Four Ways to Streamline Your Law Firm

As with any business, the less time that is wasted doing menial tasks between clients, the more profits can be made. Of course, that isn’t to say that you should take your time when dealing with clients, either. Very few lawyers will be able to charge their clients on an hourly basis, with most working on a no-win-no-fee basis. Due to this, it is critical that you streamline your law firm, starting today, and to make that happen, you should follow these steps.

Improve Office Layout and Function

The office environment plays a critical role in the overall function and performance of your employees. If it is not well designed, it could hurt their productivity. If it is not easy to find the items they need, it could hurt time management, and so on. By improving the office layout and making it easier to locate files, forms, and other important items, you can help your associates work better and faster. Add in a few decorative elements and plant life and you can further boost their performance by catering to their health.

Migrate Your Data to a Secured Cloud System

Your employees should be able to access the information that they need when they need it. In a digital world, this information should be backed up and accessible online. By migrating your data to the cloud – and taking care to ensure that the cloud system is exceptionally protected – you can improve the overall efficiency of your associates. Cut down on time it takes to find information and allow them to access it wherever they may be, with a client or at home for example, and they will do more for your firm than they could before.

Use Law Firm Management Systems

Just as you need to be able to find all of the files, forms, and stationery in the office with ease, so too do you need to be able to find information with ease. Management systems allow you to do this and so much more. Choose the right system for your business from redbricksolutions.co.uk, and you will be able to manage accounts better, get forms signed, stay on task, and so on. The right management system should make your job easier and more effective. The faster and better a job you can do, the more clients will be satisfied with your services and even recommend you to their friends and family in the future. The more positive reviews, the more customers you can get. If you operate on a no-win-no-fee basis, it means that you can settle a case faster and bring in more money.

Train Your Employees for Standardization

To ensure that both the management systems and the cloud system work optimally, you should train your employees on a set of standards. This will help everyone when it comes to finding information in the future. As they know how the information should have been inputted, their search queries should come up with the information they need in an instant.

 

Streamlining your law firm will help you lower costs and boost your profitability. It will also help your associates to provide a better service to your clients, who will then be more likely to hire you again or refer you to their friends or family.

Making Your Company Appealing: A Guide

If you want to attract multiple clients and the best employees, you must promote your company in the best possible light. This means streamlining your daily operations and creating an attractive brand, which will make consumers want to buy from your business and will encourage talented professionals to work for you.

To make sure your brand offers many unique selling points, find out how to make your company more appealing.

Use Colloquial Language When Talking to Customers

Business jargon is a conversion rate killer and will promote a corporate culture that could deter candidates from applying for a position. People don’t want to read or hear the business language, especially if they are not involved in an industry. Rather than fluffing sentences with industry-specific wording, focus on using colloquial language that will speak to a target market like a friend.

Humanize Your Online Interactions

As more companies are turning to automation to power their businesses, many people might believe they are talking to a robot and not a human being. Prove you care about the consumer by humanizing all online interactions.

For example, encourage staff to sign their names when posting a social media interaction, and ensure your staff members feature an author bio on a blog post. Doing so will make a customer realize there are many people behind the business, so they might be more likely to buy from your brand.

Streamline Your Daily Operations

Complex processes and complicated invoices will make clients want to run for the hills. What’s more, it will slow down your efficiency and productivity, which can affect your profit margin. Instead, you must aim to streamline your operations with a single-source management solution.

For example, SellerCloud provides multi-channel e-commerce software, which allows you to build a product catalog, track listings, manage shipping, track inventory and review customer feedback all in one place.

Start Accepting Credit or Debit Cards to Attract Customers

With more people choosing plastic over physical cash, you might rule yourself out a market if you don’t accept various forms of credit or debit cards. Unfortunately, high-risk industries can struggle to secure card processing services, which can impact a company’s bottom-line.

If this is a problem currently blighting your business, consider applying for a high-risk merchant account, which will be approved by either a bank or financial institution. It could make your company a more appealing, trusted option for your customers.

Provide Free Samples to Your Customers

To prove your business is worth both a customer’s time and money, give them free samples to encourage them to buy from your brand. For example, you could send them a free item in the mail, and the product should reflect the quality of your products. If your company provides a specific service, allow potential customers to take advantage of a free trial period, which could convince them to sign up after it has come to an end. The more a potential customer learns about your brand, the easier it can be to convince them to buy from your business.

