Over the past decade, social media platforms have been popping up and evolving at a skyrocketing rate. This has made it increasingly important for businesses to take advantage of the platforms in order to stay connected with customers.
This change in culture is forcing many small business owners who are not familiar with having an online presence to adapt and learn new things.
1. Decide the Platforms that are Best for You
There is a wide variety of platforms to choose from when making the decision of where you would like to connect with customers. It’s important to consider a variety of different factors when choosing what is best for your brand. The demographics of your customers are important to know, as different genders and age ranges are more prevalent on certain platforms. Recognizing these trends will help you make the decision that is best for your small business.
2. Understand Your Audience
Knowing who your business’s audience is and what they are interested in is essential for using your social media presence to your benefit. Therefore, you should take the time to understand the demographics and interests of your audience. This will help you in your quest for choosing the best platforms to use in order to connect and it will also help you understand what content will be most engaging.
3. Get Creative
Once you have an idea of who your audience is and what they find engaging, you can begin to create content that will keep them interested in your brand. It’s important to remember that a lot of businesses are using social media these days, so in order to keep people engaged you want your content to not just try to sell them something but to be creative and interesting. Keeping your customers up to date with employees and ways that you are engaging in your local communities is also important for local small businesses.
4. Interact with Your Fans
Social media is a great way to not only let your customers know what’s going on, but also to connect with them directly. Make sure that when fans of your social pages are commenting/messaging you that you reply back in a timely manner. This shows them that you care about them and your social platforms are not just a means to promote monetary gain but also to connect directly.
5. Stay Engaged
Staying consistently engaged on your social platforms is important. With people’s access to a wide variety of different people and brands on social, you posting once every other week will not be enough to stay relevant. You want to try to post multiple times a week and use a variety of different tools the platforms offer you, like stories, in order to stay engaged on a daily basis.
Social media platforms are one of the easiest and most effective ways to stay in constant contact with customers in this day and age, especially for local small businesses. Learning the best practices to keep your content engaging and geared towards your target audience is essential if you want to see your interactions on social convert into results!
In today’s digital world, your business presence online and understanding your presence online is essential for vitality. Google offers a web analytic service called Google Analytics that tracks and reports your website traffic.
Navigate to the Google Analytics homepage.
You will want to make sure that you are signed in to your G Suite email account. In the top right corner of the Google Analytics homepage, you see the option to ‘Sign in to Analytics’ or to ‘Start for Free,’ you are going to click the ‘Start for Free’ button.
This will bring you to the landing page to set up Google Analytics. Click ‘Set up for Free’ and begin personalizing your account.
Here is where you will begin to create and customize your account with the following information:
- Account Name
- What are you looking to measure? (Web, Apps, Web & App)
- Property Setup (Website name, Website URL, Industry Category & TImezone)
Once your account information is set up, you will be brought to the page that gives you your tracking code.
Copy this tag and apply it to the header of every page on your associated website. This code will be how Google tracks your site’s analytics.
Setting up your Google Analytics account is quick and easy while also providing you with valuable information about your websites visitors. Follow these steps and get analytics up and running on your site today!
Apple’s iCloud has long been recognized as one of the easiest to use and most complete cloud services out there. The tool can be used for various applications and integrates Apple’s calendar function, email, and iWork’s document sharing features. While the tool is largely popular among everyday consumers, it can also be used in a business setting. As a matter of fact, if you’re a business owner and aren’t using iCloud to its full potential, you might be cheating yourself out of one of the most powerful tools in your arsenal. Let’s take a look at a few reasons why mastering iCloud’s functions could benefit your small business.
iCloud allows you to access any of your documents from any of your Mac devices, whether it’s your tablet, PC, phone, or laptop. While it might be great to be able to watch a lecture or listen to videos you have stored on your laptop on your phone, businesses can unlock its power to access important documents and share them seamlessly.
Another great thing about iCloud is that it can be used with third-party tools like PieSync and allow you to transfer contacts between your iCloud and various other apps automatically in real-time. PieSync’s two-way sync feature also allows apps to communicate directly with your iCloud. That means that contacts added to your CRM or your mailing lists could be automatically imported to your iCloud, allowing you to contact them directly one on one. Being able to automate that process will save you a lot of time, and also allow you to build a list of critical contacts much more easily.
Being able to always have a backup option is another great feature to have. You just never know when malware will strike, and you don’t want to lose documents because you didn’t have a plan B. Even at its relatively high price, iCloud is a great investment in your document security.
Remote work is the word of the day at the moment, and iCloud makes it that much easier. You could let specific members of your team access, share, and modify documents. You can check changes and make amendments on the fly. You can pass customers to salespeople on your team, or vice versa, and your employees won’t have to think about sending documents to their personal inbox for when they get home.
