PROBLEM
LJB Security Training wanted to establish itself as the leading security training provider in Connecticut by improving its organic search rankings, particularly for high-intent keywords like “CT Guard Card.” However, their online visibility was hindered by a lack of strategic content planning, with no structured approach to what would be posted or when. Their website was not fully optimized for SEO, making it difficult to outrank competitors who were already performing well in search results. Additionally, their existing content did not effectively target the right keywords or engage potential customers, limiting their ability to attract and convert new students.
APPROACH
To improve LJB Security Training’s organic rankings for competitive keywords like “CT Guard Card,” we implemented a multifaceted SEO strategy. This included intentional blog content generation, SEO press releases, and syndication across their online marketing network. Our ongoing SEO services also extended to multiple websites and web support for online registration, ensuring a comprehensive approach to increasing visibility and engagement.
As part of our monthly SEO management, we focused on article writing and syndication to strengthen LJB’s inbound link profile. Each article was crafted to align with targeted URLs on the website, accompanied by a 400-word release containing three strategic links. SEO press releases were also a critical component, with 350-word releases published on ten free PR websites to enhance authority and reach. Additionally, directory submissions were included as a standard practice to maintain a balanced inbound link profile.
On-site blogging played a key role in reinforcing the SEO strategy. Blog posts were used to announce new articles, press releases, and company news while incorporating links to important target URLs. By combining these efforts, we created a sustainable and effective SEO framework that positioned LJB Security Training for long-term search ranking success.
RESULTS
Thanks to the continual monthly efforts of 3PRIME, LJB Security Training has seen incredible growth in their organic rankings and business. Their high ranking organic placement for important keywords like ‘CT Guard Card’ has helped make them the #1 security office trainer in Connecticut.