How to Improve Your Business’s Brand

Your business brand is one of the most important assets that you have. That’s why it’s so essential that you take the time to cultivate it and enhance it wherever possible. No matter which point you are at in the lifecycle and implementation of your current branding strategy, from reputation building to proactive promotion, your brand is often the key to a better business-to-client relationship and will be the foundation of your growth strategy. There are several ways of making improvements to your brand, and if you’re concerned that your current branding is lackluster or underdeveloped, then these three tips should provide you with the starting point you need to improve on what you have already established.

Becoming a thought leader

This is all about the respectability that you want your brand to present to the world. We pay close attention to what experts say, and if you want your branding to have more impact, then you’re going to need to establish yourself as a brand that knows its field in-depth. You can achieve this in numerous ways, but you should concentrate on providing the information that your customers need when they need it. This is most effective in the form of easily obtainable content. Concentrate on your content creation and ensure that you are using that content to provide information and solutions to those that are looking for it.

Real world branding

While the majority of your branding strategy will be focused on the digital, it’s important that you don’t forget about the brick and mortar element of it. Your office space is often where real-world clients will visit, and if you want to portray yourself as a professional company, then your office space is going to need to look clean, tidy, and reflective of your brand ethos. Use an office redesign from the experts at 360degrees.uk.com as an opportunity to ensure that your business brand is present on every level of your business, from your social media pages to your reception area. Consistency is the key to stronger branding, and if your office is untidy or chaotic, then your branding will weaken as a result.

Look to your customers

With the rise of popular, authoritative websites like Tripadvisor, the customer review is more important than ever before. Use your positive reviews and social media comments as part of your reputation-building plan. Referrals and positive interactions with your brand will help to strengthen it, and using those glowing reviews is a low-cost and easy way of giving your brand some positive reinforcement. If you consider that people now do searches for businesses before they commit to utilizing those services, then it should become clear that the positive review can make a very real difference to your overall branding strategy.

Your brand is one of your most important resources, and it will need to be cultivated and looked after if you want it to improve. Take the time to make proactive decisions that will beneficially impact your branding, and it will become the foundation of your business growth.

How to Start a Successful E-Commerce Store

The internet is a vast and powerful place. We have amassed more knowledge in the past century than at any other time in human history. Not only can you use it to acquire any piece of information that you could ever want to know, but you can also start and manage a successful business. Many people today are using the power of the internet and their personal computers to their advantage, and have opened e-commerce stores that they run from home with great success. You too can follow in their footsteps, so long as you follow this guide to help get you there:

Niche in the Market

There are a lot of businesses out there. There are a lot of websites out there. There are a lot of users out there. The best way to cut through the competition and get straight to the users is to cater to a niche. The more obscure the niche, the more likely you will be able to build up a successful store, fast.

Create a Business Plan

Once you know your niche, it is time to learn everything you can about it. The more you know about the niche, those within it, and your competition, the better you can prepare to be a success. Use the knowledge and information you acquire and create a business plan.

Find Funding

When you want to sell products online, you need to go beyond the free website builders you find on the internet. Regarding the photography of your products, you will need professional lighting and camera equipment. Consideration will need to be given regarding your website design, and more. Without this, you won’t be able to convince anyone to buy from your store, which is the number one hurdle you need to overcome. Although the initial start of the process may appear costly, you can apply for a personal loan via https://www.crediful.com/personal-loans/prosper/, use your own savings, or see if crowdfunding works for you. Either way, you need to look professional, and in order to look professional, you need to invest in your business.

Build Your Business

Now that you know what you are going to do, and have the money to bring it to life, it’s time to build your business. Website design and product creation and photography will be key here. Even if you are merely reselling products from other niche sellers. Having your own product photography is key. So too is a professional and secure e-commerce store. Don’t cut corners, because the state of your website will affect your search engine ranking and user experience.

Market and Succeed

The last step is the most difficult because it never ends. You need to consistently market and expand your reach to new markets, audiences, and customers. Only by doing this can you grow your business and become the success that you have always dreamed of. Build up organic engagement online, partner with influencers and other stores and brands, and find ways to make your mark in your industry. The more you sell, the better your e-commerce store will be.

E-commerce stores are ideal, as you can avoid many of the high upstart costs of traditional stores, namely, rent. By building up your online, digital space you can sell to customers and stores around the world, or alternatively, you can sell products from brands around the world to local customers.

