3PRIME Web Solutions is a 5-Star Web Developer

The internet is a colosseum and websites are like gladiators fighting for a user’s attention. Since it only takes 0.05 seconds for someone to form an opinion about a website, it has become all the more important to have a good-looking site that wows at first sight. Various aspects, like design, page load speed, and SEO performance, determine success or failure.

To stay ahead, you need a partner to build and maintain your website. It requires continuous work in an ever-changing field, after all. You do not need to go anywhere else — our team may just be who you’re looking for.

We are 3PRIME LLC, a digital marketing and web development agency that is determined to make your business grow. Our team consists of seasoned professionals with well-rounded expertise in website development and business management. We are proficient in HTML5, CSS, JavaScript, PHP, WordPress, Photoshop, WordPress, and more. 

We offer IT solutions for businesses big and small, regardless of budget and situation. Since 2005, we have been the partner of countless startups, nonprofits, and companies in expanding and streamlining their operations.

We were honored to be recently reviewed at Clutch. They are an established platform in the heart of Washington, DC, committed to helping businesses identify and connect with the service providers they need to achieve their goals. Their team collected feedback from one of our clients.

Poughkeepsie Optometry hired us for website development and hosting. Our team revamped their website — we updated its design and functionality and gave it a more modern look. We continue to improve the site as we handle its hosting. 

The client is very happy with our partnership, due to our responsiveness to their concerns. They are impressed that we got back to them in less than 12 hours and that we delivered the website as promised. For quality, scheduling, cost, willingness to refer, and an overall score, they gave us a five-star rating.

Crafting the Perfect Response to a Negative Review

Crafting the perfect response to a negative review on Google and Facebook takes time. It’s not something that should be taken lightly. How you respond to a negative review will reflect on your business and whether people will want to spend their money with you.

These negative reviews are not an indictment against you, the person, but each review is about an experience at your business. You may be thinking – I should write this long, elaborate reply going into minute detail about your business, but I’m here to tell you that’s not the answer. A review response should never be long winded, save that type of content for a social media post or blog piece, if you write them. People reading review responses, including the person who initially left the review don’t want to read paragraph upon paragraph of verbiage.

The above is what not to do. No one on the internet is going to sit there and read a wall of text. Consumers don’t have the attention span, online, to read through walls of text. Writing a long reply with the thought that your response is providing education, informative, or otherwise necessary information is not the proper way to approach crafting that perfect response. A consumer is moving on from a response within two seconds.

Keep It Short & Simple.

Crafting that review response to a negative review should have two parts: an apology and an offer to discuss the situation further and the intent to rectify the situation. There is no need to add anything past that. Everything else is irrelevant to the matter at hand.

You want to show that you can handle a negative review objectively.If a reader gets the sense that your emotional or defensive in the response, it may dissuade them from spending their money at your business. Take a couple of days before you respond to a negative review, really assess the situation, and then begin crafting that response. And remember to keep it short and simple!

However, if you’re the type that has trouble separating yourself from your business when crafting those reviews, fret not. We’re here to help. We’ll help you craft that succinct and apologetic response that will get customers wanting to shop with you because of how you handled a negative review.

How to Claim an Unmanaged Facebook Page

As a business owner you may find that even if you have not created a Facebook business page, one already exists. This can happen from people ‘checking in’ at your business or a variety of other reasons.

This unmanaged or unofficial Facebook page can be an unwanted problem, but something that isn’t too difficult to resolve. We’ll outline the steps you need to take in order to claim or remove the page.

How Do You Claim An Unmanaged Page?

You will be able to tell if a Facebook page is unmanaged by viewing the page and seeing the ‘Unofficial Page’ label on it. By the ‘Unofficial Page’ label, there will be a question prompted that asks ‘Is this your business?’. You will want to click that question and it will redirect you to a new link.

You can then verify that you own the business a few different ways.

1. Verify By Phone Number

If you have access to the phone number that is listed as the publicly listed business phone number. Facebook would then call the number and give you a 4 digit code. That code can then be entered on Facebook 

2. Verify By Documents

If you do not have access to the phone number associated with the business you can provide some documents as well. The types of documents that could be provided are business tax files, business licenses, phone bills, electricity bills, etc. It’s just important that you scan a document to the business name and address.

3. Verify By Email

Another option that you have is verifying through your business-associated email address (name@businessemail.com). You will need to connect your business email to your Facebook account in order to verify it this way. Once you have that connection established, you will be able to choose your email as a verification method. 

