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Healthy Prepared Foods Website Development

Problem:

The Strong Kitchen faced significant challenges in managing its digital infrastructure, which hindered both customer experience and operational efficiency. Their custom-built website, running on an outdated PHP framework, struggled with integration issues related to ordering, order confirmations, and SMS transactional notifications.

Key issues included:

  • Inconsistent SMS notifications for order updates, impacting customer communication.
  • Lack of automation for key transactional flows such as Abandoned Cart and Reactivation, limiting opportunities for customer retention.
  • Manual email marketing and customer outreach, requiring significant time from the owner and reducing focus on business growth.

To streamline operations and support long-term growth, The Strong Kitchen partnered with 3PRIME to modernize their digital infrastructure and implement automation solutions.

Approach:
3PRIME developed a comprehensive strategy to modernize The Strong Kitchen’s digital infrastructure, focusing on improving their outdated tech stack and automating marketing efforts. We first resolved issues with SMS transactional notifications and enhanced their ordering system by implementing continuous integration and deployment (CI/CD) automation with CircleCI. This streamlined testing, dependency management, and releases while improving observability for faster issue resolution. Additionally, we built a custom queue system to ensure reliable SMS order notifications via Twilio.

Once the technical foundation was stabilized, we integrated Klaviyo’s API to automate key marketing workflows. This included a Welcome Flow to guide new users toward their first purchase, Abandoned Cart Recovery emails to re-engage potential customers, dynamic Order Confirmations tailored to delivery or pickup preferences, and Reactivation Flows designed to win back inactive customers. By combining system improvements with strategic automation, 3PRIME helped The Strong Kitchen enhance operational efficiency, increase customer retention, and drive sustainable growth.

Outcome:
3PRIME’s work for The Strong Kitchen has streamlined their tech stack, making it easier for automated notifications to get sent, allowing a way for SMS notifications to trigger in an effective manner, and updated their back-end to work smoothly for their day-to-day operations.

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