Tips for Successfully Raising Your Local Business Profile

The world of commerce has become global, and anyone setting up a new business can choose to trade with whichever countries around the world they wish. The majority of marketing guides and websites focus on these national and international models of business, but many start-ups have a firm base in a limited geographical area. To market your products or service successfully within that area, you need to use a strategy that focuses on your local profile and targets the potential customers who are within commutable proximity of your business. This involves many of the same principles as a general marketing strategy, but with an emphasis on reaching out to the local population.

Target markets

If you are a local business, you have a head start when it comes to defining your target market. Rather than having to narrow it down to a certain demographic, your potential customers will be the residents living within the local catchment area. That means your marketing needs to be focused on engaging with the local community using all the methods that will increase your visibility in your area. You might still have a niche within that community, for instance, if you sell high-end antiques you will spend more on advertising in glossy publications that appeal to the wealthier sections of the population.

Offers and discounts for locals

A major component of the success of local businesses is being able to connect with the people around you and highlight to them how using your business will help the community. If your town already has a Barnes and Noble store, how can you persuade people to buy books from your new independent store instead? It’s not just other local businesses that are your competition, because for many local businesses the internet and e-commerce are one of the main threats to success. If you can show people that they will enjoy discounts and special offers only available to local residents if they use your business, you will make them feel special and give them a reason to choose you over all the other possible choices.

Use local suppliers and services yourself

This applies both to your business and personal purchases. Some aspects of this might be obvious, for instance, if you make your own food, use locally sourced meat or ingredients and point this out to your customers on the labeling and in your advertising. If you run a coffee shop, use the beans from a local roastery, or if you run a taxi service buy your vehicles from a local dealer and use a local repair shop to maintain your vehicles. Unless there is a compelling economic reason not to, you should source as many of your supplies from other local outlets as possible, and don’t be afraid to let people know you are supporting other local businesses.

Concentrate on local SEO

Your website is going to be important to your marketing, even if you don’t have an online shop. The site will still provide useful information for anyone looking for your kind of service or products, and many locals will turn to the internet to find the services they need. To raise your local profile and get your site as high up the rankings as possible, you should concentrate your SEO efforts on the local market. That means using the type of business you run and the location as your main keywords. For example, if you run a dog grooming business, your keyword phrase will be “dog grooming” along with the state or county you reside in, and variations thereof. It’s worth pointing out that making your keywords location specific doesn’t just involve including your location.

Be patient

Marketing takes a while to have an effect, so you need to be patient and keep working on your local profile. Don’t assume you’ve failed if very few people respond to your initial advertising efforts; it can take multiple exposures to an ad or business profile to persuade people to take action, so don’t despair if progress is slow initially. You should see it pick up over time, and if you don’t, you might need to re-adjust your strategy. In these early days you need to be able to invest in your marketing if you want it to be effective, but if you’re not bringing in many sales, this could put the squeeze on you financially. It is important not to run before you can walk, and small steps little but often will see an improvement in your business for the better.

Don’t let finances disrupt your progress

Although you will have budgeted for the initial lean period in your business plan if it takes longer to make an impact than you’d anticipated you might be running short when paying your own salary. If this is the case, a modest amount of credit could keep you going long enough to see a turnaround in your fortunes. Financial advice sites like https://bonsaifinance.com.br/ can provide information and advice on the best options for your situation. Propping up a failing business or a marketing campaign that isn’t working, or using a marketing strategy that isn’t producing results is a foolish way to manage a business, but giving yourself the breathing space to start achieving results is a worthwhile investment.

These are all ideas for ways to raise your profile in your local community, without spending a dime on advertising. This isn’t an exhaustive list, and the more avenues you can find to get your business name entrenched into the consciousness of the populace, the better. Getting involved in any form of local event or charitable money-raiser, engaging with schools and community groups, and building relationships with local publishers and website owners will all boost your overall profile. At the same time, you’ll need to be placing ads in local publications and on local sites, plus you’ll need to check and maintain information held in online directories and databases that could guide people to your business. Local marketing is a multi-layered activity, with each element playing a part in a successful strategy.

How to Use Content Marketing Effectively

If you want to achieve any level of success in the modern business world, it’s imperative to have an online presence. To help with that presence, you will need to understand content marketing. For small businesses, it is especially important, and it doesn’t require a huge budget like other marketing strategies and advertising. If you don’t know what content marketing is, don’t let it keep you awake at night because you are not alone. What you truly need to know is that it’s a great way to grow your brand, and how you can use it effectively.

What is Content Marketing?

