How to Claim an Unmanaged Facebook Page

As a business owner you may find that even if you have not created a Facebook business page, one already exists. This can happen from people ‘checking in’ at your business or a variety of other reasons.

This unmanaged or unofficial Facebook page can be an unwanted problem, but something that isn’t too difficult to resolve. We’ll outline the steps you need to take in order to claim or remove the page.

How Do You Claim An Unmanaged Page?

You will be able to tell if a Facebook page is unmanaged by viewing the page and seeing the ‘Unofficial Page’ label on it. By the ‘Unofficial Page’ label, there will be a question prompted that asks ‘Is this your business?’. You will want to click that question and it will redirect you to a new link.

You can then verify that you own the business a few different ways.

1. Verify By Phone Number

If you have access to the phone number that is listed as the publicly listed business phone number. Facebook would then call the number and give you a 4 digit code. That code can then be entered on Facebook 

2. Verify By Documents

If you do not have access to the phone number associated with the business you can provide some documents as well. The types of documents that could be provided are business tax files, business licenses, phone bills, electricity bills, etc. It’s just important that you scan a document to the business name and address.

3. Verify By Email

Another option that you have is verifying through your business-associated email address (name@businessemail.com). You will need to connect your business email to your Facebook account in order to verify it this way. Once you have that connection established, you will be able to choose your email as a verification method. 

After the Verification

Typically it will take Facebook a minimum of 72 hours to get back to you regarding your request to claim a Facebook page, but it can take up to a week. If you haven’t heard anything after a week, try reaching out to Facebook support to further assist you in your attempt. 

 

5 Tips for Social Media Postings for Small Businesses

Over the past decade, social media platforms have been popping up and evolving at a skyrocketing rate. This has made it increasingly important for businesses to take advantage of the platforms in order to stay connected with customers. 

This change in culture is forcing many small business owners who are not familiar with having an online presence to adapt and learn new things. 

 

1. Decide the Platforms that are Best for You

 

There is a wide variety of platforms to choose from when making the decision of where you would like to connect with customers. It’s important to consider a variety of different factors when choosing what is best for your brand. The demographics of your customers are important to know, as different genders and age ranges are more prevalent on certain platforms. Recognizing these trends will help you make the decision that is best for your small business. 

 

2. Understand Your Audience 

 

Knowing who your business’s audience is and what they are interested in is essential for using your social media presence to your benefit. Therefore, you should take the time to understand the demographics and interests of your audience. This will help you in your quest for choosing the best platforms to use in order to connect and it will also help you understand what content will be most engaging.

 

3. Get Creative

 

Once you have an idea of who your audience is and what they find engaging, you can begin to create content that will keep them interested in your brand. It’s important to remember that a lot of businesses are using social media these days, so in order to keep people engaged you want your content to not just try to sell them something but to be creative and interesting. Keeping your customers up to date with employees and ways that you are engaging in your local communities is also important for local small businesses.

 

4. Interact with Your Fans

 

Social media is a great way to not only let your customers know what’s going on, but also to connect with them directly. Make sure that when fans of your social pages are commenting/messaging you that you reply back in a timely manner. This shows them that you care about them and your social platforms are not just a means to promote monetary gain but also to connect directly.

 

5. Stay Engaged 

 

Staying consistently engaged on your social platforms is important. With people’s access to a wide variety of different people and brands on social, you posting once every other week will not be enough to stay relevant. You want to try to post multiple times a week and use a variety of different tools the platforms offer you, like stories, in order to stay engaged on a daily basis.

 

In Conclusion

Social media platforms are one of the easiest and most effective ways to stay in constant contact with customers in this day and age, especially for local small businesses. Learning the best practices to keep your content engaging and geared towards your target audience is essential if you want to see your interactions on social convert into results!

How to Use Your Social Media Accounts to Bring in Traffic to Your Website

Social media has certainly changed since its first arrived. What first started as a means for people to share their lives has turned into a platform where everyone and their dog can become a celebrity. In fact, most people act like they are their own personal brand. This can make growing a business account difficult. Even new followers can just turn out to be people who want you to follow them back and nothing more.

That is where community building comes into play, because anything else on social media does not mean a thing. You can have 100,000 followers and not receive an uptick in organic traffic to your site.

With this guide you can learn how to use social media successfully to bring traffic to your site and achieve all your goals:

Know Which Channels Your Target Audience Use

Know what channels your target audience uses most often and stick with them. In some cases this will be Instagram, in others it will be Facebook or even Reddit. Most use a mixture of channels.

Know How to Use These Channels

The next step is to become familiar with two to three of the most popular channels.

Know Social Media Basics

Before you get ahead of yourself, it is important to know a few social media basics. How to use the app, but more importantly what the social etiquette is. You don’t want to harass someone online in a bit to try to get them to buy from you. If anything, this will result in you getting blocked. If you want to learn how you can tell if you were blocked by another user, then you can visit HTTP-COM on the subject. You never want to overstep online, and instead follow the social niceties that will get users to trust you and like your brand.

Know How to Use Business Features Most Effectively

Most social media platforms offer business features. These features can be powerful, but only if you know how to make the most out of them. For example, you can tag products on Instagram, but only if you have gone through the steps of linking products on your Facebook Page and applying for the privilege first.

Integrate into Their Communities

Once you have your social media accounts set up, it’s time to integrate into your target market’s community. For the time being, just make note of:

  • What They Like
  • What and How They Comment
  • What They Post
  • What Content They Create
  • Their Marketing Strategies

Create Valuable Content On Your Website

If you want users to visit your website, then you need to offer great content and a reason to keep returning. Sales, products, and blog articles are all great incentives to convince a user to go from a social media to your website.

How to Use Your Social Media Profiles to Send Traffic to This Content

Once you have a good understanding of social media and a site that has great content users will want to delve in, you will want to create a posting strategy. Great photos on Instagram with an informative caption, a snippet of a statistic on Twitter, or even being engaged on Reddit’s AMA thread on a subject you are knowledgeable in.

To get users to visit your site you need to offer them a hint of value, and fulfill on that promise once they visit.