Featured Snippet Guidelines

Being an expert in a field is a wonderful thing. Applying that expertise and sharing it with others is even better. By now we’ve all been searching for something Google and seen a Featured Snippet (like the ones in this post) at the top of their organic search results. In looking at these snippets that 3PRIME has helped clients create you will notice that each one provides the best answer to the very specific search query or question in the most succinct and informative way possible. These are just a few of the examples of Featured Snippets that 3PRIME has helped develop. They include very specific car transportation routes, a niche mechanical device for filtering light, and answering what it means to be eligible for SSDI. Featured Snippets don’t replace organic search results and aren’t necessarily directly related to the first or even second organic result of any search. What Featured Snippets do is seek to best answer a search query and show that above any website search results, allowing a user to get a short answer without having to visit a site at all.

How to Get Noticed and Featured by Google

  1. Use long-tail and highly targeted keywords
  2. Be mindful of page titles and descriptions
  3. Create in-depth content with easily digestible and structured information

Use long-tail and highly targeted keywords. Oftentimes Google will show a snippet for very specific keywords or a question that a user searches for. The more specific and targeted your content is to a keyword or query, the more likely you are to get a Featured Snippet. Identifying and utilizing long-tail keywords within your content will ultimately provide Google with more opportunities to feature your content.

Be mindful of page titles and descriptions. The titles and descriptions of your pages provide Google and other search engines with insight into the content of your page. Page titles provide some of the best opportunities to provide Google with highly relevant keyword data and information about page content. Optimizing page titles to include unique and relevant keywords that a user is searching for holds tremendous weight with Google. Optimizing content for all aspects of Google is important for obtaining a Featured Snippet. While it is true that a Featured Snippet does not necessarily correlate to the first organic search result, being on page 1 does help boost the likelihood of being featured.

Create in-depth content with easily digestible and structured information. When writing content that you hope to be featured by Google the first thing is to make sure that you are thoroughly answering the query. Signaling to Google through the use of hyper-focused, long-tail keywords is a great place to start, but certainly not the only thing that matters to Google. Two other pieces that are often missed when writing highly specific content is ensuring that it can be displayed as a Featured Snippet in such a way that it answers the question that someone types into Google. The other piece is to fully develop content. While you want Google to be able to pull a list or short piece of content to fill in a Featured Snippet, the page itself should be robust and full of well-developed and informative answers to the search query. Long-form content is important to Google insofar as ranking a page for providing a thorough answer to a search query or question. What is generally meant by long-form content is a page with over 1,500 words, with very thorough, well-written, and exceptional content.

When creating a page to answer a question and hopefully obtain a Featured Snippet, don’t be afraid to research and provide a long, thoughtful, fully fleshed out answer- it’s exactly what Google wants. Combined with best SEO practices and targeting highly specific keywords and queries you’ll position yourself much better in Google search engine rankings and be that much closer to getting a Featured Snippet and improving traffic to your website. Focus and speed are essential in today’s world, with the average attention span dropping from 12 seconds to 8 seconds over the past 15 years it has become more paramount than ever to give quick, easily processed and understood information. Google wants to provide its users with easy to read and identify information, so the next time you are creating new content or adding to your web presence in any way ask us how to optimize for a Featured Snippet. It will help guide you to positive results. Whether you’re looking for website design, web development, or you’re not sure what you need to take your site to the next level 3PRIME is here to help you figure it out.

The Number One Mistake Most WordPress Ecommerce Sites Are Making On Their Product Details Page

Credit: Pxhere

The main aim of any ecommerce website is, of course, to sell a product or service. So it’s no surprise that one of the most important pages on a website of this nature is the product details section.

In fact, around 47 percent of visitors will visit your products or services pages before anything else. Yet all too often, web designers make the same mistake on this critical page, hamstringing sales, and failing to convert.

This all-too-common blunder is to create product pages that fail to give sufficient information about the items they promote, or that fail to do so in a clear and comprehensible manner. Clarity is critical if you want people to stick around and make a purchase; they need to know exactly what they’re looking at, and why they should want to buy it.

Fortunately, while this mistake is a common one, it is also easy to avoid, and easy to remedy. Run through this checklist when composing your product details pages, and not only will you have boosted your sales potential, but you’ll also be one more step ahead of your competitors.

Recommended reading: 5 Tips For Helping Your Ecommerce Site Compete With The Big Boys

The Devil Is In The (Product) Details

A lot of the problem lies in failing to provide enough actual information about the product or service being sold. When a potential customer heads to your product details page, they’re hoping to learn more about your products, how they’re made, and what sets them apart.

However, if you’re familiar with the format of a typical WordPress ecommerce store, for example, you will already have seen how many of these websites provide no more than the item’s name and price. Many even fail to include a picture of the product.