Content marketing is a way of attracting people to your brand, with the ultimate goal of turning them into loyal customers. You’re not trying to sell to them, but rather, the aim is to be engaging. You should be inspirational, entertaining or educational, but preferably a combination of all three. Content marketing is about sharing information with your target audience, and this content, or information, should be helpful and valuable for them on a personal level. The information could be in the form of blog posts, articles, videos and a range of other formats.

What Sort of Content Should You be Creating?

When creating content, it is important to put your customers’ needs above your own. Put yourself in their shoes in order to understand and appreciate some of the challenges they face. You need to be providing them with helpful knowledge, but you need to be able to understand what it is they need and want to know. Think of it as being empathic; you shouldn’t be promoting or selling your company, not all the time anyway!

Many Content Marketing Initiatives Fail Because There is no Strategy

When it comes to building a content marketing strategy, you first need to define your goals. Review the current communication channels you use and make audits. If you don’t document your content marketing strategy, you’ll find yourself facing challenges. It will also be almost impossible to analyze your strategy and determine whether any changes need to be made.

Grow Your Brand by Building a Reputation  

It is the best way to grow your brand. When your brand is trusted, potential customers are more likely to become loyal. It also makes it easier to influence their future purchasing decisions. Publishing high-quality content is one way to establish authority in an industry. However, it can take up a lot of your time. You may also be lacking in confidence when it comes to writing informative, engaging pieces. However, you don’t need to worry as there plenty of companies with the expertise needed. Working-beautifully.co.uk is one such company that will be able to help with video lead generation because after all, content is not just about words. It’s about images too!   

Analyze Progress

Any effective content marketing strategy should include consistent analysis. Doing so will help you to determine how effective your strategy is and whether it is performing in terms of growing your brand. Effective analysis will include the time customers spend on your site, what pages they visited, conversions, goals, and the bounce rate.  

Running a Successful E-Commerce Business in 2018

This era seems to be one characterized by all things digital. It is no surprise seeing as the internet has become ubiquitous and most people can’t function without it. For this reason, there has been a rise in the number of businesses that are now operating online. In addition to this, people are becoming more comfortable with shopping online because of how easy, fast and convenient it can be. If you happen to have an e-commerce business, this article is going to explore a few characteristics that a successful e-commerce business should seek to possess in 2018.

Easier Checkout

One of the essential components of a successful e-commerce business is 2018 is easy checkout. Seeing as we’re living in a fast-paced world, people are always on the go and looking for ways to save time so ensuring the shopping experience is as quick as possible is key. Some payment options that are currently being utilized include Android Pay, Apple Pay, and Paypal amongst others. It has also been predicted that the traditional checkout form will gradually begin to be fade, and one-click purchasing will make online shopping faster as well as more convenient. If you want checkout to be as easy as possible, it’s also important that you optimize your site.

Investment in Social Ads

Seeing as e-commerce businesses operate online, it’s essential that a successful business invests in social ads. This is one of the only ways to ensure your brand and products are visible online, meaning you will be able to compete with the many other businesses out there. If you own a drop shipping business, for instance, some marketing you should focus on includes Facebook ads, retargeting ads, influencer marketing, and influencer marketing. This isn’t to say that you shouldn’t still aim to get free media coverage, but the reality is that driving clicks is becoming more difficult, so you will have to invest a noticeable amount.

Mobile Shopping Apps

It is likely that you’ve noticed that some of your favorite E-commerce sites now have apps, and that’s because businesses understand the importance of them. These apps are an E-commerce trend that you’re likely to see becoming more pervasive as E-commerce sales have continued to accelerate, while in-store retail has seen much less growth. Mobile shopping apps have seen significant growth, at 54% year-on-year making it the fastest growing app category ahead of music, entertainment, as well as utility apps. It’s safe to say that a successful E-commerce business in 2018 should be looking towards having an app.

Running a successful e-commerce business means different things to different people. While for some it means making a significant amount of returns, to others it could mean successfully being able to dominate within their niche. As an e-commerce business owner, it is imperative that you’re able to keep up with the trends and ensure your business remains a few steps ahead. Doing so should ensure that your business has a better chance at success in 2018.

Logo Design Process for a Non-Profit

Recently we were approached by a previous client to help them come up with a logo for a non-profit foundation they are setting up. We negotiated a price and upon accepting our quote, we started our logo design process. As with all services, there can be complexities that affect level of effort and cost, so here we are going to describe the basic logo design process we use here at 3PRIME.

