Fire Island is a medium-sized island located off the coast of Long Island, New York. Its settlement dates back to 1653, when the island was first used as a whaling station. In the 1950’s, the island was converted into small communities as it underwent a real estate boom. Now, the island is a popular summer retreat and tourism destination, offering visitors numerous dining options, plenty of beaches, local events, and a thriving wildlife.

The Island has had an official online presence since 1996; 3PRIME was contracted to rebuild the Island’s website, making it mobile responsive and helping grow the island’s brand.



    Consultation consisted on preserving & improving SEO rankings and implementing a new theme to the site. The goal was to rebuild the site into a tourism and ecommerce platform and help plan the next steps for Fire Island brand development.


    3PRIME installed a WordPress theme that the client agreed on; we customized the theme with CSS, JavaScript, custom fonts and widgets. 3PRIME also improved the website’s SEO profile by doing on-site SEO using relevant keywords, formatting, and meta information. We migrated content and images from the old site, consolidated it and wrote new content, making the new website a much more straightforward and user-friendly experience for the audience, whether they are residents of the island or visitors.


    An ecommerce feature was added to the site to help sell island merchandise.


    Since an ever-greater portion of Web browsing is done on mobile devices, one of the goals for the new site was to be responsive and mobile-friendly. 3PRIME designed the new site to offer a smooth user experience on any device – PC, tablet or phone