A lot of this comes down to a lack of familiarity with basic web design. Aspiring entrepreneurs set up their stores, making the best they can of the tools available, and avoiding extensive modifications to store templates in case they impact functionality.

Unfortunately, while this may seem like the safe approach, it can severely damage your sales. Consider what your customers want to know about your product, and what you want to tell them.

  • Create a list of these key points, and work them into a concise, but informative product description.
  • Make sure your pricing structure is clear, or that there is a straightforward and obvious means of securing a quote.
  • Provide details of factors such as the materials used, where they are sourced, and whether there are any available variants on the same product.
  • If an item is out of stock, ensure this is clearly stated, and if possible provide details of when it may be available again.

It can be tough to answer all of your customers’ questions from the word go, but you can always add further information at a later date, or engage with customers directly to respond to their queries.

A Picture Speaks A Thousand Words

Another aspect of providing clear and engaging information about your products is to include high quality pictures of the products themselves. Choose an angle that gives a clear view of the product and its key features. Depending on the complexity of the item, or the novelty of its features, you could even follow FitBit‘s example, and add a few labels to the image.

Credit: FitBit

Remember, it’s not just about how these images appear on your website, but the impression they give when they show up in searches, or are shared on social media. This means great photography is critical. Ensure that your subject is well-lit, and in focus, without any distracting elements in the background. Consider running your images through some post-processing software,  such as Lightroom, to give them that extra sparkle.

Naturally, video content can also give your product page a boost. However, this should not come at the expense of the other elements we have mentioned. You want customers to understand what you are selling at a glance. That being said, including an explainer video that gives a little more insight into the product’s features, conception, or manufacture can all help to engage your site visitors and boost the chance of making a sale.

Shore Up That SEO

Since you’ll be writing some carefully-worded copy to really convey your brand’s message, and provide a clear picture of what you’re selling, this is a great opportunity to up your ecommerce SEO game. After all, where better to target your niche keywords and key-phrases than on the page that promotes your niche?

Be careful not to over-stuff your page with keywords, or it will seem clunky, unprofessional, and potentially untrustworthy. Instead, use your target words and phrases where they feel natural. Work them into headings where possible, and only link to relevant, related material.

Not only will this make it easier for visitors to navigate your website, but it will also help to raise your authority with search engine crawlers, making it more likely that people will find your website in the future.

SEO tactics even encompass your page URLs, so make sure your website uses a consistent and intuitive format throughout. This is one of the areas where underpinning your store with a flexible ecommerce CMS can be particularly helpful. Many of these systems enable you to set a desired format for your URLs, and will automatically generate consistent, meaningful addresses for each of your web pages.

Keep It Clean and Simple

There may be dozens of things you want to say about your product, or features you want to showcase. However, as with most aspects of web design, less is more. While it is important to provide detailed information about your product, this information also needs to be concise and easy to digest.

The same applies to your use of images and video. While you may decide to include more than one photograph of a product, make sure that there is a clear main image, in a prominent position.

Avoid cluttering the page with extra elements, or too many pictures. The more visually confusing the page is, the less likely your customers are to stick around and sift through it. Take a look at this example from Best Made. They have a clean, minimalist aesthetic, including a clear item name, visual content, and some killer copy to back it all up.

Credit: Best Made Co.

It is worth remembering that cookie-cutter design choices, and a lack of clarity are damaging on any form of website. These errors are more prevalent on platforms such as WordPress, where it is all too tempting to simply pick a template, and change the bare minimum. However, great branding is all about standing out from the crowd. If your website looks generic, then visitors will expect your product to be generic as well.

So whether you are working with WordPress, or using an ecommerce CMS, take the time to streamline your aesthetic. Refine your brand’s voice, polish your SEO strategy, and of course, create some high quality product pages that inform, inspire, and ultimately sell.

Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she covers a range of topics in the world of ecommerce, offering tips on how brands can make the most of the content that they have on the website for their online business.

Effective, professional and vibrant design in 2018

Effective, professional and vibrant design in 2018 means:

1) Content First

Don’t tell; show. Long introductions, framing and slow reveals are a thing of the past: let visitors see your product in the best light right off the bat.

2) Simplicity & Boldness

Most books can be boiled down to an article; most articles, to a paragraph; most paragraphs, to a sentence.
Instead of populating the page with myriad competing elements and creating visual noise, show the essentials and leave the details under a link.

3) Interactivity

A website isn’t a PDF – modern designers have powerful tools to bring a site to life.
Scrolling effects, mouse-over rollovers, animations and color effects are excellent ways to punch up your offerings and engage your visitors.

4) Clarity

Today’s web user has to sift through a staggering amount of information quickly, and make snap decisions on the fly.
If a site is confusing to navigate and doesn’t get to the point right away, the user will leave and find one that does.

