Fire Island is a medium-sized island located off the coast of Long Island, New York. Its settlementdates back to 1653, when the island was first used as a whaling station. In the 1950’s, the island was converted into small communities as it underwent a real estate boom. Now, the island is a popular summer retreat and tourism destination, offering visitors numerous dining options, plenty of beaches, local events, and a thriving wildlife.
The Island has had an official online presence since 1996; 3PRIME was contracted to rebuild the Island’s website, making it mobile responsive and helping grow the island’s brand.
Consultation consisted on preserving & improving SEO rankings and implementing a new theme to the site. The goal was to rebuild the site into a tourism and ecommerce platform and help plan the next steps for Fire Island brand development.
An ecommerce feature was added to the site to help sell island merchandise.
Since an ever-greater portion of Web browsing is done on mobile devices, one of the goals for the new site was to be responsive and mobile-friendly. 3PRIME designed the new site to offer a smooth user experience on any device – PC, tablet or phone