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How to Turn Your Business into the #1 Search on Google

Every website wants to attain the richest prize on the Internet: the #1 ranking on Google. Even second prize, getting onto the first page of Google search results, will suffice for most. 

The reason: barely anyone actually scrolls past that initial page. Statistics suggest only one out of four people will journey beyond the first page of search results. As a result, your website needs to find a place among the top results on Google or it will struggle to attract new organic visitors. 

Yet when everyone has the same goal, achieving that feat is rather difficult – to say the least. Although with careful planning, and helpful advice as found below, it’s not impossible. Below are a few pointers for pushing your website to the #1 spot on Google:

Receive expert advice 

The fight for first place is hard. Even if you’re in a super specialized niche, it is still a struggle to topple the competition in those all-important Google rankings. 

With this in mind, never be afraid to reach out for expert advice. If you get a growth consultant on-board, this can help to save a lot of time and effort. Additionally, they have the knowledge to build your brand and place it on the right path towards Google glory. 

Optimize your website 

Your website needs to be fully optimized to stand a chance of ranking high during search results. What does this entail? Well there are many different SEO points to take into consideration, including: 

  • Using the right keywords.
  • The website is user-friendly and responsive. 
  • The site is fast to load.
  • It is optimized for mobile. 
  • Use of internal links. 
  • Meta descriptions and title tags for pages/posts. 
  • Images have a relevant title and alternative text.

Ultimately, this is a lot of hard work – particularly if you have no prior SEO experience. This is where a specialist can come into play. For instance, Digital Silk is a professional digital marketing and website development company who can wipe out the work and frustration of going it alone. Not to mention that their expertise will deliver an optimized site beyond your own capabilities.

Select the right keywords 

Keywords are so important that, even though they were mentioned previously, they need their own dedicated section. The reason for this is simple: these are the words people will be typing into Google to find your website. 

Due to the competition for general terms, it’s advised to go with long-tail keywords. These are essentially words which include the main keyword, yet incorporate other relevant words. For example, “online marketing” can be turned into “online marketing strategies for beginners”. The latter will have less search regularity out of the two, of course, but there’s less competition – and more chance of hitting top spot on Google as a result.

Post regular, high-quality blog posts 

Quality blog content is integral for hitting top spot. Not only does it increase the scope for targeting more keywords, but you can also increase internal link usage and enhance your authority as an industry expert. 

As for how to upgrade posts to that “high-quality” level, ensure they are stuffed with informative and useful information targeted towards your audience. Also use videos, pictures, lists, subheadings, and anything else that breaks the content up and enhances readability.

Comparing Google Pagespeed Insights and Test My Site with Google

 

Our score from The new Test My Site web application by Google.

Google Insights analyzes web performance, gives feedback and suggestions to improve your web page. This test lets you enter your website URL and gives you your performance on both mobile and desktop. If there are problems that need your attention, a yellow exclamation point will pop up telling you to ‘consider fixing’ and will show a list of the things to improve on. A checkmark in green will highlight the aspects about your website that you have passed. Google released a new site performance application called Google Test My Site. As both interfaces provide advice to website users, there are still many differences that separate both website apps apart.

 

With both the pages, the scores remain the same. Test My Site has the option to email your test results, but Google Insight does not. Test My Site also has pretty visuals, such as bright colors and interesting videos, making it user friendly. It also displays your results on one page, where Google Insights displays results on 2 different tabs – one for mobile and one for desktop. To test if your site is mobile friendly on Google Insights, the website will have you click on a link and send you to another page.

Our results from Google Insights with scores and explanations of how to fix results.


What was nice about the old site, Google Insight, was that it displayed all of your scores right away, and was not separated by large tabs and graphics. They also explain how to fix the issues they identified on your site, where the new site does not. This can be frustrating to any user wanting to get right to the changes Google is recommending, like
implementing browser caching, but not having ready access to resources and recommendations. Insights will show you, for example, if an image is too large what size to make it.

This highlights that the new Test My Site web app is for non-technical users, while the pagespeed insights is the more useful resource for developers, so we hope they don’t take it away!

Since more people everyday are using the internet, page speed is becoming increasingly important. Page speed can determine if a user stays or leaves your website. Whether you have large graphics and videos, or issues with Javascript, you need to consult to consult with a high-end tool like these that monitor your website performance. Once you find out that your website is lagging with page speed, the next step is developing a plan to improve issues.