5) The WOW Factor

The difference between a merely competent website that languishes, and a memorable one that gets the lead, can come down to one thing that makes the visitor go “Wow!”
Whether it’s a rarely-seen rollover effect, unique & beautiful artwork, or fun copy, a great site aims to deliver an unexpected delight to the visitor.

Divi WordPress Theme

Divi Mobile Menu Displays “A” Instead of Hamburger Menu Icon

Does you Divi mobile menu show an “A” instead of the traditional hamburger icon? We recently came across this problem with a few of our Divi-based websites.

After an update we noticed an “A” appearing in place of the hamburger icon on mobile menus. Once the issue was inspected in the browser, it became clear that some core theme files were requested from the child theme folder – but they were not present there.
Read more

WordPress and 3PRIME Web Solutions

When A WordPress Theme Isn’t All It’s Cracked Up To Be

While we can custom build any type of website, like most web agencies, 3PRIME takes advantage of pre-designed WordPress themes in order to help save our clients’ money and speed up the development process. After our initial discovery process, we determine what WordPress theme may work best for your business and then further customize it to suit your needs.

But sometimes one is not aware of the pitfalls that may occur once you get your hands “dirty” with a theme and begin to customize it. Though our decision on choosing the best theme is based on researching, testing out the demo version, and reading the theme’s documentation, there still may be some roadblocks encountered once development is underway.
Read more

Customer Service on Social Media

The value of Social Media for businesses

Now and days almost everyone is on at least one social media platform. If your local corner store isn’t on social media they are missing out. The value of your business on social media can be priceless. Having a presence on social media can bring in new customers and keep old customers coming back.

Knowing your customers

Know which your target market and which platforms they are on! The popular three platforms are Facebook, Instagram, and Twitter. Then there are others like YouTube, Snapchat, Pinterest. Being on social media can make your customer service faster and more effective. According to this chart below Facebook and Twitter are 48% more accurate at delivering responses than email and 44% faster at delivering responses than email and 44% faster at delivering responses than email.

Source (https://websitebuilder.org.uk/blog/rise-social-media-customer-care/)

The next charts show the customer service stats on each of the major social media platforms.

Source (https://websitebuilder.org.uk/blog/rise-social-media-customer-care/)

Get on Social Media

If your business isn’t on social media or isn’t present it should. All the stats show that it is a great move to have your business on social media. If you want your business on social media and don’t know how to go about it contact us! The best social media partner you will ever have.

Authorize.net terminating low-volume resellers

We got this email today from authorize.net reseller support:

Authorize.Net LLC (“Authorize.Net”) is engaged in a strategic initiative to allow us to more effectively work with our referral partners. Authorize.Net has reviewed its current agreements and has decided to focus on its most active partners. As part of this change in strategy, Authorize.Net will be terminating your existing partnership agreement within 90 days of the date of this email. You will no longer receive residual payouts once the partnership is terminated.

We thank you for your partnership.

We’ve been a reseller for a number of years and while we don’t make a lot on it, the customers we referred and helped setup are still active so we make a small residual each month, enough to offset our own authorize.net fees. It was enough that they were our first recommendation and as a result we have lots of experience working with them.

This email, out of the blue, is a surprise to say the least. I am sure they are going to save a significant amount on affiliate fees but I have to say, I expect to do a lot more recommendations of Stripe in the future.

Just sayin’.

 

How Potential Facebook News Feed Policies May Impact Your Business

A large-scale change may be coming to Facebook and judging by the overview in this Medium.com piece, these changes could completely upend how brands interact with users on Facebook. So if any part of your business strategy is budgeted toward Facebook, you should be preparing strategies to address these changes. But what’s the cause of this? It’s something Facebook calls the Explore Feed and it has the potential to drastically decrease the organic reach brands have on their site.

 

 

With the Explore Feed, Facebook is essentially splitting their platform in two. On one side you have the new feed, which will be made up of pages vying for likes, shares, and engagement from Facebook users–all in the same spot. And that’s only if the user clicks over to that feed. And on the other side, you’ve got the new, and “improved” newsfeed. Here users will only see content from friends and posts that are sponsored.   

The introduction of the Explore Feed will likely not hurt the big brands since they’ll be fine paying for what would now be a more exclusive space. But what if you’re a smaller business that relies on organic views and interactions to get people interested in your product? Probably nothing good. Here’s a graph displaying the difference in page interactions before and after the Explore Feed launch.