For basic logos in which we are aiming to keep the effort under a week, we first send our client a quick questionnaire that will help define their goals and vision for the design. The questionnaire asks open-ended questions and provides some visual aids to encourage them to provide as much detail as possible, and we use Google Docs so we can collaborate if we are not meeting in person. This clarifies basic, critical information and gives us a clear understanding of our client’s vision.

This design was for a breast cancer foundation. Our client was looking for a pink feminine color, a dove and ribbon symbol for the icon, and an elegant font type. The client also mentioned they’d like to have a unique “Breast Cancer ribbon” to help their foundation standout from others that shared a focus on cancer and breast cancer in particular.

Upon receiving the questionnaire from the client a meeting is scheduled to meet and review their answers. Reviewing everything is good, but it’s also important to discuss things that stand out and to ask questions that will make the design process more efficient and reduce the need for rounds of feedback. At our design meeting, we made sure to go over the critical design elements like the ribbon and dove, what shades pink they prefer. We also discuss how the logo will be used in case that might affect the dimensions or orientation of elements. Our client informed us that they would need the logo for web as well as print, and that the first use of the logo would be for t-shirts they wanted to make for Breast Cancer Awareness month. Once we’ve reviewed and clarified the vision, we can start work on the logo!

The next couple of days are spent gathering inspiration and making moodboards, which is the cumulation of images and elements that will help inspire us for the project at hand. For this project in particular, the things that inspired us were ribbons and the color pink.Once the moodboard is finished, we start searching for the best fonts and colors that will fit the look for this logo. From there the sketching begins which involves playing around with different icons until we have ones we’re happy with. There’s usually about 6 logo variations created for the client so they have a good range of options to choose from. A presentation will also be created and each variation will have mockups attributed to it. On this project we made two mockups, one for a business card and the other for a t-shirt. The logo variations and mockups are compiled and sent to our client for review.

Once the client has received the presentation, we’ll discuss the drafts and gain feedback. The client will pick a logo variant or elements from different variants in the presentation and will usually come up with feedback on editing they’d like made to that logo. The client was able to pick the logo they liked best from the presentation and mentioned that a part of their decision making was due to the mockups we added. With just a few quick edits to the logo they’d picked, we were able to finalize their new logo.

From there, deliverables are created for the client to have everything they need for their new logo. Those are usually delivered in two folders called the logo-kit and style guide. The logo-kit provides the client with web and print ready variations of their logo. The style guide folder is there to help clients know the components to the logo such as the fonts and colors used and how it will look from the original layout to a horizontal web layout. This is sent to every client we make a logo for to provide documentation of the elements of their new logo.

We’re excited to present our latest custom logo design for the Clara M. Robinson Foundation!

If your organization needs a new logo or updates to your current logo, please let us know!

Beginning a Tech Startup: 3 Things to Consider

You need commitment to launch your tech startup, and that means commitment at a financial, technical, and emotional level. Nobody ever said that it was going to be easy. You can have the best startup idea in the world, but if you’re lackadaisical about putting your idea into practical terms, then you might as well stop now. The difference between startup success and failure usually comes down to commitment. However, there are some additional factors that your tech startup is going to need to consider if it’s going to launch well. It’s only by giving some thought to every potential danger your startup faces that you will be able to face adversity and start growing your business in the right way.

Who are your customers?

If you don’t know who your customers are likely to be, then your business will suffer as a result. After all, if you don’t know who your customers are then how are you going to satisfy their needs? That’s why you should always start your business plan off with some valuable market research. Your startup needs to be solving an issue, and by being aware of who is most likely to suffer from that issue, the better chance you’ll have of creating the right targeted advertising campaigns and marketing strategies. There are some very productive methods for getting the best market research results possible, so use a variety of platforms and question types in order to build up as accurate an idea of your average customer as possible.

Security concerns and considerations

For tech startups, the question of security is often solely focused on making sure that firewalls and antivirus software is up to date. Of course this is important, and your online security will need to be addressed on a regular basis. What most startups neglect to consider is their real-world security. This can become a very swift and damaging issue, especially if your business premises are broken into and valuable equipment or data is stolen. Never forget your offline security needs, and make use of alarm systems from Eurolinksecurity.co.uk that will protect your equipment, your data, and your company. Working in a more secure environment can work wonders on your productivity and your creativity as well, because the less time you spend worrying about locked doors and access points, the more time you have to focus on attracting more clients.

