Interactive content is exactly what it sounds like. Content that requires the user to actively engage with it in some manner, rather than passively consuming it. Some great examples, that you may already see while browsing social media, include quizzes, polls, games, and calculators.
People, especially on social media, respond incredibly well to interactive content because it forces them to pause on your content for more than just a split second. People want to be able to interact with content and giving them the ability to do so is only a benefit to your brand.
Interactive content is an effective marketing tool for a few reasons:
- Engagement. Interstice content tends to be more engaging than traditional content, since it requires the user to interact. This usually makes content more enjoyable and memorable for the end user.
- Data Collection. Interactive content is an incredible tool for collecting data on users, including their preferences, interests, and behaviors. You, the business owner, can use this data to personalize your marketing efforts to your users.
- Lead Generation. This is a great way to collect contact information. Requiring users to fill out their information to access or participate in the content is a sure-fire way to grow your audience.
- Virality. Interactive content has a higher potential to be shared widely on social media, increasing reach and visibility of your marketing efforts.
Interactive content can be an incredibly powerful tool to engage and build relationships with customers. If you’re ready to learn how you can leverage interactive content for your brand, 3PRIME is here to chat!