I enjoyed reading the article about Net a Porter being one of the top selling magazines. They are a luxury online retailer, Net-a-Porter (Ready to Wear), which took a different direction than most companies. They made an ambitious print magazine, called Porter, which was very risky on their part. But, it turned out to be a success, as they have gained the reputation of a top-selling fashion magazine. They are very competitive with other top magazines such as Vogue, but function at half the price per issue. They have top celebrities from Harry Potter’s Emma Watson, to comedian Tina Fey.
How Did they Chose topics that Became so Successful?
First, they keep up with their competitors. They are always up to date with the latest fashion trends, and know how to market their target audience. They are very brand-savvy, and always display ads for top products such as: Gucci, Chanel and Hermes. They have top followers who have power over fashion and the media. They always have a celebrity on the cover, such as Gisele Bundchen, who tend to dictate the fashion world. When people see these celebrities advertise a product, they want to become brand loyal to the product they are selling.
The magazine has 200+ pages of fashion inspiration. They deliver right to your door, and offer a convenient digital edition for the tech-savvy. The app is available on itunes, and is free to install and subscribe. Inside are pages filled with styling advice, shopping, and fashion inspiration.
As publishers usually sell fashion magazines, and retailers usually sell fashion, Net-a-Porter is once again defying the odds. The magazine has links to its site, and a downloadable Net-A-Porter app, to buy fashion on-the-go.
Aimed at luxury customers, the magazine will retail for 9.99 a magazine. Or, you could subscribe annually for $48. It will be sold in over 60 countries worldwide. Net-A-Porter has taken the lead in the digital fashion world; and you can shop from wherever you are. Net-A-Porter is the world’s premier online fashion destination and the ultimate magazine to take you page to closet.