The financial factor

Your tech startup is going to need some financial backing. It’s challenging enough starting a business, but without any money to fall back on it becomes nigh on impossible. For startups, there are a number of potential avenues for funding that are worth exploring. From loans to crowdfunding, the method for raising the capital that you need will be up to you and your credit score. However, one of the most popular methods for funding a startup in the digital age is the concept of bootstrapping. This is simply a business model where you use your own money to run and manage your business, and funnel any profits directly back into it. This creates a self-sufficient funding model that gives you far greater control of your budget, and forces you to become more creative with problems and solutions.

There are many challenges to starting your own business, and that is especially true if it’s a startup. Be aware of the challenges facing you, and you will be far better prepared to succeed.

Advertisers Reach Audience Through Personalized Ad Tools by Google

The Google Partner’s livestream event from today, 7/10, featured some great speakers onstage to promote new Google products and marketing innovations. The speakers talked about the latest in Google Ads, Analytics and Platform Solutions.

 

Google is Promoting Machine Learning Benefits with new Advertising Campaigns

 

  1. Google Marketing Platform combines the most common Google services into a single platform
  2. Google Adwords > Google Ads
  3. New campaign types are available aimed at catering to specific business categories.

 

Google Marketing Live Keynote Highlights

Keynote speaker Sridhar Ramaswamy discusses how Google ads are changing to work for everyone; being valuable, transparent and trustworthy. Marketers will learn how to deliver more effective ads that put people first.

 

Google wants to help advertisers understand how to satisfy customer intent by leveraging machine learning and custom approaches to campaign building. Google search results are more tailored to needs through price, reviews and nearby locations of what the customer is searching. New controls are available to consumers control ads and control how their data is used. Additionally, display ads contain new controls to allow advertisers more conceptual control over what types of content their ads can show up on.

 

Check out the image below for examples of site category types you can manage in Display Ad campaign placements.

 

With Google ads, you can now:

  1. Deliver ads tailored to the customer
  2. Combine enterprise and marketing
  3. Measure digital media results
  4. Have a simpler way to purchase ads.

 

Sridhar drove home the reminder that your customers must have your trust. Although customers are now more difficult to please than ever before, the onus remains on agencies and advertisers to create ads that earn trust FTW!

 

Relevant video ads are shown to add an impressive positive influence

Guest speaker Nicky Rettke discussed how to drive better results by being relevant to the consumer. The marketer needs to not only find the right keyword, but assist the consumer in every step of the way to purchase. Being relevant helps you to understand the consumer.

New video ad options for youtube ad some really interesting potential approaches. They are trying to to make it possible for businesses & brands to use the buying funnel step to define appropriate advertisement goals. And, for the first time, you’ll be able to integrate a conversion form right below the video. We can’t wait to try one of these!

 

Some of the new features on Youtube include:

  1. Truview for Reach helps to raise awareness throughout a broad set of customers.
  2. Trueview for Action helps to take those customers and drive conversions to your site.
  3. Trueview Ads allows users to skip ads after 5 seconds
  4. Trueview Instream Ads allow viewers to watch 30 seconds of the end and end the video or interact with the ads.

These are powerful when matched with intent audiences, which help reach the exact people you are looking for at the time of purchase. With call to action buttons on the videos, the consumer shopping experience is simpler while driving brand awareness and measuring results.

 

Anthony Chavez, another guest speaker today, talks about machine learning and how to use it to your advantage. When you search Google, it collects your information to give you an ad that is relevant and tailored to your needs. Smart bidding helps to make bids based on customer intent and context from searches. Google recently introduced responsive search ads, which allow for more flexible yet simple ads to drive results. Google will mix and match your headlines and descriptions to deliver tailored messages and find the best combinations. Landing pages on on mobile will also aid in the customer experience if they are quick. If you have a slow mobile  site, it will drive customers away. The landing page speed score will help to determine which pages give the best customer experience and which need to be better optimized.

 

What has Google Got for Small Businesses?

Guest speaker Kim Spalding discusses how simplicity is essential for business, especially those that are small. The new ad solution for small businesses, smart campaigns, uses the innovation and technology from Google ads to give for a simple experience. Machine learning will find you new customers and optimize campaigns to save time and focus on results. Smart campaigns will get you 3 times better results with getting your ads to the right audience.

 

What can you do with this information?

With Google’s new updates and features, advertising has never been simpler with saving time, making direct connections with customers while driving performance. Get better results with updates that tailor your ads to the right customers at the right time. To make the most of the rich, intense moments when your customers need you, contact us to help get you setup and ready to use the new Google tools that leverage machine learning to deliver better results!

If you have not yet seen the Google Livestream from 7/10, you can view it below: