Most websites use icons in some fashion using website templates is a common and effective way to get website builds going, and those often have some custom icons. The use of icon fonts, like Font Awesome, is incredibly common. Websites like The Noun Project provide the world with semi-custom icons that are used for all sorts of projects, far beyond websites.
From a graphic design standpoint, a custom icon could be a key element of your identity and logo, or a critical indicator used throughout your digital marketing. An icon enhances your digital presence with a consistent graphical element that should help your audience understand your brand better, and hopefully increase your memorability.
Above are some examples of icon sets we have designed for ourselves and our clients. Whether you need a handful, and full set or just one great icon, we’d love to hear your vision and help you achieve your vision!