PROBLEM
Skymira faced two significant challenges that were limiting their digital growth. Their outdated website was not optimized for current SEO best practices, making it difficult to maintain strong organic rankings and effectively attract new customers. Additionally, the absence of strategically designed landing pages hindered their ability to convert site traffic into actionable leads. Without a cohesive digital strategy, their online visibility and conversion potential were falling short of their business goals.
APPROACH
3PRIME’s strategy for Skymira centered on a comprehensive redevelopment of their website, integrating newly created landing pages to form a unified, conversion-focused platform. Using WordPress with the Divi theme, we built a responsive and visually cohesive site that enhanced user experience across all devices. This redevelopment was complemented by a multi-faceted digital marketing strategy, including organic SEO management, Google Ads optimization, and Hubspot integration, ensuring Skymira’s online presence was both visible and highly effective.
To improve organic search rankings, we conducted a thorough analysis and restructuring of Skymira’s website content and architecture, aligning it with SEO best practices. Optimizing key site-wide elements—including meta tags, headings, and schema integration—helped maximize search engine visibility. Regular content updates and keyword refinement ensured the site remained competitive in search results.
Our Google Ads strategy involved refining existing campaigns, optimizing ad spend, and continuously testing ad copy to improve click-through rates and conversions. By tailoring keyword selections to Skymira’s market dynamics, we reduced costs while maximizing ROI.
Additionally, we integrated Hubspot’s CRM and marketing tools to enhance customer interactions and data management. Customizing Hubspot’s functionalities allowed for improved lead tracking, targeted communications, and streamlined workflows, aligning Skymira’s sales processes with their broader digital marketing efforts. With bi-weekly strategic meetings, we ensured continuous optimization of all initiatives, driving long-term growth and efficiency.
RESULTS
Over a two-year period, our strategic efforts culminated in significant successes for Skymira. Through diligent SEO practices and ongoing website optimization, we not only secured but also maintained top search engine rankings for key industry terms. A notable achievement in June 2024 was surpassing Wikipedia in search results for the broad keyword “ROIP.” This milestone not only highlighted our SEO expertise but also demonstrated the enhanced visibility and competitive edge we were able to achieve for Skymira.