Confused by local marketing? Here’s how we simplify digital for small businesses.
How LENS by 3PRIME Can Help You
Everything you know you need and nothing you don’t
Local Exposure Network Service (LENS)
Local search marketing (also known as local SEO) utilizes a variety of tactics to make your business more visible to local users searching for the services you provide.
The overall goal of LENS is to improve your website’s search engine rankings. 75% of users never scroll past the first page of search results, so being on the second page of a search engine is a huge disadvantage.
The Key Aspects of Effective Local Search Marketing Include:
Claiming Core Listings
Claiming your main online listings (Google, Facebook, etc) and optimizing them with informative descriptions and the correct business information.
Creating Engaging Social Content
Creating engaging and informative social media content is a job in its own and it’s absolutely critical for staying in front of your consumers. We’ll take the work out of creating the content for you and provide you with a social media post each month.
Build Reviews
Encouraging and monitoring customer reviews is critical and that’s why we make it part of our regular work on your campaign. We’ll take the guesswork out and give you a system that you can integrate into your business process.
Eliminate Duplicates & Errors
Eliminating duplicate or incorrect listings, especially those arising from a former address. These ghosts from the past are unmarked mines scaring off new business.
Win Clients & Business
Nobody is calling you from your page 2 ranking. If you are wasting money on old-form advertising and consultants and SEOs who can’t break the first page, we’re the solution.
Stuck in Traditional Advertising?
Why waste another dollar on advertising that is out of business, and just doesn’t know it yet?
Everyone agrees that phone books have been made obsolete by the Internet. Every month in the United States, 10 billion searches are conducted and 43% of these searches have “local intent”. In other words, people are spending almost half their time online looking for services in their local area.
When is the last time you opened the print directory? Your customers aren’t either.
No Confusion
Your business’s online listings must contain the correct contact information. Incorrect listings, besides causing confusion, will lower your business’s overall search engine rankings. Listings in important directories, especially Google My Business (formerly Google Places), can be even be deleted if contact information is inconsistent throughout the Internet. Local search marketing ensures that these problems will never happen in the first place.
Make Changes Easier
When you control your listings, you’re able to make changes to the information anytime you want. You can change your business’s name, address, etc. and these changes will take place instantaneously. This is especially useful if your business moves in the future.
Enhanced Marketing
You can add coupons and other promotions to your local listings with ease. You can also take advantage of the video and photo features that some local search directories offer.
Reputation Management
Users tend to trust online reviews, especially from people in their own area. This is why you should encourage your customers to leave reviews. When it comes to nasty customer reviews, a lot of them are not necessarily true but simply embarrassing. With LENS, you can address these reviews by getting them changed or deleted. In addition, you can respond to both positive and negative reviews, showing you are engaged with your customers, a far more critical sign to others than never having a negative review.
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How LENS Improves Your Google Local Rankings