After the Verification

Typically it will take Facebook a minimum of 72 hours to get back to you regarding your request to claim a Facebook page, but it can take up to a week. If you haven’t heard anything after a week, try reaching out to Facebook support to further assist you in your attempt. 

 

Generation 4 Analytics Missing Column to Create View

If you’ve found an issue in Google Analytics Gen4 with a missing view column or that you can’t create view, read on to see how to create a new property where you can create views and set up goals for conversion tracking.

This month we created two new analytics accounts for different clients through our normal method. Since our approach is to have our clients “own” their own profiles and provide us with the necessary access, we setup a screenshare and walk them through the process to setup Google Analytics, Google My Business and other Google-related services. 

For the two accounts we setup this week, we used the new Generation 4 Google Analytics, Google analytics 4. These were our first for this beta platform. We did not even notice this critical difference when setting them up. The Google Analytics View column is missing!

In Universal Analytics, when you create a new Account and Property, the default View is automatically created. However, it looks like there is a bug in GA4 that not only doesn’t create a default view, but also makes it impossible to create a view manually. 

After reporting it a few times through the Feedback module, we finally chatted with Google Ads support and they confirmed the issue and made the suggestion below which worked fine. 

Here’s what you do to create a view in GA Gen 4 account:

  1. Create a new Property
    • Set the property name (I suggest adding Universal to it)
    • Set Timezone and Currency
    • Click Show Advanced Options
  2. Enable Universal Analytics. Google has recommended not using the combined option as of now, so when you arrive at this portion of the setup use the following settings.

  1. From here you have the option to fill in the About Your Business section, or skip it for now and click Create to complete the setup.

Once these steps are complete you will receive a new tracking ID and script to implement. Unfortunately, your previous data will not be available, but the View column will be back, Goals and all!

After our experiences dealing with Gen 4, I would recommend against upgrading to it at this time! 

If you are looking for assistance with Google Analytics for your business, check out some of our training services at GetAnalytics.Training!

eCommerce and Your Business

Improving Landing Page Experience and Quality Score for Google Ads

What are landing page experience and quality score and how do they drive your Google ads? Knowing what these two things are and how to optimize them are essential to running good and cost-effective ads on Google. 

Landing Page Experience

Google Ads describes landing page experience, as the measure of how well your website gives the people who click on your ad what they are looking for. This landing page experience will affect how your ad is shown to people, so it’s important to make sure that you have some of the key elements of a good landing page. 

These elements are:

  • Offering relevant and useful content
    • Your landing page should be directly relevant to your ad group and the keywords within it. If you’re targeting people looking for a specific thing, then the landing page they land on should not end up on a general page for all products like that product. However, if someone is looking for more generalized information, they shouldn’t end up on a landing page that is geared towards one particular product or service. 
  • Be transparent and clear on your website 
    • Your website should clearly state what your website does and what services or products you provide. Your contact information should be easily accessible to visitors of the site. When requesting personal information from customers be clear about where it is going and what you’ll do with it. 
  • Navigation on mobile and website should be easy
    • People don’t want to hunt for information, so make sure that what people are searching for is easy to find. Your site shouldn’t feature a lot of pop-ups that annoy customers and distract them from their intent. Help customers find the content they’re looking for by prioritizing the content that is above-the-fold.
  • Landing page that loads quickly
    • When someone clicks on your ad, the landing page should load quickly for them, whether it’s on mobile or desktop. 
  • Make your site faster
    • Your website should be quick and efficient to use. The longer people have to wait for a site to load the more likely they are to exit from it, and the less likely they are to view other pages on the site.  

Learn how to improve your retail website landing page & experience HERE.

Quality Score

Quality score is described as an estimate of your ads, keywords, and landing pages. Quality score essentially factors in every aspect of your ad and how relevant and effective it will be for the users who it is displayed too. Having a high-quality score can lead to lower ad bids and better positioning. Improving the 3 factors that determine your quality score is essential in your ad performing well.

These 3 factors are:

  • Expected Click-Through Rate
    • Your expected click-through rate determines how likely it is that your ad will be clicked on when shown for your keyword. Google looks into how this keyword has performed in the past when looking at this. This is a prediction and has the ability to affect the prominence and visibility of your ads.
  • Ad relevance
    • The ad relevance score is indicative of how well your keywords relate to your ads. To keep your ad relevance in good standing it’s good to keep a tight group of keywords that are fairly specific together.
  • Landing page experience 
    • As discussed earlier, landing page experience is very important for your ad. You want to make sure that your page loads quickly and that the customer can easily find the information that they were looking for on the page. 