(Scary Graph Courtesy of Medium)

You don’t need to be a social media guru to see that is a steep, steep drop. So what should you do? First–

DON’T PANIC
The Facebook Explore Feed is something that’s only being tested in a select number of countries and regions. For instance, the graph displayed above is taken from the sixty biggest media pages in Slovakia. Also, Adam Mosseri, who’s the Head of News Feed at Facebook, has said the company has no plans to launch the new feed globally. He also stated that this is just a test and it’s something they’re still tinkering with.

But even if it’s launched, interactions on Facebook could go back to business as usual before you know it. Ziad Ramley, from Medium, discussed that possibility:

“Facebook changes their algorithm, publishers adapt, and 3 months later they’re back where they were before. If users flock to the Explore Feed and use it as much as the familiar News Feed, there’s a chance that this may actually happen.”

So take a deep breath. Rome isn’t on fire just yet. But that doesn’t mean you shouldn’t..

Get Ready
In truth, it doesn’t really matter whether or not Facebook launches the Explore Feed. Because sooner or later they will launch something. And if your business relies on Facebook you have to be cognizant of the fact that the platform could essentially change overnight. Sure, it could change in a way that vastly improves your prospects, but it could also change in a way that leaves your marketing plan in shambles. Hope for the former but you absolutely must plan for the latter.

Here at 3PRIME we ensure that your business stays at the forefront of your industry–right where potential clients can find it. We do this by taking a holistic and diversified approach to design and marketing that doesn’t rely too heavily on any one platform. The internet is always changing and you’ve got to work hard to change with it. That’s where we come in.

Give us a call

DevFest New Haven

DevFest New Haven is organized by GDG New Haven and supported by several local businesses and universities. DevFest New Haven will be held November 4th and 5th at Southern Connecticut State University. Google Developer Groups (GDGs) are open, volunteer communities of programmers and geeks who share a passion for learning about Google developer technologies.

 

There will be a number of awesome guest speakers including Mark Lassoff from Learn to Program, Tessa Park from 1010 Data, Allen Firstenberg, and Chris Welty both from Google. We are really looking forward to DevFest New Haven, the 3PRIME team will be headed to there on November 4th and 5th. Kudos to our friends at Checkmate and GDG New Haven for putting this together!

 

“Working with other agencies and developers has always been a part of our business. Our team fills talent gaps for a dozen agencies around the US, and we’re thrilled to be able to participate in this event.” –  Ryan Turner Co-Owner of 3PRIME

 

Want to join us at DevFest New Haven? Use 3PRIME20 Promo Code Here & Save 20% on this Amazing Event!

https://www.eventbrite.com/e/devfest-new-haven-2017-tickets-34843167853

Why upgrading your website could be the boost your business needs

How Upgrading Your Website Could be the Boost Your Business Needs
Regardless of the size, product offering and nature of your business, if your website is letting you down, your sales will suffer. In today’s online-driven economy, a company website is a definite must-have to get your venture noticed. Yet, while most
organizations have a website, few are actively using them to their full potential to increase sales and revenue. Failure to use your company website efficiently not only means that your business is losing out in the long term, it can also impact any returns you were hoping to gain on your initial investment. So if you currently have a company site, and aren’t sure why it’s underperforming, check out these simple tips to give your website a much needed instant upgrade.

Varied content
The variety and types of content that you use on your website could be letting you down. Not only do consumers want engaging and interesting content that keeps them on your site, but a lack of variety could be affecting your site’s audience number and bounce rate. In today’s increasingly digital-minded age, it’s time to consider other types of content such as video. Did you know that the human brain processes visual imagery around 60,000 times faster than text? So if you aren’t using short and snappy video content on your site then now’s the time to start! Customers are more likely to spend longer on your site if their is video for them to engage with— not to mention, they are much more likely to return. Using videos of your products and customer testimonials, amongst others, will help boost your conversions.

Marketing mogul
Are your brand and marketing campaigns letting you down? Then now could be the time to review just how well positioned your brand and tone of voice is on your company website too. For certain products, such as e-cigarettes, international regulations and a shifting market can have a serious affect on your sales – no matter how up to date or efficient your site. Agencies such as eventige.com can help you to develop and grow your business potential. So, if you haven’t already given your site a thorough editorial review, now is a good time to start.

Responsive design
Offering your customers a consistent and easy-to-use experience will also ensure that they keep coming back. Responsive website design gives you the opportunity to follow any potential leads through, and will also make your back-end website management a lot easier to get to grips with. In today’s digital world, the rate and ways we consume information are changing – so make sure that your website isn’t getting left behind.

Add customer reviews
Customers love following the entire sales path through their purchase. Including a customer reviews section is a great way to boost interaction and ultimately drive new product sales. You could even consider using video content or a blog for your
consumers to exchange ideas and feedback.

Don’t be afraid to try out new and alternative methods for your website content.
Remember to keep your customer in mind and make a few small upgrades that will help improve your sales and profit in the long run.