The Biggest Paid Social Mistakes Brands Are Still Making
Brands are spending more than ever on paid social. Budgets continue to increase, platforms continue to evolve, and new tools make it easier than ever to launch campaigns quickly. And yet, many brands are still not seeing the results they expect. The issue is not the...
From Scroll to Sale: How to Build a Social Media Funnel Strategy That Converts
Most brands still treat social media as a top-of-funnel channel. It is where you post consistently, build awareness, and stay visible. That approach is not wrong, but it is incomplete. The problem is that for many businesses, social media activity has little to no...
How AI Is Changing Content Creation and Social Media Strategy
AI is everywhere in marketing right now. From content generation tools to automated campaign management, it has quickly become part of the day-to-day workflow for brands and marketers alike. The problem is that most brands are using it incorrectly. There is a growing...
The Meta Lawsuit Just Changed Social Media Marketing Forever (Or Did It?)
Last week, a jury in Los Angeles delivered a landmark verdict against Meta Platforms and Google, and while it may seem like just another legal headline, it has real implications for the future of social media marketing. The ruling found both companies negligent in a...