In Conclusion

Overall, there are a variety of different factors that can alter the effectiveness of your Google ads. Landing page experience and quality score are just 2 factors that you should consider and pay attention to. The landing page experience of your ad has the ability to impact your quality score, but it is not the only thing that impacts your quality score. Therefore, you may have a low-quality score and a great landing page experience or a bad landing page experience and a good quality score. If you can keep both of these operating at high levels, then you are in good shape to pay lower for your bids and have better placements and results for your ads!

 

Resources:

https://support.google.com/google-ads/answer/2404197

https://support.google.com/google-ads/answer/1659696

https://support.google.com/google-ads/answer/14086?hl=en&ref_topic=24936

https://support.google.com/google-ads/answer/140351?hl=en&ref_topic=24936

5 Tips for Social Media Postings for Small Businesses

Over the past decade, social media platforms have been popping up and evolving at a skyrocketing rate. This has made it increasingly important for businesses to take advantage of the platforms in order to stay connected with customers. 

This change in culture is forcing many small business owners who are not familiar with having an online presence to adapt and learn new things. 

 

1. Decide the Platforms that are Best for You

 

There is a wide variety of platforms to choose from when making the decision of where you would like to connect with customers. It’s important to consider a variety of different factors when choosing what is best for your brand. The demographics of your customers are important to know, as different genders and age ranges are more prevalent on certain platforms. Recognizing these trends will help you make the decision that is best for your small business. 

 

2. Understand Your Audience 

 

Knowing who your business’s audience is and what they are interested in is essential for using your social media presence to your benefit. Therefore, you should take the time to understand the demographics and interests of your audience. This will help you in your quest for choosing the best platforms to use in order to connect and it will also help you understand what content will be most engaging.

 

3. Get Creative

 

Once you have an idea of who your audience is and what they find engaging, you can begin to create content that will keep them interested in your brand. It’s important to remember that a lot of businesses are using social media these days, so in order to keep people engaged you want your content to not just try to sell them something but to be creative and interesting. Keeping your customers up to date with employees and ways that you are engaging in your local communities is also important for local small businesses.

 

4. Interact with Your Fans

 

Social media is a great way to not only let your customers know what’s going on, but also to connect with them directly. Make sure that when fans of your social pages are commenting/messaging you that you reply back in a timely manner. This shows them that you care about them and your social platforms are not just a means to promote monetary gain but also to connect directly.

 

5. Stay Engaged 

 

Staying consistently engaged on your social platforms is important. With people’s access to a wide variety of different people and brands on social, you posting once every other week will not be enough to stay relevant. You want to try to post multiple times a week and use a variety of different tools the platforms offer you, like stories, in order to stay engaged on a daily basis.

 

In Conclusion

Social media platforms are one of the easiest and most effective ways to stay in constant contact with customers in this day and age, especially for local small businesses. Learning the best practices to keep your content engaging and geared towards your target audience is essential if you want to see your interactions on social convert into results!

How to Setup Your Google Analytics Account

In today’s digital world, your business presence online and understanding your presence online is essential for vitality. Google offers a web analytic service called Google Analytics that tracks and reports your website traffic. 

 

Step 1

Navigate to the Google Analytics homepage.

Step 2

You will want to make sure that you are signed in to your G Suite email account. In the top right corner of the Google Analytics homepage, you see the option to ‘Sign in to Analytics’ or to ‘Start for Free,’ you are going to click the ‘Start for Free’ button. 

This will bring you to the landing page to set up Google Analytics. Click ‘Set up for Free’ and begin personalizing your account.

Step 3

Here is where you will begin to create and customize your account with the following information:

  • Account Name
  • What are you looking to measure? (Web, Apps, Web & App)
  • Property Setup (Website name, Website URL, Industry Category & TImezone)

 

Step 4

Once your account information is set up, you will be brought to the page that gives you your tracking code.

Copy this tag and apply it to the header of every page on your associated website. This code will be how Google tracks your site’s analytics. 

 

Setting up your Google Analytics account is quick and easy while also providing you with valuable information about your websites visitors. Follow these steps and get analytics up and running on your site today!

Best CT SEO Services

Best SEO Experts in Bridgeport

3Prime was ranked as one of the best SEO Service providers in Bridgeport, CT area. Check out what the article had to say about 3Prime CT SEO services and see what we can do for you.