Another great thing about iCloud is its reading list sync option. This option allows you to save articles you may have consulted on any device and broadcast it to the cloud. This could be a great option if you want your marketing department to create content for instance, or if you want your employees to learn about recent changes in compliance standards.
iCloud can be a powerful application for any business, and if you aren’t using it yet, we strongly suggest that you learn how to implement it immediately, especially if you’re trying to run a leaner and more agile remote operation.
Staying in contact with customers is essential in order to keep them interested in your business. One of the most beneficial ways to stay in contact is through email delivery. This means that the effectiveness of the delivery of your emails is essential to your business’ success!
Having ongoing hands on experience from knowledgeable experts is key in order to maintain your email delivery effectiveness. Getting a managed service approach is an excellent option in order to keep up with this maintenance on a regular basis.
The first step is for the email management team to do an onboarding process and analyze your email sources in order to get a better understanding of why your emails may not be getting delivered or opened. This will also give them the opportunity to detect any fraud or phishing attempts and make efforts to protect your email source from this.
Once the onboarding process has been completed, the management team can begin to implement deliverability technologies to make your delivery more effective. Monitoring the email delivery and analytics will be the next crucial step in order to make sure that you are seeing increased delivery and making necessary changes to improve. This monitoring of emails will also allow them to provide better insight on how emails are perceived by the recipients.
Even in 2020, email marketing remains a gold mine for businesses of all sizes and industries, helping you convert new customers and keep them coming back. You’ve likely heard statistics such as the average ROI of email marketing and how it often serves as the primary method for customer retention.
But not all email marketing strategies are made equal. Make the wrong decisions and you could end up with an ineffective campaign that fails to realize the true potential of this method. This is why it’s important to know about the common mistakes you should avoid to ensure the best possible chances of success. Here are 4 to keep in mind.
Anyone who has taken the necessary steps to subscribe to your mailing list is clearly interested in your business. It’s at this point that they will be most engaged with you, so waiting until your next newsletter before getting in touch is a big mistake. Instead, each new subscriber should be greeted with a welcome email.
These have the highest open rates, generating an average of 320% more revenue than other marketing messages. Ensure that yours includes a warm and appropriate welcome, an introduction to your brand, and an explanation of what to expect moving forward.
Without a clear call-to-action, you’re leaving it up to your audience to determine what to do next. Their decision may not be in-line with the purpose of your email, rendering it more or less useless. This is why your emails need a clear call-to-action that drives your goal home.
Your intended outcome can involve making a purchase, reading a new blog post, sharing to social media, or joining a loyalty program. In any case, be sure to use the content and design of your email to lean subscribers towards that outcome, with a clear and enticing call-to-action to seal the deal.
You’re making far more than just one mistake by not leveraging the tools and resources available for email marketing today. This includes wasting countless hours manually performing tasks that can be completed with automation. It can also mean missing out on valuable insights by not making use of analytics tools.
Not using a professional tool with well-designed templates could result in you sending ineffective emails. This even applies to more specific actions. For instance, take a look at what happens when you send mass email in Gmail instead of a dedicated tool. Deliverability issues are just one of the problems you might end up dealing with.
Finally, one of the biggest mistakes you can make that will break your chances of a successful campaign no matter how well-designed your emails and their content are, is paying for who receives them. It may be convenient, but rest assured you’ll either end up with a list of fake addresses or people who have no interest in your business to begin with.
Be sure to keep these mistakes in mind when putting together your campaigns. Avoiding them will go a long way in ensuring your success.
As we all grapple with the challenges of the COVID-19 virus, please know that 3PRIME remains 100% committed to powering the continued success of your businesses and organizations. We deeply respect the trust you have placed in us, and you can count on us to do everything possible to ensure the continuity of your online performance and our service levels.
What We’ve Done
We have instituted a Work From Home policy. All 3PRIME personnel will be working from home through the end of March. We are lucky in that our whole team is well-versed in the tools and we anticipate no detriment to our productivity. We’re actively modifying our business dynamics to ensure the health and safety of our communities, especially concerning the most vulnerable among us.
Contacting your customers
If you need assistance drafting a COVID-19 announcement, let us know and we will be glad to assist you with drafting your announcement as well as posting it to your website(s) and social media profiles.
Need help with online meetings
If your team is not well-versed with remote work tech, we’ll do our best to help you! We can schedule a 20-minute training session and deliver a user guide to ensure that your business stays as productive as possible through this period.
- Call to schedule a 20-minute group training session
- Whats the difference between Google Hangouts, Zoom and Uberconference?
- Don’t need video? Use FreeConferenceCall.com
SBA Guidance & Assistance for Small Businesses
The Small Business Administration (SBA) has posted information regarding loan programs and guidance for businesses:
CDC Guidance & Prevention Protocols for Businesses
The Centers for Disease Control & Prevention (CDC) has issued COVID-19 guidance for businesses and is updating them as new developments occur.
- Resources for Business & Employers
- Steps to Preventing Illness
- Preventing COVID-19 Spread in Communities
We also think that the advice on FlattenTheCurve.com is worth reviewing.
Let us know if you need assistance managing these unusual economic conditions!