Overview
Christopher Williams Architects (CWA), a New Haven–based architecture firm, partnered with us to help tell their brand story and strengthen their digital presence. With a new website in development, the goal was to begin shaping the narrative before launch. The focus was twofold: communicate who the firm is through consistent, thoughtful content and highlight the types of projects they want to prioritize and attract in the future.
The Challenge
Before the engagement, CWA experienced several common issues:
- Irregular posting that made it difficult to build momentum
- An unclear brand voice across content types
- Minimal follower growth and low engagement among existing followers
With a new website underway, the firm needed a cohesive social strategy that would help articulate the brand story and bring forward the people, expertise, and design philosophy behind their work.
Our Approach
Over the three-month engagement, we built a cohesive LinkedIn strategy designed to bring clarity, consistency, and intentional storytelling to CWA’s online presence. We began by developing a distinct brand voice that reflected the firm’s values and design philosophy, giving their content a tone that felt both thoughtful and grounded in expertise. From there, we implemented a steady posting cadence of 10 to 12 posts per month, ensuring the audience saw a regular mix of project spotlights, process insights, and culture-driven content. Each piece was crafted with the dual purpose of reinforcing the brand narrative and elevating the types of projects CWA hopes to attract. Alongside content creation, we provided design support and ongoing analytics to refine the strategy and guide future direction.
The Results
After three months of consistent posting and strategic storytelling, Christopher Williams Architects saw measurable improvements across all key LinkedIn metrics. Total impressions grew to 9,822, representing a 446% increase over the previous period. Engagement also saw remarkable gains, with 367 reactions (up 592.5%) and 23 comments (a 1,050% increase), demonstrating that the content was resonating strongly with the audience. Page views rose by 120.1% to 416, and the firm welcomed 59 new followers, a 17.99% growth rate. These results show that by aligning content with CWA’s brand narrative and desired project focus, the firm was able to significantly expand its reach, attract meaningful engagement, and begin shaping its reputation ahead of the website launch.
