularity building.